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April 28, 2011 1 Comments

Sword & Sworcery: Socializing the Narrative by Will Simon

Note: This blog entry is available in English only. http://vimeo.com/sworcery/audience-calibration-procedure I recently picked up a curious app for the iPad called Superbrothers: Sword & Sworcery EP, a game that’s caught some buzz for its compelling art and immersive sound design. Describing itself as a “psycho social audiovisual experiment,” the game combines classic point-and-click adventure elements […]

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VictorPineiro
February 28, 2011 1 Comments

Focusing Your Facebook Strategy: 10 Tips Toward Better Status Updates by Victor Pineiro

Note: This blog entry is available in English only. 1. Analyze Users’ Facebook Behavior Many brands consider fan pages microsites in a new location and spend the majority of their resources on meticulously designed pages while treating status updates as an afterthought. Doubt the power of status updates? Analyze your fans’ touchpoints with your brand […]

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Heather Herr for website
February 22, 2011 Comments Off on The Finer Details of Administering Facebook Pages, Part 1

The Finer Details of Administering Facebook Pages, Part 1 by Heather Herr

Note: This blog entry is available in English only. Update: On February 10, Facebook announced a new Facebook Pages format which mimics the update made to individual profiles a few months ago. As a Preferred Developer Consultant, we have learned that the new Pages will be rolled out site-wide in March. Prior to that time, […]

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June 29, 2010 Comments Off on A Digital Revolution Rocks the Colombian Elections

A Digital Revolution Rocks the Colombian Elections by Kimberly Reyes

Note: This blog entry is available in English only. When Presidential nominee Juan Manuel Santos swept the election last Sunday, June 20th, the landslide victory meant more to the Colombian people than just a new President: it marked the largest voter turnout in Colombian history, and demonstrated the overwhelming power of social media to unite […]

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June 29, 2010 Comments Off on Detox the Branding Business

Detox the Branding Business by Christoph Burmann, Jan-Philipp Weers

Note: This blog entry is available in English only. Consumers seem to like variety. The more options the consumer can choose from, the greater the likelihood of finding what most closely resembles his or her ideal product. The problem is, in seeking to give consumers what they want, retailers and manufacturers may be teetering on […]

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