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November 13, 2012 0 Comments

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]

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August 28, 2012 0 Comments

Let’s Make Magic! by Claudio Lombardo, Encident

Note: This blog entry is available in English only. For some time now, we have been convinced that in the digital marketing space WHAT matters more than HOW, that our industry no longer distinguishes between the physical and the digital, and that at the end of the day, it is the content of the experience […]

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May 10, 2012 0 Comments

Future-Proof Digital by Rachel Peters, IQ

Note: This blog entry is available in English only. Why Build Using Responsive Web Design?  (SlideShare presentation) So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized […]

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April 11, 2012 0 Comments

The SoDA Report Now Available on Your Tablet by SoDA Communications

Note: This blog entry is available in English only. We are pleased to announce that The SoDA Report is now available for your iPad or Kindle Fire.  Comprised of meticulously curated industry intelligence from agencies, CMOs and other digital thought leaders, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for […]

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February 28, 2012 1 Comments

Embracing The Nth Screen by Oscar Trelles

Note: This blog entry is available in English only. The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough […]

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February 22, 2012 0 Comments

NFC, You’re Nice but Retail Doesn’t Need To Wait by Brett Cortese, Universal Mind

Note: This blog entry is available in English only. NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and satisfaction […]

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September 28, 2011 0 Comments

Usability ROI and the Art of Communication by Christijan Draper

Note: This blog entry is available in English only. Jakob Nielson, who has been doing usability testing since the early 90s, says that according to a survey he performed ” … spending 10% of your development budget on usability should improve your conversion rate by 83%.” Nielson is generally a pretty skeptical guy when it […]

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from James Higgs for website
April 13, 2011 0 Comments

Get ready for the Kindlephone, and more by James Higgs of Made by Many

Note: This blog entry is available in English only. The conventional wisdom is that Google will be or is the big challenger to Apple in the mobile computing market, but it turns out that we’ve been digging in the wrong place all this time. The way I see it, the real competition is going to […]

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IE_Media_JustinWilden
March 25, 2011 0 Comments

Digital Roadmap: The GPS for Digital Strategy by Justin Wilden

Note: This blog entry is available in English only. In today’s technology-centric consumer world we find technologies embedded in hundreds of items that we take for granted. From the touch-enabled iPad screen, to GPS in cars that get us from A to C, via B. However this is not the same in the corporate world: […]

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Anjali for website
March 16, 2011 0 Comments

Healthcare & Technology by Anjali Ramachandran

Note: This blog entry is available in English only. Like any other industry that reveals shiny nuggets of information once you start digging into the recesses, there’s a lot of stuff going on in the healthcare industry that people in the digital industry would do well to note, simply because in social media terms it […]

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