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Victor Pineiro
February 6, 2014 0 Comments

What 8th Graders Taught Me About Social Strategy by Victor Pineiro, Big Spaceship

Note: This blog entry is available in English only. I taught some teens about content marketing last week. In return, they showed me the future. My wife’s teaching advertising to her eighth grade classes, and she asked me how she could describe content marketing to them. Realizing that it would take more than five minutes, […]

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PaulColombo
March 6, 2013 0 Comments

Social Platform Security Tips: Don’t be the next Jeep or Burger King by Paul Colombo, Deep Focus

Note: This blog entry is available in English only.   If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]

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February 8, 2013 0 Comments

Facebook’s Graph Search: The Semantic Web’s First Steps into the Mainstream? by Nick Iannitti, Fuel Industries

Note: This blog entry is available in English only.   Last month, Facebook Announced a new feature, Graph Search, that allows users to search through their connections in a way that, well, actually makes sense.  Type ‘coworkers who like sushi’, and you’ll know who to ask out for an after-work dragon roll. Type ‘photos before 1990′ […]

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February 7, 2013 0 Comments

When Trust Matters: Be There by Miranda Anderson, Digitaria

Note: This blog entry is available in English only.     In their latest Global CEO Study, IBM found that engaging customers as individuals, rather than broad market segments, is a key factor to future success. As a strategy, that approach makes sense. Engaging with individuals will help brands meet consumer needs, innovate, and bring […]

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MeredethHenderson
February 5, 2013 0 Comments

Instagram: Sharing More Than Photos by Meredeth Henderson, Terralever

Note: This blog entry is available in English only. Instagram as a social media platform A picture may be worth a thousand words, but an Instagram photo is worth much more. How much more, you ask? Well, it ultimately depends on what you’re trying to get out of it. If done right, Instagram can easily […]

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November 13, 2012 0 Comments

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]

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StephanieShkolnikDigitaria for website
November 6, 2012 0 Comments

Social Television Will Become the Norm by Stephanie Shkolnik, Digitaria

Note: This blog entry is available in English only. Decades ago, television was a delicate, communally appreciated experience predominantly used to broadcast mass market entertainment and important messages about current events. Families in the 50’s would be found sitting around a small grey box watching black and white coverage of the war, presidential election and […]

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April 23, 2012 0 Comments

FLUID on Facebook Timeline: What Brands Need to Know Now by Christine Takaichi, Fluid

Note: This blog entry is available in English only. Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what […]

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February 2, 2012 0 Comments

Beyond the “Like” by Scott McAndrew, Terralever

Note: This blog entry is available in English only. Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and Facebook Pages from anywhere on the web, which at the time was a […]

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August 1, 2011 0 Comments

Google Makes Another Play for the Social Web by Irina Slutsky

Note: This blog entry is available in English only. Can the Search Giant Turn Its World Social? Its Future May Depend on It Google sorted out the web and made it searchable; can it also create the connections between people that are making it social? Google’s latest attempt — in development for more than a […]

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