Note: This blog entry is available in English only. It’s been said, “insanity is doing the same thing over and over again and expecting different results.” While every organization (and its shareholders) clearly expect different year-over-year results – increased brand awareness, revenue, and performance, many are […]
Note: This blog entry is available in English only. Solomon, King of the early Federation of Israel in 950 bce made the proclamation that there was nothing new under the sun: what has been, will be again. While some may see this statement as a rather skeptical view of the world of innovation and progress, I […]
Note: This blog entry is available in English only. We often associate Research and Development with product companies or large enterprise organizations. In many situations, organizational word association with Research and Development would lead people to think of groups like Microsoft, Boeing, or Dyson. In most cases, few would associate digital agencies with this type […]
Note: This blog entry is available in English only. This article is part of our new series of original thought leadership articles written by SoDA members exclusively for the SoDA blog. Why is a strategy like a writing desk? Business people love the word “strategy.” It’s smart, it sounds important, and for some reason, […]
Note: This blog entry is available in English only. A week or so ago, Crispin Porter + Bogusky’s director of interactive production Tony Tung (@tonyptung) spoke at the Ad Fed Minnesota monthly meeting. Tony’s presentation was geared toward industry professionals, and addressed a lot of the pain points we all experience in the day-to-day attempt […]
Note: This blog entry is available in English only. If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]
Note: This blog entry is available in English only. A couple of weeks ago, Ad Age posted an article discussing the trend of “hiring” a celebrity as part of your creative team (article here). For example, as opposed to signing Marc Jacobs on as a spokesperson, Diet Coke has upped the ante by hiring him […]
Note: This blog entry is available in English only. “The greatest obstacle to discovery is not ignorance — it is the illusion of knowledge.” — Daniel Boorstin, Librarian of US Congress, 1975-87 I always picture Indiana Jones when I visualize journey maps… talking about research as a professor at the university, then hopping on a plane […]
Note: This blog entry is available in English only. For some time now, we have been convinced that in the digital marketing space WHAT matters more than HOW, that our industry no longer distinguishes between the physical and the digital, and that at the end of the day, it is the content of the experience […]
Note: This blog entry is available in English only. The conventional wisdom is that Google will be or is the big challenger to Apple in the mobile computing market, but it turns out that we’ve been digging in the wrong place all this time. The way I see it, the real competition is going to […]
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