Registration open: September 05, 2014 - October 03, 2014
Come join us Friday, October 3rd for a happy hour, Hollywood game night and interactive conversation about What’s Next at the Intersection of Digital & Entertainment. We will hear from industry leaders who are currently exploring new technologies, forms of storytelling and forms of engagement that aim to revolutionize the entertainment industry in years to come.
Where: Mack Sennett Studios | 1215 Bates Avenue, Los Angeles, California 90029
When: Friday, October 3, 2014, 4:00pm to 7:00pm (PDT)
Jim McArthur, Managing Director, BoM (Digitaria)
Jim McArthur, visionary creative technologist, will explore the next wave of innovation and human/technological evolution. How will technologies like Augmented Reality & Virtual Reality (as well as Proximity, Structured Data and AI) push us toward a new future? An on-demand, data-driven future that blurs the line between the digital and physical worlds, a future in which information is truly our “sixth sense.”
Mike Burns, Founder & CEO with Jeff Roach, Chief Strategy Officer & ECD, Fuel
From A.R to V.R — entertainment brands and agencies are hungry to play with new technologies and incorporate them into their campaigns and products – but are consumers keeping pace? Both Mike and Jeff will discuss the successes and challenges of implementing creative ideas like A.R. executions for global brands, and the realities of consumer behaviors surrounding these technologies. Using new stats on consumer adoption, and both client case studies and entertainment industry examples, this talk will serve to open up a discussion among audience members on the opportunity (and realities) of putting significant hard dollars into sexy applications of new tech in the entertainment category.
Other Speakers Include:
Tony George, VP Strategic Development, SOAP Creative
About SoDA Sessions:
The event series is an idea that stemmed from SoDA’s desire to create stronger connections among digital marketing innovators in more cities around the glove in-between our major industry events. SoDA has been orchestrating and hosting industry events and unConferences since the organization’s inception and now with the SoDA Session Series, we are able to extend those candid and thought-provoking conversations to more regions around the world.