SocietyOfDigitalAgencies

SoDA Programs

Integrated Marketing Week 2015

Integrated Marketing Week 2015
Registration open: April 22, 2015 - June 09, 2015

IMW15 champions the phrase “Integrating for the Trust Revolution.” Consumers have the control in today’s marketing landscape, and marketers need to be more than present; they need to be relevant, insightful, and trustworthy. IMW15 features skill sessions focused on proven strategies for gaining and maintaining customer trust. IMW15 is spotlighting several SoDA members who will be moderating sessions, such as:

•    Jon Noe, Managing partner & CEO, ROKKAN – Integrating Your Online with Your Offline
•    Lori Kirkland, VP of Strategic Client Services, Universal Mind – The Chicken or the Egg? Are You Choosing Your Technology Before Your Strategy?
•    Michael Lebowitz, Founder & CEO, Big Spaceship – Future Trends in Marketing

In addition, you’ll hear from some of today’s most compelling and sought after thinkers who are waiting to share their knowledge with you, such as the following keynote speakers: Daymond John, CEO, FUBU & Shark Branding, TV personality, ABC’s Shark Tank, Dave Gilboa, Co-Founder & Co-CEO, Warby Parker, Baratunde Thurston, Comedian, Author, and Entrepreneur and Beau Avril, Global Head of Product Commercialization, YouTube.

Use SoDA’s exclusive discount code, SODA300, when you register to save $300 on both the Platinum and Gold registration packages.

 

SoDA Session NYC: Are Marketing & UX Actually Compatible?

SoDA Session NYC: Are Marketing & UX Actually Compatible?
Registration open: April 14, 2015 - May 04, 2015

Last year’s Digital Outlook Study revealed a disturbing insight: when asked about talent gaps, 77% of agency respondents identified user experience (UX) as the biggest shortfall on the client side. In his popular article, EffectiveUI’s Anthony Franco posits that the primary function of marketing is to sell to the consumer and the primary function of UX is to serve the needs of the consumer; one campaign, one application or one digital product simply cannot do both.

Join SoDA and more than 100 digital marketing agency executives for an interactive conversation asking  “Are Marketing and UX Actually Compatible?” Our panel, consisting of industry leaders and experts, will candidly debate the disparities and common grounds between UX and Marketing. Additionally, they’ll seek to discuss and explore best practices on closing this gap. 

This SoDA Session will also serve as a public reveal for 2015’s Volume 1 of The SoDA Report which features exciting insights from the 2015-16 Digital Outlook Study.

Session Details:

Where: ADC Gallery | 106 W. 29th Street, New York, New York 10001

When: Monday, May 4, 2015 – 9:30am to 11:30am (EST)

Confirmed Speakers: 

Anthony Franco, President, EffectiveUI

Having co-founded EffectiveUI in 2005, Anthony has managed the creation of hundreds of award-winning digital products for many of the world’s most recognizable brands. With an eclectic background, he has served as both creative director and technical architect for nine successful start-ups, holds two patents and has started five of his own successful companies. He has worked in post-production for Warner Bros. feature films, and managed lithography production for large advertising campaigns.

Leslie Bradshaw, Managing Partner, Made By Many

With an eight-year track record of designing and launching game-changing digital ventures for companies like Burberry (Art of the Trench), Microsoft (Skype in the Classroom), and Universal Music (Composed), Made by Many has brought Bradshaw in to help expand its presence in the U.S. market. In the last year, she and the NY-based team have been working with funded startups and established retail, financial and media companies to identify market opportunities, bring successful digital products to life, and create the culture and capabilities to sustain them.

Christian Waitzinger, Executive Creative Director, SapientNitro

With over 15 years of premium creative and design experience, Christian oversees the entire creative department in the New York office and leads the development of multi-channel user-experiences, on-brand designs, innovative campaigns, connected retail experiences and fan engagement platforms. Christian is highly recognized for his award-winning work for clients such as: Verizon Wireless, MSNBC, Target, Bed, Bath & Beyond, WWE, Nissan, Walt Disney Parks and Resorts, Sony Electronics and more.

