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Chris Pruitt
June 21, 2013 0 Comments

SEO is not an add-on product by Chris Pruitt, Terralever

Note: This blog entry is available in English only. SEO stands for Search Engine Optimization. I say this because I get asked often. SEO is used as a verb, a noun and even an adjective. But it’s not an add-on product. A shopping cart is an add-on. An email newsletter that automates your client communications […]

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DustinChambers FINAL for website
June 6, 2012 1 Comments

The Decline of SEO and the Rise of Discovery by Dustin Chambers, EffectiveUI

Note: This blog entry is available in English only. During a recent internal meeting at EffectiveUI, a colleague explained to the group how a client would not implement a certain feature (fairly integral to the overall user experience) because of SEO concerns. At the time, this led me to label the SEO industry as nothing […]

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white box
September 12, 2011 0 Comments

Building a Search-Aware Organization by Andrew Delamarter, HUGE

Note: This blog entry is available in English only. Search Engine Optimization (SEO) is going through an identity crisis. The old ways, while still practiced, are not a good fit for most companies or clients. What used to be a series of evolving hacks to get a page to the top of the search engine […]

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scott for website
November 10, 2010 0 Comments

Google Places Listings More Important Than Ever by Scott McAndrew

Note: This blog entry is available in English only. I’ve helped several small and large businesses that deliver a product or service locally create Google Places (local business) listings that have subsequently provided a measurable impact on their business. I’ve championed the importance of Google’s local listing in the past, but now more than ever, […]

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yosaif_cohen_for site
October 8, 2010 2 Comments

The Long Tail of Search to Be Cut Short in a Google Instant by Yosaif Cohain

Note: This blog entry is available in English only. For most people, Google Instant makes life a little easier. Not only are search terms suggested, but previews of the search results are provided. In short, it gets rid of a lot of the guesswork. But for marketers, Google Instant isn’t likely to be such a […]

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