SoDA Roundtable: Valuable Content Is Every Marketing Team's Job
- Registration Open: March 03, 2015 - March 25, 2015
- Where: Online
- Register: Registration not available at this time
In this session Forrester Senior Analyst Ryan Skinner will discuss how content marketing asks something more of marketers’ content; it demands storytelling and a focus on building audiences and maintaining interest. Marketing organizations have long possessed only the skills to tell product- or brand-centric stories in specific formats: 30-second ads, print ads, press releases, or marketing brochures. As such, Skinner will also address the following:
- How Marketing leaders, to succeed with content marketing, must make organizational changes to their teams to focus on delivering visible customer value, managing compelling and ongoing storytelling, and mastering continuous optimization.
- Why organizational changes need to be made in order to drive successful content marketing initiatives
When: Wednesday, March 25th | 12 – 1PM (ET)
Where: Online (session details will be sent to attendees within 48 hours of session)
Moderator: Ryan Skinner is an expert on both content marketing and the analytical sides of content marketing and marketing automation. He analyzes how brands should develop content and experiences that customers will desire, and even seek out, ultimately building closer relationships with customers that drive preference, advocacy, and loyalty. He regularly delivers speeches and seminars to large organizations on content marketing strategy, production, execution, and measurement. Prior to Forrester, Skinner worked at London-based Velocity Partners, a specialist and pioneer in content marketing and digital marketing strategy for the B2B market. Prior to that, he worked for 12 years in PR and communications for a number of large Scandinavian corporations, where he focused on digital outreach and engagement, as well as social media and community-building.