Joe Johnston, VP User Experience, UniversalMind

Over 14 years of digital experience with extensive knowledge of mobile and cross-platform technologies, Joe focuses on user experience and the creation of experience prototypes to help clients quickly test concepts and new ideas. He’s completed a wide variety of projects, performing duties that include Experience Advisor/Consultant, Digital Strategy and Experience Design. As an accomplished author and speaker, Joe looks at himself as a subject matter expert on Experience Design and Innovation.

 

SoDA Book Club Discussion -

SoDA Book Club Discussion - "Difficult Conversations"
Registration open: April 08, 2015 - April 30, 2015

SoDA Roundtable – Book Club Discussion Focused on the book: Difficult Conversations: How to Discuss What Matters Most

In this book club-style session, we’ll review some of the highlights and key points of this highly recommended book which came out of the Harvard Negotiation Project. Specifically we’ll cover:

  • How to have tough conversations with co-workers/clients
  • How to identify hidden messages in conversations
  • Why it’s important to stay balanced and problem-solve versus acting reactively

 

When: April 30th, 5pm – 6pm ET (NY time)

RSVP to communications@sodaspeaks.com.

SoDA Events at a Glance - 2015

SoDA Events at a Glance - 2015
Registration open: February 17, 2015 - January 01, 2016

After a watershed year for SoDA in 2014, the organization’s public and member event series is shaping up to be even more robust in 2015.  We currently have 90+ live and online events on the planning calendar, a 84% increase over 2014.

We will continue to offer monthly Digital Marketing Roundtables (our webinar event series) on a wide variety of topics and disciplines.  We’ll also host an active schedule of SoDA Sessions in major cities around the globe.  And this year, we’re also very excited to announce The SoDA Academy, a learning conference that will take place October 11-13, 2015 in Brooklyn (NYC), focusing on 10 key disciplines (Strategy, Design, Technology, User Experience, Analytics, Product Development, Talent & Human Resources, Finance, Operations, Account Management).  More information on The SoDA Academy, the tracks and the curriculum, will be coming soon.

For information on the organization’s webinar series or any of the below events, please email us at: info@sodaspeaks.com

  • SXSWi (Austin, TX – March 2015)
  • SoDA Session (San Francisco – April 2015)
  • SoDA Session (New York – April 2015) Topic: “Delivering Excellence”
  • SoDA Session(New York – May 2015) Topic: “Are Marketing and UX Actually Compatible?
  • Cannes Lions (France – June 2015)
  • Global Member Meeting (San Diego – July 2015)
  • The SoDA Learning Academy (Brooklyn, NY – October 11 – 13, 2015) 
  • Adobe MAX (Los Angeles – October 2015)
  • We’re also currently planning for other events and SoDA Sessions inside and outside of the U.S.

Sponsorship opportunities are available for SoDA events. Please contact Pamela Strother at pamela.strother@sodaspeaks.com or 202.486.5990 for details.

SoDA produces both member-focused and public events / programs.

