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Lakai Newman, SoDA
June 6, 2017 0 Comments

Now Live: The SoDA Report, 2017 by Lakai Newman

Global Digital Outlook Study from Forrester and SoDA Finds Digital Differentiation Disappearing and a Widening Gap Between Agency Leaders and Brand Marketers on Innovation Newly released study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment on the horizon for machine-based technologies such as programmatic advertising, AI, chatbots and conversational […]

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Lakai Newman, SoDA
June 5, 2016 1 Comments

Now Live: The SoDA Report 2016, Vol. 1 by Lakai Newman

We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]

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VictorPineiro
February 22, 2016 0 Comments

Five Social Trends Marketers Won’t Be Able to Ignore in 2016 by Victor Pineiro, Big Spaceship

Note: This blog entry is available in English only.   Marketers Must Adapt or Die As Social Continues to Evolve  With the year coming to an end, headlines like “The War on Advertising” and “The Perfect Storm” are becoming more common as marketers are getting the year-end jitters, asking “What’s next?” and “Where is there […]

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Jen Kung
January 19, 2016 0 Comments

Why ‘Fake Social’ Has Real Implications for Your Brand by Jennifer Kung, Big Spaceship

Note: This blog entry is available in English only. What does it mean to be “Internet-y?” This series explores internet subcultures and micro-trends, explaining their underlying meanings for both brands as well as our culture at large.   From avocados to Donald Trump, parody accounts have been cultivating micro-communities across the social media landscape since the early years of […]

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October 2, 2014 0 Comments

How To Have Social Media #Smarts by Jessica Box, IE

Note: This blog entry is available in English only. Brand, marketing and PR manager for IE Agency, Jessica Box, shows how brands can translate their social media tactics into business growth. Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing […]

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Tony Quin NEW headshot
May 22, 2014 0 Comments

The Great Social Media Bait & Switch by Tony Quin, IQ

Note: This blog entry is available in English only. The social media free ride is over. Brands are either hip-deep in social media or in the process of getting there. At the center of it all, of course, has been the astonishing rise of the big social platforms. With millions of users at the ready, […]

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Livia for blog
April 15, 2014 1 Comments

How the Digital Fabric Affects Our Behavior by Livia Veneziano, Happy Fun Corp

Note: This blog entry is available in English only. We are all aware of our interactions with devices, whether our phones, computers, cars or TVs. We build a relationship of reliance and expectation with each piece of technology and look to it to respond to us in kind, yielding convenience and knowledge right at our […]

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December 14, 2013 0 Comments

Real Relationships Lead To Valuable Customer Insight by Julia Barrett, EffectiveUI

Note: This blog entry is available in English only. We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give […]

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David Crichton Photo
September 25, 2013 0 Comments

Facebook Posts its Status Update on Television by David Crichton, Grip Limited

Note: This blog entry is available in English only. Facebook has recently launched Facebook Home. The elevator pitch is essentially this: people don’t talk to apps, they talk to people, so instead of seeing a screen of apps on your phone, you see all the friends you interact with, instead. At first blush, it seems like […]

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PaulColombo
March 6, 2013 0 Comments

Social Platform Security Tips: Don’t be the next Jeep or Burger King by Paul Colombo, Deep Focus

Note: This blog entry is available in English only.   If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]

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