SocietyOfDigitalAgencies

SoDA Programs

SoDA at SXSW Interactive '15

SoDA at SXSW Interactive '15
Registration open: February 25, 2015 - March 16, 2015

soda session logo Final

For the past 15 years, digital has changed the landscape of marketing, advertising and communications introducing technology and processes that have fundamentally altered how we interact with the world. Today, everything and everyone are connected through a vast, ever evolving array of channels and interaction models. Form follows function and “digital” describes the way we behave. Building from one of the most popular articles from Volume 2 of The 2014 SoDA Report, “The Connected Age: Connecting with the Industry’s Best,” SoDA brings together several of the world’s top experts through sessions, discussions and interviews to discuss the trends and challenges facing our industry and user behavior in the Connected Age. Speakers include:

  • Tom Beck, President, Enlighten
  • Brian Carley, CCO, ROKKAN
  • Valerie Carlson, Executive Creative Director, SapientNitro
  • Dustin Davis, Creative Director, Struck
  • Sandy Fleischer, Managing Partner, Pound & Grain
  • Lisa Haldeman, CEO, Leopard
  • Joe Olsen, CEO and President, Phenomblue
  • Kate Swanberg, Growth Marketer, Koombea
  • Leslie Bradshaw, Managing Partner, Made by Many

When: Monday, March 16th In-person attendance is by invite only and seats are limited. Online attendance is open to the public on a first come, first served basis.


We’ll also be hosting, along with our sponsors Adobe, Enlighten, MediaMonks, Econsultancy/Ethology, an invite-only happy hour on Monday, March 16th from 5-8pm in downtown Austin.  If you’re interested in learning more about SoDA and membership in the organization, please submit your name, position, and company to communications@sodaspeaks.com.  This is primarily a member / partner event, but we’ll try to accommodate as many interested people as possible.

happy hour logos


SoDA will also be having member-only events over the course of the week, as the event brings together a wide cross-section of SoDA members from Europe, North America, South America and Asia. As we’ve done in the past, we’ll be kicking off the festivities with a member-only dinner at the “SoDA House” with our partners and sponsors, Adobe and TrafficLive.

adobe traffic live

SoDA Roundtable: Valuable Content Is Every Marketing Team's Job

SoDA Roundtable: Valuable Content Is Every Marketing Team's Job
Registration open: March 25, 2015 - March 25, 2015

In this session Forrester Senior Analyst Ryan Skinner will discuss how content marketing asks something more of marketers’ content; it demands storytelling and a focus on building audiences and maintaining interest. Marketing organizations have long possessed only the skills to tell product- or brand-centric stories in specific formats: 30-second ads, print ads, press releases, or marketing brochures. As such, Skinner will also address the following:

  • How Marketing leaders, to succeed with content marketing, must make organizational changes to their teams to focus on delivering visible customer value, managing compelling and ongoing storytelling, and mastering continuous optimization.
  • Why organizational changes need to be made in order to drive successful content marketing initiatives

 

When: Wednesday, March 25th | 12 – 1PM (ET)

Where: Online (session details will be sent to attendees within 48 hours of session)

Moderator:  Ryan Skinner is an expert on both content marketing and the analytical sides of content marketing and marketing automation. He analyzes how brands should develop content and experiences that customers will desire, and even seek out, ultimately building closer relationships with customers that drive preference, advocacy, and loyalty. He regularly delivers speeches and seminars to large organizations on content marketing strategy, production, execution, and measurement. Prior to Forrester, Skinner worked at London-based Velocity Partners, a specialist and pioneer in content marketing and digital marketing strategy for the B2B market. Prior to that, he worked for 12 years in PR and communications for a number of large Scandinavian corporations, where he focused on digital outreach and engagement, as well as social media and community-building.

 

SoDA Events at a Glance - 2015

SoDA Events at a Glance - 2015
Registration open: February 17, 2015 - January 01, 2016

After a watershed year for SoDA in 2014, the organization’s public and member event series is shaping up to be even more robust in 2015.  We currently have 90+ live and online events on the planning calendar, a 84% increase over 2014.

We will continue to offer monthly Digital Marketing Roundtables (our webinar event series) on a wide variety of topics and disciplines.  We’ll also host an active schedule of SoDA Sessions in major cities around the globe.  And this year, we’re also very excited to announce The SoDA Academy, a learning conference that will take place October 11-13, 2015 in Brooklyn (NYC), focusing on 10 key disciplines (Strategy, Design, Technology, User Experience, Analytics, Product Development, Talent & Human Resources, Finance, Operations, Account Management).  More information on The SoDA Academy, the tracks and the curriculum, will be coming soon.

