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Duncan Blair
December 17, 2015 Comments Off on Your App Is Not Your Business

Your App Is Not Your Business by Duncan Blair, Invoke

Note: This blog entry is available in English only.   “My business is an app that does something.” No, it isn’t. Your business is not an app, anymore than it is a telephone call, an email, a retail store, a person interrupting you as you stroll through the mall, or an SMS. Your business is […]

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February 16, 2015 Comments Off on Behind the Scenes with Google: Redesigning for Mobile Optimization

Behind the Scenes with Google: Redesigning for Mobile Optimization by Chris Feltham, Jason Mayes and Cesar Rodriguez , Google

Note: This blog entry is available in English only. After two and a half years uploading hundreds of educational resources and thousands of creative examples, we recognized the need to redesign the Rich Media Gallery, a website for the ad industry that inspires creative innovation and helps agencies produce engaging digital ads. In the process, […]

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Rei Inamoto
December 23, 2014 Comments Off on Made for Mobile

Made for Mobile by Rei Inamoto, CCO & Vice President, AKQA

Note: This blog entry is available in English only. Some marketers are finally embracing a “mobile-first” ethos as they hurry to catch up with consumers. But with consumer behaviors and technologies evolving so quickly, it can be difficult to determine what mobile even means, much less how to make the most of it. Luckily, there are […]

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Joe_Johnston-XL
November 24, 2014 Comments Off on App Unbundling: Simplifying Apps by Breaking Out Their Experiences

App Unbundling: Simplifying Apps by Breaking Out Their Experiences by SoDA Communications

Note: This blog entry is available in English only. The Monolithic App   Things like the hamburger nav and off canvas navigation have become the staple of most mobile experiences -it’s become a problem though. We’ve taken advantage of these features to cram in more stuff and have overloaded experiences beyond what they should be. Mobile apps aren’t meant […]

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Side
November 17, 2014 Comments Off on A future when we’re all online

A future when we’re all online by Adam Brodowski, Made by Many

Note: This blog entry is available in English only. Last week Quartz held a conference focusing on the next billion people to connect to the internet as the developing world comes online quicker and quicker. The conference brought in speakers from all different fields and backgrounds. Google talked about Project: Loon, an architect specializing in […]

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Lakai Newman, SoDA
August 14, 2014 Comments Off on SoDA Session Barcelona: “Global Perspectives on What’s Next”

SoDA Session Barcelona: “Global Perspectives on What’s Next” by Lakai Newman, SoDA

                                                                  Barcelona locals and SoDA members from around the world converged at the esteemed Mobile World Centre to kick off the Global Member […]

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Marcus Castenfors
August 27, 2013 Comments Off on No, There’s Not an App for That!

No, There’s Not an App for That! by Marcus Castenfors, SapientNitro

Note: This blog entry is available in English only. Imagine yourself travelling to the airport. You are running behind schedule. As you launch yourself out the door, you fumble with your smartphone to open the app showing the subway schedule. In the subway, as you gulp your latte, you open the airport train app to […]

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Matt Kortering
August 5, 2013 Comments Off on The Robots are Coming!

The Robots are Coming! by Matt Kortering, Universal Mind

Note: This blog entry is available in English only. Considering how drastically technology has advanced in the past few years, it’s baffling to think about the retail experience and how it’s seemingly stuck in place. And in some cases, maybe even in rewind! I might be going out on a limb here, but I think […]

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ChrisBuettner_Final for blog post
February 28, 2013 Comments Off on Volume 1 of The SoDA Report 2013 Now Available

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]

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Brian OConnor
February 14, 2013 Comments Off on Top 5 Technology Trends for 2013

Top 5 Technology Trends for 2013 by Brian O'Connor, Universal Mind

Note: This blog entry is available in English only. As 2013 is upon us, assuming the Zombie Apocalypse rumor doesn’t hold true, I find myself struggling with my Marvel Comics alter ego, “Captain Obvious.” Stating that HTML5 will gain momentum in 2013 would be the equivalent of telling you that the sun will rise tomorrow. […]

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