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June 12, 2013 0 Comments

The Serious Business of Play by Meghan O'Meara, Enlighten

Note: This blog entry is available in English only. When’s the last time you played? When’s the last time you became so immersed in a game that hours flew by unnoticed? What are your memories of play? If you are my age, you might remember long summer days of Capture the Flag, or if you’re […]

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December 12, 2011 0 Comments

2012 Digital Marketing Outlook Survey Released – Share Your Thoughts by SoDA Communications

Note: This blog entry is available in English only. As the year comes to a close, SoDA is once again preparing to publish the 2012 edition of The SoDA Report. The publication is the only industry produced outlook not from a single company or agency. It brings a one-of-a-kind global perspective from members about digital […]

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April 28, 2011 1 Comments

Sword & Sworcery: Socializing the Narrative by Will Simon

Note: This blog entry is available in English only. http://vimeo.com/sworcery/audience-calibration-procedure I recently picked up a curious app for the iPad called Superbrothers: Sword & Sworcery EP, a game that’s caught some buzz for its compelling art and immersive sound design. Describing itself as a “psycho social audiovisual experiment,” the game combines classic point-and-click adventure elements […]

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December 16, 2010 0 Comments

Making Our Way to the Gamepocalypse by Erin McHugh

Note: This blog entry is available in English only. Gamification – i.e. the use of gaming techniques employed in non-game scenarios – is more than just the buzzword of the month. Tangible evidence of its existence is popping up everywhere online, from badges and mayorships to virtual currency and competitions that boast real world rewards. […]

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October 15, 2010 0 Comments

The Business of Games by Anjali Ramachandran

Note: This blog entry is available in English only. This morning, Duncan and I went to ‘Serious Games’, a talk at NESTA about how games can create lasting change in fields such as education and collaborative problem solving. Mary Matthews from Blitz Games and Alex Fleetwood from Hide & Seek presented their views on the […]

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September 21, 2010 0 Comments

Pulling the Trigger to Purchase: Insights on Marketing to Avid Gamers by Ivan Todorov

Note: This blog entry is available in English only. What influences avid gamers to pull the trigger to purchase? BLITZ commissioned a study covering traditional, digital, mobile and social media, and provides deep insights into marketing to the avid gamer demographic. Video games are no longer child’s play, dedicated to pimple-faced adolescents. Both online and […]

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July 1, 2010 1 Comments

Why Marketers Should Pay Attention to Booming Game Trend by Reuben Steiger

Note: This blog entry is available in English only. In 2002 a startling announcement was made: sales of video games had finally surpassed the movie box office in the U.S. Over the past two years, games have catapulted to an even more impressive level. Farmville, a game that allows players to tend to a virtual […]

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