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	<title>SoDA</title>
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	<description>Society Of Digital Agencies</description>
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		<title>The Serious Business of Play</title>
		<link>http://sodaspeaks.com/2013/06/the-serious-business-of-play-2/</link>
		<comments>http://sodaspeaks.com/2013/06/the-serious-business-of-play-2/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 04:56:34 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Dying in Darfur. Enlighten]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[HopeLab]]></category>
		<category><![CDATA[NASCAR]]></category>
		<category><![CDATA[Re-Mission]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=5172</guid>
		<description><![CDATA[Note: This blog entry is available in English only. When’s the last time you played? When’s the last time you became so immersed in a game that hours flew by unnoticed? What are your memories of play? If you are my age, you might remember long summer days of Capture the Flag, or if you’re [...]]]></description>
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		<title>SoDA Adds New Members from Four Continents in First Ballot of 2013</title>
		<link>http://sodaspeaks.com/2013/06/soda-adds-new-members-from-four-continents-in-first-ballot-of-2013/</link>
		<comments>http://sodaspeaks.com/2013/06/soda-adds-new-members-from-four-continents-in-first-ballot-of-2013/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 16:42:34 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[SoDA Membership]]></category>
		<category><![CDATA[SoDA Speaks]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=5147</guid>
		<description><![CDATA[SoDA is thrilled to announce its first class of new member companies for 2013. These six distinguished companies were thoroughly vetted and handpicked from a field of over 100 digital agencies and production companies who had applied since the last round of voting in December 2012.  Moving through the selection processs includes a vote by [...]]]></description>
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		<title>SoDA Orchestrates Largest Presence to Date at Cannes Lions!</title>
		<link>http://sodaspeaks.com/2013/05/soda-orchestrates-largest-presence-to-date-at-cannes-lions/</link>
		<comments>http://sodaspeaks.com/2013/05/soda-orchestrates-largest-presence-to-date-at-cannes-lions/#comments</comments>
		<pubDate>Wed, 29 May 2013 17:59:39 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=4998</guid>
		<description><![CDATA[Note: This blog entry is available in English only. &#160; With 11,000 delegates from 94 countries, the Cannes Lions International Festival of Creativity is one of the most important events of the year for digital marketing leaders around the globe. Cannes Lions has been inspiring creativity for 60 years. It is known as the world’s greatest celebration [...]]]></description>
		<wfw:commentRss>http://sodaspeaks.com/2013/05/soda-orchestrates-largest-presence-to-date-at-cannes-lions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s love got to do with it?</title>
		<link>http://sodaspeaks.com/2013/05/whats-love-got-to-do-with-it/</link>
		<comments>http://sodaspeaks.com/2013/05/whats-love-got-to-do-with-it/#comments</comments>
		<pubDate>Sun, 26 May 2013 19:36:04 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=5070</guid>
		<description><![CDATA[Note: This blog entry is available in English only. When was the last time you overheard someone talk about the importance of relationships, love and loyalty and then realised they weren&#8217;t talking about their private life but about marketing? If I was to hazard a guess I&#8217;d say it&#8217;s been very recently. Now, I haven&#8217;t [...]]]></description>
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		<title>What Do We Say When &#8216;Digital&#8217; Has Lost All Meaning?</title>
		<link>http://sodaspeaks.com/2013/05/what-do-we-say-when-digital-has-lost-all-meaning/</link>
		<comments>http://sodaspeaks.com/2013/05/what-do-we-say-when-digital-has-lost-all-meaning/#comments</comments>
		<pubDate>Sun, 26 May 2013 19:07:37 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Allagency]]></category>
		<category><![CDATA[Digital Industry]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=5036</guid>
		<description><![CDATA[Note: This blog entry is available in English only. I am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don&#8217;t know how to tell people what I do. It&#8217;s not that I don&#8217;t know what I do. I just don&#8217;t know how [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Technology + People + Shopping = The Omnichannel Evolution</title>
		<link>http://sodaspeaks.com/2013/05/technology-people-shopping-the-omnichannel-evolution/</link>
		<comments>http://sodaspeaks.com/2013/05/technology-people-shopping-the-omnichannel-evolution/#comments</comments>
		<pubDate>Fri, 17 May 2013 10:26:38 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Consumers]]></category>
		<category><![CDATA[Digital Industry]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Media Trends]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Fluid]]></category>
		<category><![CDATA[Mark Linn-Baker]]></category>
		<category><![CDATA[Tony Awards]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=5019</guid>
		<description><![CDATA[Note: This blog entry is available in English only. The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When Good Ideas Get Expensive</title>
		<link>http://sodaspeaks.com/2013/05/when-good-ideas-get-expensive/</link>
		<comments>http://sodaspeaks.com/2013/05/when-good-ideas-get-expensive/#comments</comments>
		<pubDate>Thu, 02 May 2013 13:53:31 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=5009</guid>
		<description><![CDATA[Note: This blog entry is available in English only. A week or so ago, Crispin Porter + Bogusky’s director of interactive production Tony Tung (@tonyptung) spoke at the Ad Fed Minnesota monthly meeting. Tony’s presentation was geared toward industry professionals, and addressed a lot of the pain points we all experience in the day-to-day attempt [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideavelopmentreation</title>
		<link>http://sodaspeaks.com/2013/04/ideavelopmentreation/</link>
		<comments>http://sodaspeaks.com/2013/04/ideavelopmentreation/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 21:12:12 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Responsive Design]]></category>
		<category><![CDATA[SoDA Speaks]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=4988</guid>
		<description><![CDATA[Note: This blog entry is available in English only. Outside the agency environment, I was introduced to Agile development: an iterative approach to development that sees a project evolve as it’s built. But typically within the agency world, a small core team finalizes each project concept before production starts. This can lead to a one-dimensional [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SheSays Launches a Widget</title>
		<link>http://sodaspeaks.com/2013/04/shesays-launches-a-widget/</link>
		<comments>http://sodaspeaks.com/2013/04/shesays-launches-a-widget/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 22:44:28 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[SheSays]]></category>
		<category><![CDATA[Widget]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=4953</guid>
		<description><![CDATA[Note: This blog entry is available in English only. SheSays, a long-time SoDA partner and friend, is an award-winning organization running free mentorship and events to women in the creative and marketing businesses. Recently they launched a open-source tool (widget) for individuals and organizations to find great women in their fields. The widget supports several [...]]]></description>
		<wfw:commentRss>http://sodaspeaks.com/2013/04/shesays-launches-a-widget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Beautiful Gestures</title>
		<link>http://sodaspeaks.com/2013/04/beautiful-gestures/</link>
		<comments>http://sodaspeaks.com/2013/04/beautiful-gestures/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 11:17:12 +0000</pubDate>
		<dc:creator>SoDA Communications</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[SoDA Speaks]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Gesture based interfaces]]></category>
		<category><![CDATA[Leap Motion]]></category>
		<category><![CDATA[Microsoft Kinect for Windows]]></category>
		<category><![CDATA[Myo]]></category>

		<guid isPermaLink="false">http://sodaspeaks.com/?p=4927</guid>
		<description><![CDATA[Note: This blog entry is available in English only. The French saying, &#8216;beau geste&#8217; or beautiful gesture, is used to describe an action that is noble but may result in unintended consequences. This term could aptly describe a few of the user interfaces we encounter day to day. These interfaces may look beautiful, but in [...]]]></description>
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