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PaulColombo
March 6, 2013 Comments Off on Social Platform Security Tips: Don’t be the next Jeep or Burger King

Social Platform Security Tips: Don’t be the next Jeep or Burger King by Paul Colombo, Deep Focus

Note: This blog entry is available in English only.   If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]

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February 28, 2013 Comments Off on Volume 1 of The SoDA Report 2013 Now Available

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]

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nickiannittiheadshot
February 8, 2013 Comments Off on Facebook’s Graph Search: The Semantic Web’s First Steps into the Mainstream?

Facebook’s Graph Search: The Semantic Web’s First Steps into the Mainstream? by Nick Iannitti, Fuel Industries

Note: This blog entry is available in English only.   Last month, Facebook Announced a new feature, Graph Search, that allows users to search through their connections in a way that, well, actually makes sense.  Type ‘coworkers who like sushi’, and you’ll know who to ask out for an after-work dragon roll. Type ‘photos before 1990′ […]

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MeredethHenderson
February 5, 2013 Comments Off on Instagram: Sharing More Than Photos

Instagram: Sharing More Than Photos by Meredeth Henderson, Terralever

Note: This blog entry is available in English only. Instagram as a social media platform A picture may be worth a thousand words, but an Instagram photo is worth much more. How much more, you ask? Well, it ultimately depends on what you’re trying to get out of it. If done right, Instagram can easily […]

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November 13, 2012 Comments Off on Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]

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StephanieShkolnikDigitaria for website
November 6, 2012 Comments Off on Social Television Will Become the Norm

Social Television Will Become the Norm by Stephanie Shkolnik, Digitaria

Note: This blog entry is available in English only. Decades ago, television was a delicate, communally appreciated experience predominantly used to broadcast mass market entertainment and important messages about current events. Families in the 50’s would be found sitting around a small grey box watching black and white coverage of the war, presidential election and […]

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June 1, 2012 Comments Off on Social Is IN and the Lights Are OUT: Navigating the Social Stack

Social Is IN and the Lights Are OUT: Navigating the Social Stack by Michoel Ogince, Big Fuel

Note: This blog entry is available in English only. Social happened fast and its growth occurred organically, fragmented and decentralized. Today there are thousands of social technologies for brands to evaluate and deploy. On a per brand and/or agency basis the supply is greater than the demand, meaning, there are more technologies to leverage than […]

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April 23, 2012 Comments Off on FLUID on Facebook Timeline: What Brands Need to Know Now

FLUID on Facebook Timeline: What Brands Need to Know Now by Christine Takaichi, Fluid

Note: This blog entry is available in English only. Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what […]

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February 2, 2012 Comments Off on Beyond the “Like”

Beyond the “Like” by Scott McAndrew, Terralever

Note: This blog entry is available in English only. Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and Facebook Pages from anywhere on the web, which at the time was a […]

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January 18, 2012 Comments Off on Pinterest – The Latest Social Media Obsession

Pinterest – The Latest Social Media Obsession by Tina Kelly, Terralever

Note: This blog entry is available in English only. Part One – What is it and How can Brands Benefit? Pinterest is the hottest social media platform, although it’s been around since 2008, it’s popularity and member-base has skyrocketed over the past several months. So what is it and why is it important to your […]

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