Note: This blog entry is available in English only. The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the [...]
In an effort to mitigate the crippling effect that patent litigation has had on the industry, SoDA – the leading voice of the digital agency and production company community – has partnered with IPISC to offer intellectual property (IP) coverage tailored specifically to its member companies. The insurance is written through IPISC, the pioneer and [...]
Note: This blog entry is available in English only. If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect [...]
Note: This blog entry is available in English only. The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads. This edition explores the topic of Perceptions and features various point [...]
Note: This blog entry is available in English only. Last month, Facebook Announced a new feature, Graph Search, that allows users to search through their connections in a way that, well, actually makes sense. Type ‘coworkers who like sushi’, and you’ll know who to ask out for an after-work dragon roll. Type ‘photos before 1990′ [...]
Note: This blog entry is available in English only. Instagram as a social media platform A picture may be worth a thousand words, but an Instagram photo is worth much more. How much more, you ask? Well, it ultimately depends on what you’re trying to get out of it. If done right, Instagram can easily [...]
Note: This blog entry is available in English only. The Mexican team, Digital Invaders, members of GrupoW‘s creativity school, has won first place in SoDA’s recent HTML5-Off Competition (Student Division). SoDA, along with Adobe, hosted the competition which provided students from all over the world a chance to push the limits of HTML creativity by submitting [...]
Note: This blog entry is available in English only. Hello, America. A few weeks ago, I was warmly welcomed to speak at two AAF luncheons in the lovely Louisiana towns of Lafayette and New Orleans. I could choose any topic I wanted that relates to marketing. When I sent them a list of options, their good-humored [...]
Note: This blog entry is available in English only. As 2012 winds down, SoDA is currently looking ahead to 2013 and preparing the next edition of The SoDA Report, the only industry produced outlook publication not from a single company or agency. This report brings a one-of-a-kind global perspective on digital marketing from SoDA [...]
Note: This blog entry is available in English only. SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s [...]
Ideas, opinions, and thoughts on anything about digital marketing. If it adds to the discussion post it here for possible publication on sodaspeaks.com.
Submit IdeasEveryone deserves a chance to be heard. From time to time, SoDA hosts public Digital Marketing Roundtable sessions surrounding the state of our industry. We’d love to hear what you have to say.
Join our mailing list