SoDA Digital Marketing Roundtable - Increasing Trade Press Coverage
- Registration Open: May 31, 2013 - June 11, 2013
- Where: Online
- Register: Registration not available at this time
What: This session will cover a pertinent and valuable topic that’s often discussed and analyzed – How to Increase Trade Press Coverage. The moderator, notable industry veteran, Richard Draycott of The Drum and MiNetwork will address that question along with how to build relationships with journalists and what content to include in your press releases.
Additionally, the session will cover the following:
– Who you should target
– What is newsworthy and what isn’t
– How exclusives are handled
– Writing the actual release
When: Tuesday, June 11th, 2013, 12pm – 1pm ET (US – NY time)
*SoDA members please contact us for the promo code.
Moderator: Richard Draycott is the Associate Editor of The Drum, where he has worked for over 10 years. Draycott is also the Managing Director of MiNetwork, a division of The Drum which works with owners, CEOs, and Managing Directors of marketing service agencies to help them increase profitability. Before taking on his current roles, Draycott served as Editor of both The Firm and The Scotsman.