Past Events

  • SoDA Session NYC: Delivering Excellence SoDA Session NYC: Delivering Excellence April 08, 2015 - April 09, 2015
  • SoDA Roundtable: Valuable Content Is Every Marketing Team's Job SoDA Roundtable: Valuable Content Is Every Marketing Team's Job March 03, 2015 - March 25, 2015
  • SoDA Roundtable with Gartner - The Rise of the Digital Marketing Hub SoDA Roundtable with Gartner - The Rise of the Digital Marketing Hub March 03, 2015 - March 24, 2015
  • SoDA at SXSW Interactive '15 SoDA at SXSW Interactive '15 February 25, 2015 - March 16, 2015
  • SoDA Roundtable: How to Mobile-Optimize Your Content SoDA Roundtable: How to Mobile-Optimize Your Content January 27, 2015 - February 19, 2015
  • SoDA Roundtable - Discussing UX/IA Practices SoDA Roundtable - Discussing UX/IA Practices January 07, 2015 - January 29, 2015
  • SoDA Roundtable - Forecasting in 2015 SoDA Roundtable - Forecasting in 2015 January 06, 2015 - January 21, 2015
  • SoDA Roundtable - Small Strategy SoDA Roundtable - Small Strategy December 04, 2014 - December 11, 2014
  • SoDA Roundtable - Current State of the M&A Market: The Emergence of Small and Mid-Sized Holding Companies SoDA Roundtable - Current State of the M&A Market: The Emergence of Small and Mid-Sized Holding Companies November 06, 2014 - December 09, 2014
  • SoDA Roundtable - Creating Incredible Life Experiences at Work SoDA Roundtable - Creating Incredible Life Experiences at Work October 23, 2014 - November 06, 2014
  • SoDA Roundtable - Google DoubleClick SoDA Roundtable - Google DoubleClick October 10, 2014 - October 29, 2014
  • SoDA Members-Only Roundtable: Women Rising or Not? SoDA Members-Only Roundtable: Women Rising or Not? October 08, 2014 - October 08, 2014
  • SoDA Roundtable - The Agency Operations Crisis SoDA Roundtable - The Agency Operations Crisis September 24, 2014 - October 22, 2014
  • SoDA Session: Los Angeles SoDA Session: Los Angeles September 05, 2014 - October 03, 2014
  • Resource Marketplace Demo: Utilizing Talent from your Network of Peers Resource Marketplace Demo: Utilizing Talent from your Network of Peers September 05, 2014 - September 18, 2014
  • SoDA Roundtable: Women in Digital - Bolstering Confidence and Value SoDA Roundtable: Women in Digital - Bolstering Confidence and Value August 13, 2014 - September 03, 2014
  • SoDA Session Barcelona: "Global Perspectives on What's Next" SoDA Session Barcelona: "Global Perspectives on What's Next" July 14, 2014 - July 29, 2014
  • SoDA Roundtable: Broken Brand Promises - The Disconnect between Marketing and Customer Experience SoDA Roundtable: Broken Brand Promises - The Disconnect between Marketing and Customer Experience June 03, 2014 - July 09, 2014
  • Cannes Lions 2014 Cannes Lions 2014 May 20, 2014 - June 19, 2014
  • SoDA Roundtable: Product Making Wisdom with Mint Digital SoDA Roundtable: Product Making Wisdom with Mint Digital April 29, 2014 - May 20, 2014
  • SoDA Session in NYC - Meaningful Connections SoDA Session in NYC - Meaningful Connections April 01, 2014 - April 24, 2014
  • SoDA Roundtable - Breaking Bitcoin SoDA Roundtable - Breaking Bitcoin March 13, 2014 - April 22, 2014
  • SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating March 13, 2014 - April 09, 2014
  • SoDA Session at SXSW SoDA Session at SXSW February 17, 2014 - March 08, 2014
  • SoDA Roundtable - Skateboard Culture with AgencyAgile SoDA Roundtable - Skateboard Culture with AgencyAgile February 03, 2014 - February 26, 2014
  • SoDA Events at a Glance - 2014 SoDA Events at a Glance - 2014 January 01, 2014 - December 31, 2014
