Note: This blog entry is available in English only. Facebook has recently launched Facebook Home. The elevator pitch is essentially this: people don’t talk to apps, they talk to people, so instead of seeing a screen of apps on your phone, you see all the friends you interact with, instead. At first blush, it seems like […]
Note: This blog entry is available in English only. If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]
Note: This blog entry is available in English only. The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads. This edition explores the topic of Perceptions and features various point […]
Note: This blog entry is available in English only. Last month, Facebook Announced a new feature, Graph Search, that allows users to search through their connections in a way that, well, actually makes sense. Type ‘coworkers who like sushi’, and you’ll know who to ask out for an after-work dragon roll. Type ‘photos before 1990′ […]
Note: This blog entry is available in English only. Instagram as a social media platform A picture may be worth a thousand words, but an Instagram photo is worth much more. How much more, you ask? Well, it ultimately depends on what you’re trying to get out of it. If done right, Instagram can easily […]
Note: This blog entry is available in English only. SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]
Note: This blog entry is available in English only. Decades ago, television was a delicate, communally appreciated experience predominantly used to broadcast mass market entertainment and important messages about current events. Families in the 50’s would be found sitting around a small grey box watching black and white coverage of the war, presidential election and […]
Note: This blog entry is available in English only. Social happened fast and its growth occurred organically, fragmented and decentralized. Today there are thousands of social technologies for brands to evaluate and deploy. On a per brand and/or agency basis the supply is greater than the demand, meaning, there are more technologies to leverage than […]
Note: This blog entry is available in English only. Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what […]
Note: This blog entry is available in English only. Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and Facebook Pages from anywhere on the web, which at the time was a […]
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