Note: This blog entry is available in English only. SheSays, a long-time SoDA partner and friend, is an award-winning organization running free mentorship and events to women in the creative and marketing businesses. Recently they launched a open-source tool (widget) for individuals and organizations to find great women in their fields. The widget supports several [...]
Note: This blog entry is available in English only. The French saying, ‘beau geste’ or beautiful gesture, is used to describe an action that is noble but may result in unintended consequences. This term could aptly describe a few of the user interfaces we encounter day to day. These interfaces may look beautiful, but in [...]
Note: This blog entry is available in English only. SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s [...]
Note: This blog entry is available in English only. For some time now, we have been convinced that in the digital marketing space WHAT matters more than HOW, that our industry no longer distinguishes between the physical and the digital, and that at the end of the day, it is the content of the experience [...]
Note: This blog entry is available in English only. Why Build Using Responsive Web Design? (SlideShare presentation) So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized [...]
Note: This blog entry is available in English only. We are pleased to announce that The SoDA Report is now available for your iPad or Kindle Fire. Comprised of meticulously curated industry intelligence from agencies, CMOs and other digital thought leaders, The SoDA Report provides unparalleled (and actionable) insight into industry trends & projections for [...]
Note: This blog entry is available in English only. The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough [...]
Note: This blog entry is available in English only. NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and satisfaction [...]
Note: This blog entry is available in English only. Jakob Nielson, who has been doing usability testing since the early 90s, says that according to a survey he performed ” … spending 10% of your development budget on usability should improve your conversion rate by 83%.” Nielson is generally a pretty skeptical guy when it [...]
Note: This blog entry is available in English only. The conventional wisdom is that Google will be or is the big challenger to Apple in the mobile computing market, but it turns out that we’ve been digging in the wrong place all this time. The way I see it, the real competition is going to [...]
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