Global Digital Outlook Study from Forrester and SoDA Finds Digital Differentiation Disappearing and a Widening Gap Between Agency Leaders and Brand Marketers on Innovation Newly released study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment on the horizon for machine-based technologies such as programmatic advertising, AI, chatbots and conversational […]
SoDA – The Digital Society is pleased to announce that the Board of Directors has appointed Pauline Ploquin as Chair of the Board, effective immediately. Ms. Ploquin is Chief Relationship Officer at Salt Lake City-based creative agency, Struck – one of the original founding member agencies of SoDA. She’s been active in the organization since […]
We are extremely happy to report that The SoDA Report On… The New Normal is now live (www.sodareporton.com)! This report is the third in a series of white papers we’ll be releasing under The SoDA Report On… moniker in order to conduct deep dives on a number of issues impacting the companies and people who are creating the future […]
We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]
Note: This blog entry is available in English only. Up until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of the pack and retaining market share has meant keeping a close eye on your competitors. How many times have we received […]
SoDA has launched its annual Digital Outlook Survey — which gauges perspectives on the future of marketing and digital experiences, as well as projections for 2016-2017. For the first time ever, we have teamed with Forrester Research to delve into the issues, challenges, insights and perspectives of marketing leaders and industry insiders across the globe. We have no doubt this […]
Note: This blog entry is available in English only. Segment enables you to collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing. As digital product engineers, there are a few over-riding principles that govern our work. As an agency, one of the most critical […]
New SoDA Study Reveals Workflow Challenges and Opportunities Abound Within Today’s Agencies SoDA: The Digital Society, in partnership with Deltek, has released The SoDA Report On… The State of Agency Workflow Management. The SoDA Report On… is a white-paper series spun from the larger bi-annual trend publication, The SoDA Report, used by today’s top agencies […]
Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]
As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands…2015 shaped up to be an interesting, call it weird, year in […]
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