About SoDA

SoDA serves as a network and voice for entrepreneurs and innovators around the globe who are creating the future of marketing and digital experiences. 


A Society is Founded

Miami 2007: 13 leading digital agency CEOs decided to meet up and have a talk about where our industry was headed. New friends were made, business problems and solutions were shared and a society was formed. We were on a mission to advance this industry we all felt so passionate about. We made it official at SXSW in 2008 and welcomed our founding partner, Adobe. The digital world now had a voice.

What SoDA is

SoDA is the primary multinational organization focused solely on leading and representing top digital agencies and elite production companies through unparalleled collaboration, knowledge-sharing, business support and exploration of how technology can be leveraged to transform consumer experiences.

SoDA provides infrastructure, processes and products to enable knowledge sharing between members around best practices, making our members’ businesses more successful and sharing portions of that output with the broader industry.

SoDA Show Reel

Inside SoDA

Best Practices



SoDA develops, curates, and shares a library of business best practices and legal documents to benefit its members and the industry.

  • SoDA Doc.s Suite
  • Prototypical Project Process
  • Collaborative Training

SoDA structures educational activities and events for member companies across a broad array of practice areas and liaises with top educators and institutions to influence what is taught for alignment with industry needs.

  • Education Advisory Board
  • Peer Group Meet-ups & Collaboration
  • Innovation Challenges for Students

SoDA influences change in the industry across a range of issues that are top-of-mind for digital marketing leaders.

  • Digital Marketing Outlook Study
  • SoDA unConferences
  • Digital Marketing Roundtables
  • The SoDA Report

Who SoDA Is

SoDA is an extremely selective association of the world’s most preeminent companies with digital DNA. Our members (top digital agencies and elite production companies) come by invitation only and hail from 20+ countries across 5 continents.  Click here to view SoDA’s 2013 Show Reel of work.

While our core membership is made up of C-Level executives, we also have a broad range of programs for the management and staff of member companies, including SoDA’s Peer Collaboration Group program that involves 700 discipline leads around the globe in 16 different areas.

SoDA leadership consists of eight directors which are elected by the membership and an advisory board composed of industry leaders and specialists. The organization also maintains full time staff to execute against its mission. SoDA members are exclusively C or E level leaders in their agencies.

What’s in a Name?

SoDA originally stood for The Society of Digital Agencies. In 2012, the organization made the conscious decision to drop the “Society of Digital Agencies” descriptor in recognition of the fact that SoDA’s membership is comprised of an increasingly complex mix of top digital agencies, elite production companies and other innovative firms with niche digital expertise – all of which do not fit neatly under the “digital agency” umbrella.

Organizational Sponsors

SoDA is a non-profit industry organization. Its partners are like minded, progressive brands that have a mutually beneficial interest in supporting SoDA’s mission.

Adobe Systems has been a SoDA partner since the organization’s inception in 2008.