SoDA Roundtable: Dark Social - from Public to Private - SoDA - The Digital Society


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SoDA Roundtable: Dark Social - from Public to Private

  • Registration Open: March 18, 2016 - April 11, 2016
  • Where: Online
  • Register: Registration not available at this time

Event Detail

Chris Messina, Developer Experience Lead at Uber has dubbed 2016 the year of “conversational commerce.” It’s predicted that by 2020, the customer will manage 85% of their relationships with an enterprise without actually interacting with a human.

This is being fueled, in part, by the continuing rise of messenger apps as they morph from mere messaging services to fully fledged platforms.

In this session, Huskies Director of Social Search and Performance Media, David Hayes, will take a look at how brands are incorporating them into their CX, CRM and marketing strategies as a means for supporting and engaging with customers.