For information on the organization’s webinar series or any of the below events, please email us at: info@sodaspeaks.com

  • SXSWi (Austin, TX – March 2015)
  • SoDA Session (San Francisco – April 2015)
  • SoDA Session (New York – April 2015) Topic: “Delivering Excellence”
  • SoDA Session(New York – May 2015) Topic: “Are Marketing and UX Actually Compatible?
  • Cannes Lions (France – June 2015)
  • Global Member Meeting (San Diego – July 2015)
  • The SoDA Learning Academy (Brooklyn, NY – October 11 – 13, 2015) 
  • Adobe MAX (Los Angeles – October 2015)
  • We’re also currently planning for other events and SoDA Sessions inside and outside of the U.S.

Sponsorship opportunities are available for SoDA events. Please contact Pamela Strother at pamela.strother@sodaspeaks.com or 202.486.5990 for details.

SoDA produces both member-focused and public events / programs.

Past Events

  • SoDA Roundtable: How to Mobile-Optimize Your Content SoDA Roundtable: How to Mobile-Optimize Your Content January 27, 2015 - February 19, 2015
  • SoDA Roundtable - Discussing UX/IA Practices SoDA Roundtable - Discussing UX/IA Practices January 07, 2015 - January 29, 2015
  • SoDA Roundtable - Forecasting in 2015 SoDA Roundtable - Forecasting in 2015 January 06, 2015 - January 21, 2015
  • SoDA Roundtable - Small Strategy SoDA Roundtable - Small Strategy December 04, 2014 - December 11, 2014
  • SoDA Roundtable - Current State of the M&A Market: The Emergence of Small and Mid-Sized Holding Companies SoDA Roundtable - Current State of the M&A Market: The Emergence of Small and Mid-Sized Holding Companies November 06, 2014 - December 09, 2014
  • SoDA Roundtable - Creating Incredible Life Experiences at Work SoDA Roundtable - Creating Incredible Life Experiences at Work October 23, 2014 - November 06, 2014
  • SoDA Roundtable - Google DoubleClick SoDA Roundtable - Google DoubleClick October 10, 2014 - October 29, 2014
  • SoDA Members-Only Roundtable: Women Rising or Not? SoDA Members-Only Roundtable: Women Rising or Not? October 08, 2014 - October 08, 2014
  • SoDA Roundtable - The Agency Operations Crisis SoDA Roundtable - The Agency Operations Crisis September 24, 2014 - October 22, 2014
  • SoDA Session: Los Angeles SoDA Session: Los Angeles September 05, 2014 - October 03, 2014
  • Resource Marketplace Demo: Utilizing Talent from your Network of Peers Resource Marketplace Demo: Utilizing Talent from your Network of Peers September 05, 2014 - September 18, 2014
  • SoDA Roundtable: Women in Digital - Bolstering Confidence and Value SoDA Roundtable: Women in Digital - Bolstering Confidence and Value August 13, 2014 - September 03, 2014
  • SoDA Session Barcelona: "Global Perspectives on What's Next" SoDA Session Barcelona: "Global Perspectives on What's Next" July 14, 2014 - July 29, 2014
  • SoDA Roundtable: Broken Brand Promises - The Disconnect between Marketing and Customer Experience SoDA Roundtable: Broken Brand Promises - The Disconnect between Marketing and Customer Experience June 03, 2014 - July 09, 2014
  • Cannes Lions 2014 Cannes Lions 2014 May 20, 2014 - June 19, 2014
  • SoDA Roundtable: Product Making Wisdom with Mint Digital SoDA Roundtable: Product Making Wisdom with Mint Digital April 29, 2014 - May 20, 2014
  • SoDA Session in NYC - Meaningful Connections SoDA Session in NYC - Meaningful Connections April 01, 2014 - April 24, 2014
  • SoDA Roundtable - Breaking Bitcoin SoDA Roundtable - Breaking Bitcoin March 13, 2014 - April 22, 2014
  • SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating March 13, 2014 - April 09, 2014
  • SoDA Session at SXSW SoDA Session at SXSW February 17, 2014 - March 08, 2014
  • SoDA Roundtable - Skateboard Culture with AgencyAgile SoDA Roundtable - Skateboard Culture with AgencyAgile February 03, 2014 - February 26, 2014
