Ophenia entered digital industry 8 years ago, and then she loves it so much that she’s never moved away. She has versatile marketing skills from her academic and practical experience with a specialization in search marketing. She is an experienced practitioner in online marketing, from strategic planning to execution and evaluation. She has online marketing experience in emerging markets like China and India as well as developed countries (Australia and New Zealand). Having been on in-house role and agency side, Ophenia has a broad perspectives in digital marketing environment across different cultures and organizations. Ophenia obtained her master of marketing degree from the University of Melbourne. She is Google AdWords Certified as well as Baidu (the biggest Chinse Search Engine) SEM Certified. She is also a professional translator (English - Chinese) accredited by National Accreditation Authority of Translation and Interpretation Australia.