  • SoDA Roundtable: Creating Smart Brand Content SoDA Roundtable: Creating Smart Brand Content December 18, 2013 - January 29, 2014
  • Adobe Ask a Pro Series: Building Native Mobile Apps with PhoneGap Adobe Ask a Pro Series: Building Native Mobile Apps with PhoneGap December 04, 2013 - December 06, 2013
  • SoDA Roundtable - Start-Up Stories SoDA Roundtable - Start-Up Stories November 19, 2013 - December 04, 2013
  • SoDA Members-Only Roundtable - Adobe AIR Discussion SoDA Members-Only Roundtable - Adobe AIR Discussion November 19, 2013 - December 05, 2013
  • SoDA Roundtable - The Street Art Project SoDA Roundtable - The Street Art Project October 24, 2013 - November 12, 2013
  • SoDA Members-Only Roundtable - 2014 KPI Planning SoDA Members-Only Roundtable - 2014 KPI Planning October 10, 2013 - October 24, 2013
  • SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating October 10, 2013 - November 06, 2013
  • SoDA Members Only HR Online Meetup SoDA Members Only HR Online Meetup October 02, 2013 - October 02, 2013
  • SoDA Members Only Digital Marketing Roundtable - State of the Industry with Phil Palazzo SoDA Members Only Digital Marketing Roundtable - State of the Industry with Phil Palazzo September 15, 2013 - September 25, 2013
  • SoDA Digital Marketing Roundtable - Cross-Publisher Measurement SoDA Digital Marketing Roundtable - Cross-Publisher Measurement September 10, 2013 - September 18, 2013
  • SoDA @ SXSW 2014 PanelPicker Ideas SoDA @ SXSW 2014 PanelPicker Ideas August 19, 2013 - September 16, 2013
  • SoDA Presents - Adobe® EchoSign Briefing SoDA Presents - Adobe® EchoSign Briefing July 26, 2013 - August 01, 2013
  • SoDA at Integrated Marketing Week SoDA at Integrated Marketing Week May 31, 2013 - June 10, 2013
  • SoDA Digital Marketing Roundtable - Increasing Trade Press Coverage SoDA Digital Marketing Roundtable - Increasing Trade Press Coverage May 31, 2013 - June 11, 2013
  • SoDA at SXSW 2013 SoDA at SXSW 2013 February 05, 2013 - March 10, 2013
  • The SoDA Report Briefing and Cocktail Reception The SoDA Report Briefing and Cocktail Reception February 05, 2013 - February 28, 2013
  • SoDA Digital Marketing Roundtable: The Innovator's DNA SoDA Digital Marketing Roundtable: The Innovator's DNA January 11, 2013 - February 04, 2013
  • SoDA Panel at JUMP NYC - January 30th, 2013 SoDA Panel at JUMP NYC - January 30th, 2013 January 01, 2013 - January 30, 2013
  • SoDA at a Glance – 2013 Events SoDA at a Glance – 2013 Events January 01, 2013 - December 31, 2013
  • Expert SoDA Panel Discussion - Innovation Labs Expert SoDA Panel Discussion - Innovation Labs December 13, 2012 - December 13, 2012
  • Inside SoDA's Global Member Meeting Inside SoDA's Global Member Meeting July 17, 2012 - July 20, 2012
  • SoDA Public Roundtable: Emerging Media for Artists and Geeks SoDA Public Roundtable: Emerging Media for Artists and Geeks December 07, 2011 - December 07, 2011
  • Adobe MAX 2011 Adobe MAX 2011 October 01, 2011 - October 05, 2011
  • 2011 Digital Marketing Outlook - Update 2011 Digital Marketing Outlook - Update March 16, 2011 - March 16, 2011
  • SoDA @ SXSW Interactive 2011 SoDA @ SXSW Interactive 2011 March 11, 2011 - March 15, 2011
  • Adobe MAX 2010: Take that Oprah! Adobe MAX 2010: Take that Oprah! October 23, 2010 - October 27, 2010
  • SoDA @ SXSW Interactive 2010 SoDA @ SXSW Interactive 2010 March 12, 2010 - March 16, 2010
  • unConference at ADC New York unConference at ADC New York November 03, 2009 - November 03, 2009
  • SoDA @ Adobe MAX 2009 SoDA @ Adobe MAX 2009 October 03, 2009 - October 07, 2009