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December 4, 2014 0 Comments

Why Brands Should Consider Innovation Across the Organization. by Stephen Beck, Engine Digital

Note: This blog entry is available in English only.                   It’s been said, “insanity is doing the same thing over and over again and expecting different results.” While every organization (and its shareholders) clearly expect different year-over-year results – increased brand awareness, revenue, and performance, many are […]

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May 21, 2014 0 Comments

Three Truths on Trends in Organizational Strategy by David Fik, Universal Mind

Note: This blog entry is available in English only. Solomon, King of the early Federation of Israel in 950 bce made the proclamation that there was nothing new under the sun: what has been, will be again. While some may see this statement as a rather skeptical view of the world of innovation and progress, I […]

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October 8, 2013 0 Comments

5 Reasons Why Research and Development is Essential for Digital Agencies by David Tucker, Universal Mind

Note: This blog entry is available in English only. We often associate Research and Development with product companies or large enterprise organizations. In many situations, organizational word association with Research and Development would lead people to think of groups like Microsoft, Boeing, or Dyson. In most cases, few would associate digital agencies with this type […]

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July 24, 2013 0 Comments

Why is a Strategy Like a Writing Desk? (Exclusive for SoDA) by Gil Rodriguez, Terralever

Note: This blog entry is available in English only. This article is part of our new series of original thought leadership articles written by SoDA members exclusively for the SoDA blog.   Why is a strategy like a writing desk? Business people love the word “strategy.” It’s smart, it sounds important, and for some reason, […]

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May 2, 2013 0 Comments

When Good Ideas Get Expensive by Miranda Anderson, Digitaria

Note: This blog entry is available in English only. A week or so ago, Crispin Porter + Bogusky’s director of interactive production Tony Tung (@tonyptung) spoke at the Ad Fed Minnesota monthly meeting. Tony’s presentation was geared toward industry professionals, and addressed a lot of the pain points we all experience in the day-to-day attempt […]

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March 6, 2013 0 Comments

Social Platform Security Tips: Don’t be the next Jeep or Burger King by Paul Colombo, Deep Focus

Note: This blog entry is available in English only.   If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]

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Michael Lynch
February 26, 2013 0 Comments

Is Hiring A Celebrity As Your Creative Director Worth It? by Michael Lynch, Rocket XL

Note: This blog entry is available in English only. A couple of weeks ago, Ad Age posted an article discussing the trend of “hiring” a celebrity as part of your creative team (article here).  For example, as opposed to signing Marc Jacobs on as a spokesperson, Diet Coke has upped the ante by hiring him […]

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October 19, 2012 0 Comments

Digging in the Dirt: Digging Into the Field for Your Customer Journey Map by Dan Bentz, Universal Mind

Note: This blog entry is available in English only. “The greatest obstacle to discovery is not ignorance — it is the illusion of knowledge.”
— Daniel Boorstin, Librarian of US Congress, 1975-87 I always picture Indiana Jones when I visualize journey maps… talking about research as a professor at the university, then hopping on a plane […]

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August 28, 2012 0 Comments

Let’s Make Magic! by Claudio Lombardo, Encident

Note: This blog entry is available in English only. For some time now, we have been convinced that in the digital marketing space WHAT matters more than HOW, that our industry no longer distinguishes between the physical and the digital, and that at the end of the day, it is the content of the experience […]

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from James Higgs for website
April 13, 2011 0 Comments

Get ready for the Kindlephone, and more by James Higgs of Made by Many

Note: This blog entry is available in English only. The conventional wisdom is that Google will be or is the big challenger to Apple in the mobile computing market, but it turns out that we’ve been digging in the wrong place all this time. The way I see it, the real competition is going to […]

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