SoDA Digital Marketing Roundtable - Cross-Publisher Measurement
- Registration Open: September 10, 2013 - September 18, 2013
- Where: Online
- Register: Registration not available at this time
Presenters Jorge Ruiz from Facebook and Rob Gatto from Aggregate Knowledge came together to moderate and discuss the value of media efficiency and the steps to take in order to achieve it during a recent online SoDA Roundtable. They addressed the following topics Current Industry Challenges, Reach and Frequency, Offline Data Moving Online, Multi-Touch Attribution and took questions from attendees.
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