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chris
December 4, 2013 Comments Off on What the Beauty Industry Can Teach Ecommerce Brands About Personalization

What the Beauty Industry Can Teach Ecommerce Brands About Personalization by Chris Haines, Fluid

Note: This blog entry is available in English only. “Everything has beauty, but not everyone sees it.”  – Confucius As a man, beauty has always been something of a mystery to me.  I’m not talking about physical beauty, or even beauty as a concept. I mean Beauty with a capital B, as in the retail […]

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August 20, 2013 Comments Off on Shoppable Media: Content Meets Commerce

Shoppable Media: Content Meets Commerce by Katrina Scott, Reactive

Note: This blog entry is available in English only. The arrival of Shoppable Media in the form of Shoppable Films signals a shift from branded content back to commerce. It is the strongest sign yet that video might be where traditional media and digital media ultimately converge. Branded content has facilitated customer engagement in unprecedented […]

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Matt Kortering
August 5, 2013 Comments Off on The Robots are Coming!

The Robots are Coming! by Matt Kortering, Universal Mind

Note: This blog entry is available in English only. Considering how drastically technology has advanced in the past few years, it’s baffling to think about the retail experience and how it’s seemingly stuck in place. And in some cases, maybe even in rewind! I might be going out on a limb here, but I think […]

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July 29, 2013 Comments Off on The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical (Exclusive for SoDA)

The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical (Exclusive for SoDA) by Victoria Young, Digitaria

Note: This blog entry is available in English only. This article is part of our new series of original thought leadership articles written by SoDA members exclusively for the SoDA blog.   The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical As Affluents become more digital and continue making large luxury purchases over e-Commerce, luxury […]

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chris
May 17, 2013 Comments Off on Technology + People + Shopping = The Omnichannel Evolution

Technology + People + Shopping = The Omnichannel Evolution by Chris Haines, Fluid

Note: This blog entry is available in English only. The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the […]

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February 28, 2013 Comments Off on Volume 1 of The SoDA Report 2013 Now Available

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]

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January 10, 2013 Comments Off on Generating Positive Online Reviews Will Boost Your Reputation

Generating Positive Online Reviews Will Boost Your Reputation by Kate Thompson, Terralever

Note: This blog entry is available in English only.     Overall reputation (online and offline) can influence purchase decisions and ultimately impact your bottom line. When it comes to online reputation management, local businesses do not have much control (if any) over their customers’ reviews. However, you can in fact influence the conversation and […]

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Amy Lanigan
October 19, 2012 Comments Off on Six Models for Tackling Channel Conflict

Six Models for Tackling Channel Conflict by Amy Lanigan, Fluid

Note: This blog entry is available in English only. This year omnichannel is omnipresent. Consumers are at the forefront. And retailers are sold on multiple touch points as the pinnacle of user experience. Research via mobile while standing in a store aisle. Share an ecommerce purchase via social. Revel in catalog imagery gone interactive on […]

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