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Jennifer
January 8, 2016 0 Comments

The New Semantics of Visual Language by Jennifer Reid, In the Company of Huskies

Note: This blog entry is available in English only. Some 70% of the global population will own a smartphone by 2020, according to network experts Ericsson predictions from their 2015 Mobility Report. Alongside this increase, we have also seen a rise in visual media as a means of expression, particularly the language of emoji. No […]

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Lakai Newman, SoDA
May 5, 2015 0 Comments

The SoDA Report 2015, Volume 1 – Just Released by Lakai Newman, SoDA

Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]

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Tony Quin NEW headshot
May 22, 2014 0 Comments

The Great Social Media Bait & Switch by Tony Quin, IQ

Note: This blog entry is available in English only. The social media free ride is over. Brands are either hip-deep in social media or in the process of getting there. At the center of it all, of course, has been the astonishing rise of the big social platforms. With millions of users at the ready, […]

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August 23, 2013 0 Comments

The Emergence of the DarkNet and What It Means for Marketers by Andrew Delamarter & Leala Abbott, HUGE

Note: This blog entry is available in English only. The conventional wisdom for several years now has told us that privacy is dead. The benefits of online sharing outstrip the drawbacks of lost privacy, and Millennials, a digital-first and -only cohort, are willing to bare all (sometimes literally) to the world. The reality is more complicated. […]

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kat-soda
August 20, 2013 0 Comments

Shoppable Media: Content Meets Commerce by Katrina Scott, Reactive

Note: This blog entry is available in English only. The arrival of Shoppable Media in the form of Shoppable Films signals a shift from branded content back to commerce. It is the strongest sign yet that video might be where traditional media and digital media ultimately converge. Branded content has facilitated customer engagement in unprecedented […]

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Stephanie S
July 3, 2013 0 Comments

Digital Noise or Data Heaven? by Stephanie Shkolnik, Digitaria

Note: This blog entry is available in English only. Some call it social media noise. I call it data heaven. The information across digital — content, experiences, campaigns — have enabled marketers to access what the public is thinking, feeling and saying at any given moment. Social monitoring provides insight into data across multiple channels and […]

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Chris Pruitt
June 21, 2013 0 Comments

SEO is not an add-on product by Chris Pruitt, Terralever

Note: This blog entry is available in English only. SEO stands for Search Engine Optimization. I say this because I get asked often. SEO is used as a verb, a noun and even an adjective. But it’s not an add-on product. A shopping cart is an add-on. An email newsletter that automates your client communications […]

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Tony-Quin-NEW-headshot-for-survey
May 26, 2013 0 Comments

What Do We Say When ‘Digital’ Has Lost All Meaning? by Tony Quin, IQ

Note: This blog entry is available in English only. I am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don’t know how to tell people what I do. It’s not that I don’t know what I do. I just don’t know how […]

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ChrisBuettner_Final for blog post
February 28, 2013 0 Comments

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]

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KateThompson_Terralever for website
January 10, 2013 0 Comments

Generating Positive Online Reviews Will Boost Your Reputation by Kate Thompson, Terralever

Note: This blog entry is available in English only.     Overall reputation (online and offline) can influence purchase decisions and ultimately impact your bottom line. When it comes to online reputation management, local businesses do not have much control (if any) over their customers’ reviews. However, you can in fact influence the conversation and […]

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