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October 2, 2014 0 Comments

How To Have Social Media #Smarts by Jessica Box, IE

Note: This blog entry is available in English only. Brand, marketing and PR manager for IE Agency, Jessica Box, shows how brands can translate their social media tactics into business growth. Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing […]


September 5, 2014 0 Comments

The Evolution of 4 Iconic Logo Designs by Benjamin Starr, Column Five

Note: This blog entry is available in English only. (This post originally appeared on Visage.) A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into […]


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June 13, 2014 0 Comments

New Members in 2014 by Natalie Smith, SoDA

We are proud and excited to once again announce the newest additions to SoDA. We have welcomed the 9 companies below to join our already existing roster of accomplished and diverse members. They were carefully selected and reviewed by current members, SoDA’s board of directors and our regional committees and comprise a very small percentage […]

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May 21, 2014 0 Comments

Three Truths on Trends in Organizational Strategy by David Fik, Universal Mind

Note: This blog entry is available in English only. Solomon, King of the early Federation of Israel in 950 bce made the proclamation that there was nothing new under the sun: what has been, will be again. While some may see this statement as a rather skeptical view of the world of innovation and progress, I […]


May 1, 2014 0 Comments

Combining technology and ethnography for the visually impaired by Edouard Plante & Cécile Eymard, Nurun

Note: This blog entry is available in English only.   Cécile Eymard from Nurun’s Montreal office also contributed to this article. Nurun worked on a prototype that combines new technologies with insights from a recent ethnographic sprint. The objective of the overall project was to improve the shopping experience for visually impaired people with the […]


February 10, 2014 0 Comments

The Year of Recognition: 3 Common Sense Actions Trending in CX by Dan Bentz, Universal Mind

Note: This blog entry is available in English only. “I hate the idea of trends. I hate imitation; I have reverence for individuality.” -Clint Eastwood, Wild Open Spaces: Why We Love Westerns “Trends lists” are interesting animals. They are trotted out in all industries, targeted at different types of people – all with good intentions to […]


January 5, 2014 0 Comments

Spend less time at work by Hugh de Winton, Dare

Note: This blog entry is available in English only. Great work starts with getting to the truth about a situation. The problem is some methods of research only get us so far. Hugh, one of our Senior Planners, investigates… Every now and again I check my bank statements. My eyes are usually fixed on the […]


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December 20, 2013 1 Comments

Happy Holidays from SoDA by Natalie Smith, SoDA

Thanks to the collective efforts of our members, partners, directors, advisors and operations team members around the world, SoDA has been fortunate to have an incredibly successful and rewarding 2013! Out of a field of 300+ candidates, eighteen new companies were added to our impressive roster of members making SoDA’s presence felt on six continents. […]


September 8, 2013 0 Comments

5 Tips to Find Your Voice in a Content-Noisy World (Exclusive for SoDA) by Tom McCauley, Phenomblue

Note: This blog entry is available in English only. I’m afraid of public singing. Not public speaking, that’s no problem. I could host a talk show if I wanted to (actually, thanks to my job, I do). But if you gave me the option to sing karaoke for my colleagues tomorrow or speak off-the-cuff to […]


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August 30, 2013 0 Comments

SoDA Members Gather at 2013 GMM to Collaborate and Share Best Practices by Natalie Smith, SoDA

  Six years after the organization’s first all-member meeting, SoDA welcomed its members to the annual Global Member Meeting (GMM). This year’s event was held in Las Vegas, NV in early August.  Member delegates from SoDA’s 70+ member companies traveled from far and wide (including Russia, the UK, Sweden, the Netherlands, Australia, China, Singapore, Brazil, […]