About SoDA - SoDA - The Digital Society


About SoDA

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. 

SoDA at a Glance


A Society is Founded

Miami 2007: 13 leading digital agency CEOs decided to meet up and have a talk about where our industry was headed. New friends were made, business problems and solutions were shared and a society was formed. We were on a mission to advance this industry we all felt so passionate about. We made it official at SXSW in 2008 and welcomed our founding partner, Adobe. The digital world now had a voice.

What SoDA is

SoDA is the primary multinational organization focused solely on leading and representing top digital agencies and elite production companies through unparalleled collaboration, knowledge-sharing, business support and exploration of how technology can be leveraged to transform consumer experiences.

SoDA provides infrastructure, processes and products to enable knowledge sharing between members around best practices, making our members’ businesses more successful and sharing portions of that output with the broader industry.

SoDA Show Reel

Inside SoDA

SoDA as a Network

Best Practices


SoDA creates platforms and programs that allow member companies to operate as a network of the best digital agencies and production companies on the planet.

  • SoDA Resource Marketplace
  • SoDA Talent Exchange
  • SoDA Peer Collaboration Groups

SoDA develops and curates a library of business best practices and legal documents to benefit its members, sharing portions of that output with the broader industry.

  • SoDA Doc.s Suite
  • SoDA Benchmarking Surveys
  • SoDA “The Tools We Use” Initiative

SoDA creates content, conducts research, structures educational activities and organizes events for member companies (as well as the broader industry) across a wide array of practice areas.

  • Digital Marketing Outlook Study
  • 1:1 Mentoring
  • The SoDA Report
  • SoDA Sessions
  • SoDA Speakers Bureau
  • SoDA Digital Marketing Roundtables
  • Global Member Meeting

Who SoDA Is

SoDA is an extremely selective association of the world’s most preeminent companies with digital DNA. Our members (top digital agencies and elite production companies) come by invitation only and hail from 30+ countries across 6 continents.  Click here to view SoDA’s 2014 Show Reel of work.

While our core membership is made up of C-Level executives, we also have a broad range of programs for the management and staff of member companies, including SoDA’s Peer Collaboration Group program that involves 700 discipline leads around the globe in 16 different areas.

SoDA leadership consists of eight directors and one alternate which are elected by the membership and an advisory board composed of industry leaders and specialists. The organization also maintains full time staff to execute against its mission. SoDA members are exclusively C or E level leaders in their agencies.

What’s in a Name?

SoDA originally stood for The Society of Digital Agencies. In 2012, the organization made the conscious decision to drop the “Society of Digital Agencies” descriptor in recognition of the fact that SoDA’s membership is comprised of an increasingly complex mix of top digital agencies, elite production companies and other innovative firms with niche digital expertise – all of which do not fit neatly under the “digital agency” umbrella.

Organizational Sponsors

SoDA is a non-profit industry organization. Its partners are like minded, progressive brands that have a mutually beneficial interest in supporting SoDA’s mission.

Adobe Systems has been a SoDA partner since the organization’s inception in 2008.