A webinar series looking at agency growth, strategy and operations. We chat with leaders from within the SoDA community on emerging trends, what to expect in the year ahead and key challenges impacting agency profitability and growth potential.
Selling Time for Money - Is the Agency Approach to Pricing Creativity Broken?
Join the SoDA community and leading industry experts for a healthy discussion on the state of pricing and selling creative services in today’s market. We dig into pricing models, trends, structural issues and systemic challenges we face in terms of properly valuing the thinking and the work our agencies deliver. We also discuss some of the mindsets, behaviors and operational friction points that prevent us from executing more effective and sustainable pricing strategies. Recorded on March 8, 2023.
2023 Outlook & Opportunities for Agencies
Join us for a discussion on the year ahead and the trends, opportunities and challenges that will impact the agency business. We talk about the economic environment, new markets for growth, the competitive landscape and more. We also touch on a few insights from the 2023 Global Digital Outlook – an annual study from Forrester and SoDA that delves into spending plans, strategic priorities, and key industry issues from the perspectives of both agency leaders AND client-side brand, marketing and technology leaders. Recorded on January 31, 2023.
The Impact of AI on Creative Capital and the Agency Business
Join us as we discuss how creative leaders and agency founders are using AI and Machine Learning today and where they see the biggest opportunities for impact in the years ahead. Is it automating routine tasks? Providing deeper insight in consumer behavior? Fueling the creative development and ideation process? Streamlining agency production operations? Enabling entirely new capabilities? Recorded on December 14, 2022.
Past Sessions
Year in Review and A Look Ahead
We speak with agency leaders about performance in 2021, the big moves and subtle shifts that had a big impact on their business. We also discuss the outlook for 2022 and the issues, trends and opportunities these leaders expect to be grappling with. Recorded on December 7, 2021.
The Modern Agency Operating System
Market demand for digital strategy, creative and technology services is booming but agencies still face immense competitive and operational pressure. In this session, we dig into the ways in which agency leaders are evolving their operating model and making investments in modern technologies to enhance visibility and accelerate productivity, team collaboration, talent management and overall business performance. Recorded on October 28, 2021.
From Digital to Indispensable - Navigating the Competitive Landscape
We discussed with agency leaders about how they evolved and grew from a specialized “web design agency” to become a more integrated, strategic partner helping to drive everything from brand positioning, customer experience, product design and much more. We also talked about partnerships, agency collectives, smart positioning, new areas of specialization and the moves digital indies are making to stay relevant and differentiated in this cluttered, competitive landscape. Recorded on September 14, 2021.
Managing Operations, Culture, & Creative Excellence in a High Growth Environment
We discussed the challenges, pain points, and changes required as an agency grows from less than $5MM (USD) to $10MM, $20MM and beyond. We talked about new areas of focus for the management team, the evolution of your operating structures and the changing face of your workforce. Recorded on August 18, 2021.
