SoDA Roundtable - Generative Design: Are Machines Eating Your Creative? - SoDA - The Digital Society


SoDA Programs

« Back to Programs

SoDA Roundtable - Generative Design: Are Machines Eating Your Creative?

  • Registration Open: May 04, 2015 - May 21, 2015
  • Where: Online
  • Register: Registration not available at this time

Event Detail

Can you be replaced by a machine?  Advances in data science & computing power, combined with increasing pressure to deliver highly personalized experiences in real time, are leading to advances in machine-generated creative that have the potential to disrupt many of the processes and roles within creative agencies.  Adobe’s Mark Asher will offer some background and history on the evolution of generative design, examples of where generative design has already been successfully applied, and some intriguing predictions about what we could see develop in the very near future.

When: May 21st, 12pm ET (US – NY time)

Where: Online

Moderator: Mark Asher is currently Head of Market Intelligence & Strategy at Adobe Systems.  In his 14+ years at Adobe he has also held various positions in product management and operations.  Before Adobe, Mark was a Principal Consultant at PricewaterhouseCoopers.  Mark holds a Bachelor’s Degree in Psychology from UC Berkeley and an MBA from the USC Marshall School of Business.