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Sandy_Greene blog
April 22, 2015 0 Comments

Sketch Early, Sketch Often, Sketch Quickly, Sketch the Experience by Sandy Greene, Intuitive Company

Note: This blog entry is available in English only. Bill Moggridge, cofounder of IDEO, once said: “The only way to experience an experience is to experience it.” Cavemen who lived 40,000 years ago were able to figure out that one of the best ways to communicate their experience was through drawings. Early civilizations recorded history […]

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Lakai Newman, SoDA
November 11, 2014 0 Comments

Volume 2 of The SoDA Report Now Available by Lakai Newman, SoDA

Note: This blog entry is available in English only.                     The second edition of The SoDA Report 2014, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major […]

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ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]

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Edouard-Plante_Cecile-Eymard
May 1, 2014 0 Comments

Combining technology and ethnography for the visually impaired by Edouard Plante & Cécile Eymard, Nurun

Note: This blog entry is available in English only.   Cécile Eymard from Nurun’s Montreal office also contributed to this article. Nurun worked on a prototype that combines new technologies with insights from a recent ethnographic sprint. The objective of the overall project was to improve the shopping experience for visually impaired people with the […]

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kat-soda
August 20, 2013 0 Comments

Shoppable Media: Content Meets Commerce by Katrina Scott, Reactive

Note: This blog entry is available in English only. The arrival of Shoppable Media in the form of Shoppable Films signals a shift from branded content back to commerce. It is the strongest sign yet that video might be where traditional media and digital media ultimately converge. Branded content has facilitated customer engagement in unprecedented […]

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