Note: This blog entry is available in English only. SheSays, a long-time SoDA partner and friend, is an award-winning organization running free mentorship and events to women in the creative and marketing businesses. Recently they launched a open-source tool (widget) for individuals and organizations to find great women in their fields. The widget supports several [...]
Note: This blog entry is available in English only. As user experience designers, developers and researchers, we’re charged with improving the users’ experience so companies can increase customer happiness and retention. As such, we are typically held responsible for activities and roles such as content strategy, interaction design, visual design, and development of the front [...]
Note: This blog entry is available in English only. Social happened fast and its growth occurred organically, fragmented and decentralized. Today there are thousands of social technologies for brands to evaluate and deploy. On a per brand and/or agency basis the supply is greater than the demand, meaning, there are more technologies to leverage than [...]
Note: This blog entry is available in English only. Why Build Using Responsive Web Design? (SlideShare presentation) So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized [...]
Note: This blog entry is available in English only. Today the Society of Digital Agencies (SoDA) announced the findings from a recent member satisfaction survey conducted by Satrix Solutions – the organization’s exclusive advisor for client satisfaction and client feedback programs. SoDA received a 51% Net Promoter ScoreÒ (NPS), which places the organization in the top [...]
Note: This blog entry is available in English only. We are pleased to announce that The SoDA Report is now available for your iPad or Kindle Fire. Comprised of meticulously curated industry intelligence from agencies, CMOs and other digital thought leaders, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for [...]
Note: This blog entry is available in English only. The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough [...]
Note: This blog entry is available in English only. SoDA is excited to announce the addition of two of Latin America’s most preeminent digital agencies to its membership: LiveAD and CUBOCC. Both agencies are headquartered in São Paulo, Brazil – home to one of the world’s most forward-thinking creative communities and a firmly established hotbed [...]
Note: This blog entry is available in English only. These last few weeks were big for Twitter. First, the news of Osama bin Laden’s death set records (3,400 Tweets a second). Then came Weinergate, with its storm of tweets defending or damning Anthony Weiner’s lewd antics. But today I realized something else. While these two [...]
Note: This blog entry is available in English only. SoDA unConference Debut at Cannes Lions Sparks Vigorous Debate on Issues Facing Top Digitals (June 24, 2011) Under a perfect Côte d’Azur sky, digerati from around the globe gathered on the Croisette in Cannes, France this past Wednesday afternoon to discuss the issues that are top [...]
Ideas, opinions, and thoughts on anything about digital marketing. If it adds to the discussion post it here for possible publication on sodaspeaks.com.
Submit IdeasEveryone deserves a chance to be heard. From time to time, SoDA hosts public Digital Marketing Roundtable sessions surrounding the state of our industry. We’d love to hear what you have to say.
Join our mailing list