  • SoDA Events at a Glance - 2014 SoDA Events at a Glance - 2014 January 01, 2014 - December 31, 2014
  • SoDA Roundtable: Creating Smart Brand Content SoDA Roundtable: Creating Smart Brand Content December 18, 2013 - January 29, 2014
  • Adobe Ask a Pro Series: Building Native Mobile Apps with PhoneGap Adobe Ask a Pro Series: Building Native Mobile Apps with PhoneGap December 04, 2013 - December 06, 2013
  • SoDA Roundtable - Start-Up Stories SoDA Roundtable - Start-Up Stories November 19, 2013 - December 04, 2013
  • SoDA Members-Only Roundtable - Adobe AIR Discussion SoDA Members-Only Roundtable - Adobe AIR Discussion November 19, 2013 - December 05, 2013
  • SoDA Roundtable - The Street Art Project SoDA Roundtable - The Street Art Project October 24, 2013 - November 12, 2013
  • SoDA Members-Only Roundtable - 2014 KPI Planning SoDA Members-Only Roundtable - 2014 KPI Planning October 10, 2013 - October 24, 2013
  • SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating SoDA Roundtable - Causes and Impacts of Poor Scoping and Estimating October 10, 2013 - November 06, 2013
  • SoDA Members Only HR Online Meetup SoDA Members Only HR Online Meetup October 02, 2013 - October 02, 2013
  • SoDA Members Only Digital Marketing Roundtable - State of the Industry with Phil Palazzo SoDA Members Only Digital Marketing Roundtable - State of the Industry with Phil Palazzo September 15, 2013 - September 25, 2013
  • SoDA Digital Marketing Roundtable - Cross-Publisher Measurement SoDA Digital Marketing Roundtable - Cross-Publisher Measurement September 10, 2013 - September 18, 2013
  • SoDA @ SXSW 2014 PanelPicker Ideas SoDA @ SXSW 2014 PanelPicker Ideas August 19, 2013 - September 16, 2013
  • SoDA Presents - Adobe® EchoSign Briefing SoDA Presents - Adobe® EchoSign Briefing July 26, 2013 - August 01, 2013
  • SoDA at Integrated Marketing Week SoDA at Integrated Marketing Week May 31, 2013 - June 10, 2013
  • SoDA Digital Marketing Roundtable - Increasing Trade Press Coverage SoDA Digital Marketing Roundtable - Increasing Trade Press Coverage May 31, 2013 - June 11, 2013
  • SoDA at SXSW 2013 SoDA at SXSW 2013 February 05, 2013 - March 10, 2013
  • The SoDA Report Briefing and Cocktail Reception The SoDA Report Briefing and Cocktail Reception February 05, 2013 - February 28, 2013
  • SoDA Digital Marketing Roundtable: The Innovator's DNA SoDA Digital Marketing Roundtable: The Innovator's DNA January 11, 2013 - February 04, 2013
  • SoDA Panel at JUMP NYC - January 30th, 2013 SoDA Panel at JUMP NYC - January 30th, 2013 January 01, 2013 - January 30, 2013
  • SoDA at a Glance – 2013 Events SoDA at a Glance – 2013 Events January 01, 2013 - December 31, 2013
  • Expert SoDA Panel Discussion - Innovation Labs Expert SoDA Panel Discussion - Innovation Labs December 13, 2012 - December 13, 2012
  • Inside SoDA's Global Member Meeting Inside SoDA's Global Member Meeting July 17, 2012 - July 20, 2012
  • SoDA Public Roundtable: Emerging Media for Artists and Geeks SoDA Public Roundtable: Emerging Media for Artists and Geeks December 07, 2011 - December 07, 2011
  • Adobe MAX 2011 Adobe MAX 2011 October 01, 2011 - October 05, 2011
  • 2011 Digital Marketing Outlook - Update 2011 Digital Marketing Outlook - Update March 16, 2011 - March 16, 2011
  • SoDA @ SXSW Interactive 2011 SoDA @ SXSW Interactive 2011 March 11, 2011 - March 15, 2011
  • Adobe MAX 2010: Take that Oprah! Adobe MAX 2010: Take that Oprah! October 23, 2010 - October 27, 2010
  • SoDA @ SXSW Interactive 2010 SoDA @ SXSW Interactive 2010 March 12, 2010 - March 16, 2010
  • unConference at ADC New York unConference at ADC New York November 03, 2009 - November 03, 2009
  • SoDA @ Adobe MAX 2009 SoDA @ Adobe MAX 2009 October 03, 2009 - October 07, 2009