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Lakai Newman, SoDA
February 16, 2017 0 Comments

SoDA Announces Pauline Ploquin as Chair of its Board of Directors by Lakai Newman

SoDA – The Digital Society is pleased to announce that the Board of Directors has appointed Pauline Ploquin as Chair of the Board, effective immediately. Ms. Ploquin is Chief Relationship Officer at Salt Lake City-based creative agency, Struck –  one of the original founding member agencies of SoDA. She’s been active in the organization since […]

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Lakai Newman, SoDA
October 31, 2016 0 Comments

Now Live: The SoDA Report On… The New Normal by Lakai Newman

We are extremely happy to report that The SoDA Report On… The New Normal is now live (www.sodareporton.com)!  This report is the third in a series of white papers we’ll be releasing under The SoDA Report On… moniker in order to conduct deep dives on a number of issues impacting the companies and people who are creating the future […]

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Lakai Newman, SoDA
June 5, 2016 1 Comments

Now Live: The SoDA Report 2016, Vol. 1 by Lakai Newman

We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]

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Anton (from LI)
March 8, 2016 0 Comments

Using Digital for Disruptive Innovation. by Anton Moulder, Urbian

Note: This blog entry is available in English only.   Up until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of the pack and retaining market share has meant keeping a close eye on your competitors. How many times have we received […]

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Lakai Newman, SoDA
February 18, 2016 0 Comments

2016 SoDA Digital Outlook Survey by Lakai Newman

SoDA has launched its annual Digital Outlook Survey — which gauges perspectives on the future of marketing and digital experiences, as well as projections for 2016-2017. For the first time ever, we have teamed with Forrester Research to delve into the issues, challenges, insights and perspectives of marketing leaders and industry insiders across the globe. We have no doubt this […]

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georgeeid for site
February 16, 2016 0 Comments

Choosing a 3rd Party Service without Losing Your Shirt by George Eid, AREA 17

Note: This blog entry is available in English only.   Segment enables you to collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing. As digital product engineers, there are a few over-riding principles that govern our work. As an agency, one of the most critical […]

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Lakai Newman, SoDA
September 28, 2015 0 Comments

New SoDA Study Reveals Workflow Challenges and Opportunities by Lakai Newman

New SoDA Study Reveals Workflow Challenges and Opportunities Abound Within Today’s Agencies SoDA: The Digital Society, in partnership with Deltek, has released The SoDA Report On… The State of Agency Workflow Management. The SoDA Report On… is a white-paper series spun from the larger bi-annual trend publication, The SoDA Report, used by today’s top agencies […]

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Lakai Newman, SoDA
May 5, 2015 0 Comments

The SoDA Report 2015, Volume 1 – Just Released by Lakai Newman, SoDA

Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]

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Jeff Roach
February 2, 2015 0 Comments

5 Reasons Why 2015 Was a Weird Year for Super Bowl Ads by Jeff Roach, Fuel

As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands…2015 shaped up to be an interesting, call it weird, year in […]

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Lakai Newman, SoDA
December 17, 2014 1 Comments

2015 Digital Outlook Survey by Lakai Newman, SoDA

Note: This blog entry is available in English only. SoDA’s annual Digital Outlook Survey for 2015-2016 is now available! This short survey should take only a few moments of your time and will gauge your perspective on the future of marketing and digital experiences, as well as your projections for 2015-2016. In return for your participation, you’ll receive […]

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