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May 17, 2013 Comments Off on Technology + People + Shopping = The Omnichannel Evolution

Technology + People + Shopping = The Omnichannel Evolution by Chris Haines, Fluid

Note: This blog entry is available in English only. The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the […]

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February 28, 2013 Comments Off on Volume 1 of The SoDA Report 2013 Now Available

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]

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February 13, 2013 Comments Off on All Content Is Not Created Equal

All Content Is Not Created Equal by Tony Quin, IQ

Note: This blog entry is available in English only. Attention all you content marketers out there: judgment day is at hand. That’s the day that many brands will wake up soon to discover their content doesn’t attract an audience like they were told it would. Don’t Be Drowned Out It seems that everybody and their […]

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February 8, 2013 Comments Off on Facebook’s Graph Search: The Semantic Web’s First Steps into the Mainstream?

Facebook’s Graph Search: The Semantic Web’s First Steps into the Mainstream? by Nick Iannitti, Fuel Industries

Note: This blog entry is available in English only.   Last month, Facebook Announced a new feature, Graph Search, that allows users to search through their connections in a way that, well, actually makes sense.  Type ‘coworkers who like sushi’, and you’ll know who to ask out for an after-work dragon roll. Type ‘photos before 1990′ […]

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February 7, 2013 Comments Off on When Trust Matters: Be There

When Trust Matters: Be There by Miranda Anderson, Digitaria

Note: This blog entry is available in English only.     In their latest Global CEO Study, IBM found that engaging customers as individuals, rather than broad market segments, is a key factor to future success. As a strategy, that approach makes sense. Engaging with individuals will help brands meet consumer needs, innovate, and bring […]

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Lori Kirkland for website
January 17, 2013 Comments Off on Who are you to your customers?

Who are you to your customers? by Lori Kirkland, Universal Mind

Note: This blog entry is available in English only. How understanding your customer’s goals can increase the chance of hitting your business goals. Do you know how your customers see you? How do they talk about you when other colleagues ask about your business? Surprisingly, many companies do not have an accurate understanding of their […]

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KateThompson_Terralever for website
January 10, 2013 Comments Off on Generating Positive Online Reviews Will Boost Your Reputation

Generating Positive Online Reviews Will Boost Your Reputation by Kate Thompson, Terralever

Note: This blog entry is available in English only.     Overall reputation (online and offline) can influence purchase decisions and ultimately impact your bottom line. When it comes to online reputation management, local businesses do not have much control (if any) over their customers’ reviews. However, you can in fact influence the conversation and […]

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Karina Portuondo for website
December 11, 2012 Comments Off on Douchebaggery in Marketing: How Words Get In the Way of Good Work

Douchebaggery in Marketing: How Words Get In the Way of Good Work by Karina Portuondo, Big Spaceship

Note: This blog entry is available in English only. Hello, America.  A few weeks ago, I was warmly welcomed to speak at two AAF luncheons in the lovely Louisiana towns of Lafayette and New Orleans. I could choose any topic I wanted that relates to marketing. When I sent them a list of options, their good-humored […]

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November 13, 2012 Comments Off on Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]

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Pip Jones for website
October 22, 2012 Comments Off on Business Without Marketing?

Business Without Marketing? by Pip Jones, Deepend

Note: This blog entry is available in English only. Ever since I was a child I’ve hated advertising. It seemed silly to me that they kept telling me about cornflakes, even though I already ate them every day! “They should only be allowed to tell me about new things” I remember saying to my mum […]

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