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Sandy_Greene blog
April 22, 2015 0 Comments

Sketch Early, Sketch Often, Sketch Quickly, Sketch the Experience by Sandy Greene, Intuitive Company

Note: This blog entry is available in English only. Bill Moggridge, cofounder of IDEO, once said: “The only way to experience an experience is to experience it.” Cavemen who lived 40,000 years ago were able to figure out that one of the best ways to communicate their experience was through drawings. Early civilizations recorded history […]


David Maren
March 23, 2015 0 Comments

Agency Websites, Cobbler’s Shoes by David Maren, EffectiveUI

A wise man once said, “Agency website redesigns are the cobbler’s shoes.” That wise man is a co-worker, Ryan Casey, whom I believe was referencing John Heywood’s Proverbes Part i. Chapter xi., published in 1546: “But who is wurs shod, than the shoemakers wyfe, With shops full of newe shapen shoes all hir lyfe?” The […]


December 15, 2014 0 Comments

Defining The MVP: What Clients Need To Know by Ari Weissman, EffectiveUI

Note: This blog entry is available in English only. Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof […]


Lakai Newman, SoDA
November 11, 2014 0 Comments

Volume 2 of The SoDA Report Now Available by Lakai Newman, SoDA

Note: This blog entry is available in English only.                     The second edition of The SoDA Report 2014, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major […]


September 5, 2014 0 Comments

The Evolution of 4 Iconic Logo Designs by Benjamin Starr, Column Five

Note: This blog entry is available in English only. (This post originally appeared on Visage.) A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into […]


ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]


my headshot
August 28, 2013 0 Comments

Fostering Charity and Community by Lior Vexler, SoDA

Note: This blog entry is available in English only. A routine employee goal‐setting custom at Vancouver‐based Pound & Grain turned into a day‐long interactive design competition for charity. Interactive Designer Julie Tremblay and Managing Partner Sandy Fleischer share how the Gastown Design Showdown came to life and successfully contributed to a great cause. Lior (SoDA): […]


ChrisBuettner_Final for blog post
February 28, 2013 0 Comments

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]


Michael Lynch
February 26, 2013 0 Comments

Is Hiring A Celebrity As Your Creative Director Worth It? by Michael Lynch, Rocket XL

Note: This blog entry is available in English only. A couple of weeks ago, Ad Age posted an article discussing the trend of “hiring” a celebrity as part of your creative team (article here).  For example, as opposed to signing Marc Jacobs on as a spokesperson, Diet Coke has upped the ante by hiring him […]