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Lakai Newman, SoDA
June 6, 2017 0 Comments

Now Live: The SoDA Report, 2017 by Lakai Newman

Global Digital Outlook Study from Forrester and SoDA Finds Digital Differentiation Disappearing and a Widening Gap Between Agency Leaders and Brand Marketers on Innovation Newly released study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment on the horizon for machine-based technologies such as programmatic advertising, AI, chatbots and conversational […]

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Lakai Newman, SoDA
June 5, 2016 1 Comments

Now Live: The SoDA Report 2016, Vol. 1 by Lakai Newman

We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]

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Dominic
January 15, 2016 0 Comments

Coworking + Prototyping: The Iteration Essentials by Dominic Wong, Invoke

Note: This blog entry is available in English only. What’s iterative design? “Iterative design” is a term that’s thrown around a lot. Though many designers treat it like the hot new thing, it’s actually a methodology that has been used by other disciplines (such as industrial design) for a long time. To understand what iterative […]

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Sandy_Greene blog
April 22, 2015 0 Comments

Sketch Early, Sketch Often, Sketch Quickly, Sketch the Experience by Sandy Greene, Intuitive Company

Note: This blog entry is available in English only. Bill Moggridge, cofounder of IDEO, once said: “The only way to experience an experience is to experience it.” Cavemen who lived 40,000 years ago were able to figure out that one of the best ways to communicate their experience was through drawings. Early civilizations recorded history […]

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David Maren
March 23, 2015 0 Comments

Agency Websites, Cobbler’s Shoes by David Maren, EffectiveUI

A wise man once said, “Agency website redesigns are the cobbler’s shoes.” That wise man is a co-worker, Ryan Casey, whom I believe was referencing John Heywood’s Proverbes Part i. Chapter xi., published in 1546: “But who is wurs shod, than the shoemakers wyfe, With shops full of newe shapen shoes all hir lyfe?” The […]

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AriWeissman-01
December 15, 2014 0 Comments

Defining The MVP: What Clients Need To Know by Ari Weissman, EffectiveUI

Note: This blog entry is available in English only. Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof […]

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Joe_Johnston-XL
November 24, 2014 0 Comments

App Unbundling: Simplifying Apps by Breaking Out Their Experiences by SoDA Communications

Note: This blog entry is available in English only. The Monolithic App   Things like the hamburger nav and off canvas navigation have become the staple of most mobile experiences -it’s become a problem though. We’ve taken advantage of these features to cram in more stuff and have overloaded experiences beyond what they should be. Mobile apps aren’t meant […]

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BenStarr
September 5, 2014 0 Comments

The Evolution of 4 Iconic Logo Designs by Benjamin Starr, Column Five

Note: This blog entry is available in English only. (This post originally appeared on Visage.) A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into […]

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Lakai Newman, SoDA
August 14, 2014 0 Comments

SoDA Session Barcelona: “Global Perspectives on What’s Next” by Lakai Newman, SoDA

                                                                  Barcelona locals and SoDA members from around the world converged at the esteemed Mobile World Centre to kick off the Global Member […]

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ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]

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