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SoDA Blog Personalization

Joe Johnston
May 13, 2015 2 Comments

Location Based Personalization: Designing for Privacy by Joe Johnston, Universal Mind

Note: This blog entry is available in English only. Smartphone consumers expect personal experiences… they want their needs and desire to be understood without a hassle. They expect content to appear based on where they are and what they’re doing, and they expect those contextual experiences to follow them and offer that just right, “Goldilocks” […]