A Society is Founded
Miami 2007: 13 leading digital agency CEOs decided to meet up and have a talk about where our industry was headed. New friends were made, business problems and solutions were shared and a society was formed. We were on a mission to advance this industry we all felt so passionate about. We made it official at SXSW in 2008 and welcomed our founding partner, Adobe. The digital world now had a voice.
What SoDA is
SoDA is the primary multinational organization focused solely on leading and representing top digital agencies and elite production companies through unparalleled collaboration, knowledge-sharing, business support and exploration of how technology can be leveraged to transform consumer experiences.
SoDA provides infrastructure, processes, and products to enable collaboration between members around education, best practices and advocacy. Our objectives related to each are: