Note: This blog entry is available in English only. The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads. This edition explores the topic of Perceptions and features various point [...]
Note: This blog entry is available in English only. As 2013 is upon us, assuming the Zombie Apocalypse rumor doesn’t hold true, I find myself struggling with my Marvel Comics alter ego, “Captain Obvious.” Stating that HTML5 will gain momentum in 2013 would be the equivalent of telling you that the sun will rise tomorrow. [...]
Note: This blog entry is available in English only. Visual has snuck up on verbal and become the new darling of digital. What do I mean? Digital shopping, design and communication are now ruled by vivid imagery that aims to stop consumers in their tracks. This is a window shopping world of show and tell. [...]
Note: This blog entry is available in English only. Since my article in MSDN Magazine, “Develop Hybrid Native and Mobile Web Apps,” I’ve received a lot of questions on how to decide what kind of mobile application to build: mobile web, hybrid, or native mobile. This is a really thorny question, and I’ve spent a [...]
Note: This blog entry is available in English only. The mobile revolution, driven by the proliferation of smartphones and tablets, is having a profound impact on the way consumers interact with content. The TV screen is competing for attention with mobile devices in the living room, and enhancing the viewing experience will not be enough [...]
Note: This blog entry is available in English only. NFC (near field communications) is expected to bring sweeping changes to customer interactions at retail locations. Everything from check-out, to just-in-time couponing, to social networking will be affected. The hope is that NFC will be a great new tool for creating stronger customer loyalty and satisfaction [...]
Note: This blog entry is available in English only. As the year comes to a close, SoDA is once again preparing to publish the 2012 edition of The SoDA Report. The publication is the only industry produced outlook not from a single company or agency. It brings a one-of-a-kind global perspective from members about digital [...]
Note: This blog entry is available in English only. I am liking the idea of ‘Meta-products‘. What is a meta-product? The best examples are Nike+, the fabulously daft Nabaztag and, more recently, Alertme. Generally speaking they’re physical objects, rooted in networked technology that are driven by mobile and web services. There is nothing new about [...]
Note: This blog entry is available in English only. The recent change to Apple’s iOS Developer Agreement, the change that now permits iOS applications from third party development tools, is big news for Flash developers wanting to get in on iPhone/iPad development. More than 6.5 billion downloads have been made from the Apple App Store [...]
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