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Lakai Newman, SoDA
June 5, 2016 1 Comments

Now Live: The SoDA Report 2016, Vol. 1 by Lakai Newman

We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]

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Anton (from LI)
March 8, 2016 0 Comments

Using Digital for Disruptive Innovation. by Anton Moulder, Urbian

Note: This blog entry is available in English only.   Up until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of the pack and retaining market share has meant keeping a close eye on your competitors. How many times have we received […]

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Jennifer
January 8, 2016 0 Comments

The New Semantics of Visual Language by Jennifer Reid, In the Company of Huskies

Note: This blog entry is available in English only. Some 70% of the global population will own a smartphone by 2020, according to network experts Ericsson predictions from their 2015 Mobility Report. Alongside this increase, we have also seen a rise in visual media as a means of expression, particularly the language of emoji. No […]

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Lakai Newman, SoDA
May 5, 2015 0 Comments

The SoDA Report 2015, Volume 1 – Just Released by Lakai Newman, SoDA

Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]

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Joe_Johnston-XL
November 24, 2014 0 Comments

App Unbundling: Simplifying Apps by Breaking Out Their Experiences by SoDA Communications

Note: This blog entry is available in English only. The Monolithic App   Things like the hamburger nav and off canvas navigation have become the staple of most mobile experiences -it’s become a problem though. We’ve taken advantage of these features to cram in more stuff and have overloaded experiences beyond what they should be. Mobile apps aren’t meant […]

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Lakai Newman, SoDA
November 11, 2014 0 Comments

Volume 2 of The SoDA Report Now Available by Lakai Newman, SoDA

Note: This blog entry is available in English only.                     The second edition of The SoDA Report 2014, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major […]

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ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]

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Tom Lafferty for website
April 25, 2014 0 Comments

What No One Is Telling You About Responsive Web Design by Tom Lafferty, Zemoga

Note: This blog entry is available in English only.   “You put water in a cup, it becomes the cup; You put water into a bottle, it becomes the bottle… Be water, my friend.” —Bruce Lee   Back in the 1970s, Master Lee already laid down the basics of what the industry has dubbed responsive […]

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Tony-Quin-NEW-headshot-for-survey
July 17, 2013 0 Comments

Innovation and Data – The Marketer’s Dilemma by Tony Quin, IQ

Note: This blog entry is available in English only. If there’s one thing that brands and marketers seem to agree on, it’s the importance of innovation. It’s one of those wonderfully squishy concepts that people bandy about, assuming that everyone else understands what they are talking about. But what is innovation, really — and how […]

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chris
May 17, 2013 0 Comments

Technology + People + Shopping = The Omnichannel Evolution by Chris Haines, Fluid

Note: This blog entry is available in English only. The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the […]

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