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Lakai Newman, SoDA
June 6, 2017 0 Comments

Now Live: The SoDA Report, 2017 by Lakai Newman

Global Digital Outlook Study from Forrester and SoDA Finds Digital Differentiation Disappearing and a Widening Gap Between Agency Leaders and Brand Marketers on Innovation Newly released study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment on the horizon for machine-based technologies such as programmatic advertising, AI, chatbots and conversational […]


Lakai Newman, SoDA
June 5, 2016 1 Comments

Now Live: The SoDA Report 2016, Vol. 1 by Lakai Newman

We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]


BLITZ_Horz_RGB for website
April 1, 2016 0 Comments

The Growing Bond Between Product Management and Successful SaaS Companies by Nicolas Costa, Koombea

Note: This blog entry is available in English only.   SaaS is quickly becoming the new tech giant, and it is only getting bigger. Here is a snapshot of the industry growth. In 2010, sales in the –software as a service — business hit the high mark of $10 billion in revenue. 2013 saw that […]


Rei Inamoto
December 23, 2014 0 Comments

Made for Mobile by Rei Inamoto, CCO & Vice President, AKQA

Note: This blog entry is available in English only. Some marketers are finally embracing a “mobile-first” ethos as they hurry to catch up with consumers. But with consumer behaviors and technologies evolving so quickly, it can be difficult to determine what mobile even means, much less how to make the most of it. Luckily, there are […]


Lakai Newman, SoDA
August 14, 2014 0 Comments

SoDA Session Barcelona: “Global Perspectives on What’s Next” by Lakai Newman, SoDA

                                                                  Barcelona locals and SoDA members from around the world converged at the esteemed Mobile World Centre to kick off the Global Member […]


Matt Kortering
August 5, 2013 0 Comments

The Robots are Coming! by Matt Kortering, Universal Mind

Note: This blog entry is available in English only. Considering how drastically technology has advanced in the past few years, it’s baffling to think about the retail experience and how it’s seemingly stuck in place. And in some cases, maybe even in rewind! I might be going out on a limb here, but I think […]


August 5, 2013 0 Comments

From Services to Product Development by Stephen Foxworthy, Reactive

An agency perspective on Product Development At Reactive, we have over 16 years of experience in designing, developing and maintaining websites and digital marketing for clients across a wide range of industries and around the world. And over the years we’ve built a number of software frameworks, processes and approaches that allow us to maximize […]


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April 16, 2013 0 Comments

SheSays Launches a Widget by Lior Vexler, SoDA

Note: This blog entry is available in English only. SheSays, a long-time SoDA partner and friend, is an award-winning organization running free mentorship and events to women in the creative and marketing businesses. Recently they launched a open-source tool (widget) for individuals and organizations to find great women in their fields. The widget supports several […]


April 5, 2013 0 Comments

Beautiful Gestures by Nate de Jager, Universal Mind

Note: This blog entry is available in English only. The French saying, ‘beau geste’ or beautiful gesture, is used to describe an action that is noble but may result in unintended consequences. This term could aptly describe a few of the user interfaces we encounter day to day. These interfaces may look beautiful, but in […]


November 13, 2012 0 Comments

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]