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SoDA Blog Digital Industry

Jeff Roach
February 2, 2015 0 Comments

5 Reasons Why 2015 Was a Weird Year for Super Bowl Ads by Jeff Roach, Fuel

As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands…2015 shaped up to be an interesting, call it weird, year in […]


Lakai Newman, SoDA
December 17, 2014 1 Comments

2015 Digital Outlook Survey by Lakai Newman, SoDA

Note: This blog entry is available in English only. SoDA’s annual Digital Outlook Survey for 2015-2016 is now available! This short survey should take only a few moments of your time and will gauge your perspective on the future of marketing and digital experiences, as well as your projections for 2015-2016. In return for your participation, you’ll receive […]


December 4, 2014 0 Comments

Why Brands Should Consider Innovation Across the Organization. by Stephen Beck, Engine Digital

Note: This blog entry is available in English only.                   It’s been said, “insanity is doing the same thing over and over again and expecting different results.” While every organization (and its shareholders) clearly expect different year-over-year results – increased brand awareness, revenue, and performance, many are […]


November 17, 2014 0 Comments

A future when we’re all online by Adam Brodowski, Made by Many

Note: This blog entry is available in English only. Last week Quartz held a conference focusing on the next billion people to connect to the internet as the developing world comes online quicker and quicker. The conference brought in speakers from all different fields and backgrounds. Google talked about Project: Loon, an architect specializing in […]


Lakai Newman, SoDA
August 14, 2014 0 Comments

SoDA Session Barcelona: “Global Perspectives on What’s Next” by Lakai Newman, SoDA

                                                                  Barcelona locals and SoDA members from around the world converged at the esteemed Mobile World Centre to kick off the Global Member […]


seanpic for blog
June 3, 2014 0 Comments

Generate Conference London Jets to New York on June 20, 2014 by Sean MacPhedran, Fuel

With so many digital conferences vying for attention, it’s hard to pick and choose the best to visit, so we’re lucky that after last years success in London, Generate Conference is coming to New York for the first time courtesy of net magazine and Creative Bloq. Intended for intermediate to senior-level experts in Design, UX […]


Nat Headshot_high res for blog post
December 17, 2013 0 Comments

Honoring the Best of the Web by Natalie Smith, SoDA

  Hailed by The New York Times as “the Internet’s highest honor,” SoDA Partner, The Webby Awards, recognizes outstanding digital work across: Websites, Online Film & Video, Interactive Advertising & Media, Social, and Mobile & Apps. As the Internet evolves, so does The Webbys, and this year they have introduced a suite of new categories including Productivity in Mobile […]


Nat Headshot_high res for blog post
December 4, 2013 0 Comments

2014 Digital Marketing Outlook Survey Released by Natalie Smith, SoDA

Once again, it’s time for us to look to the coming year and what’s ahead with regards to Digital Marketing in our annual Outlook Survey.  We use the unique survey data we gather in the upcoming volume of our biannual trends publication, The SoDA Report, the only industry produced publication not from a single company […]


October 8, 2013 0 Comments

5 Reasons Why Research and Development is Essential for Digital Agencies by David Tucker, Universal Mind

Note: This blog entry is available in English only. We often associate Research and Development with product companies or large enterprise organizations. In many situations, organizational word association with Research and Development would lead people to think of groups like Microsoft, Boeing, or Dyson. In most cases, few would associate digital agencies with this type […]


September 8, 2013 0 Comments

5 Tips to Find Your Voice in a Content-Noisy World (Exclusive for SoDA) by Tom McCauley, Phenomblue

Note: This blog entry is available in English only. I’m afraid of public singing. Not public speaking, that’s no problem. I could host a talk show if I wanted to (actually, thanks to my job, I do). But if you gave me the option to sing karaoke for my colleagues tomorrow or speak off-the-cuff to […]