SoDA Roundtable: Programmatic Advertising with Google - SoDA - The Digital Society


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SoDA Roundtable: Programmatic Advertising with Google

  • Registration Open: April 13, 2016 - April 21, 2016
  • Where: Online
  • Register: Registration not available at this time

Event Detail

Programmatic advertising allows marketers to effectively reach their audiences in the crucial moments when decisions are made. But programmatic isn’t just changing how we buy and sell media; it’s also an opportunity to transform the way we strategize, design, and develop creative.

DoubleClick recently launched a guide to help marketers and agencies build data-driven creative strategies for their programmatic campaigns. It’s based on a year’s worth of research in partnership with Accenture, Fancy Pants Group and three global brands: L’Oreal, Gilt, and RBC Royal Bank.

In this SoDA Roundtable, DoubleClick and Fancy Pants Group will discuss the best practices they identified in their process, particularly as they relate to creative agencies and production shops. They’ll walk through the 5-phase framework that they identified for the campaign process, highlight tips and tricks, and showcase the results from the three brand campaigns that they launched, to help you better understand how to connect the dots between the data and the creative strategy in your own campaigns.

Bring your questions and examples, as we hope to make this interactive.

When: April 21st, 12pm ET