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Karina Portuondo for website
December 11, 2012 Comments Off on Douchebaggery in Marketing: How Words Get In the Way of Good Work

Douchebaggery in Marketing: How Words Get In the Way of Good Work by Karina Portuondo, Big Spaceship

Note: This blog entry is available in English only. Hello, America.  A few weeks ago, I was warmly welcomed to speak at two AAF luncheons in the lovely Louisiana towns of Lafayette and New Orleans. I could choose any topic I wanted that relates to marketing. When I sent them a list of options, their good-humored […]

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Nat Headshot_high res for blog post
December 4, 2012 Comments Off on 2013 Digital Marketing Outlook Survey Released – Voice Your Opinion

2013 Digital Marketing Outlook Survey Released – Voice Your Opinion by Natalie Smith, SoDA

Note: This blog entry is available in English only.   As 2012 winds down, SoDA is currently looking ahead to 2013 and preparing the next edition of The SoDA Report, the only industry produced outlook publication not from a single company or agency. This report brings a one-of-a-kind global perspective on digital marketing from SoDA […]

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Pip Jones for website
October 22, 2012 Comments Off on Business Without Marketing?

Business Without Marketing? by Pip Jones, Deepend

Note: This blog entry is available in English only. Ever since I was a child I’ve hated advertising. It seemed silly to me that they kept telling me about cornflakes, even though I already ate them every day! “They should only be allowed to tell me about new things” I remember saying to my mum […]

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