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SoDA Blog Consumers

Lakai Newman, SoDA
June 6, 2017 0 Comments

Now Live: The SoDA Report, 2017 by Lakai Newman

Global Digital Outlook Study from Forrester and SoDA Finds Digital Differentiation Disappearing and a Widening Gap Between Agency Leaders and Brand Marketers on Innovation Newly released study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment on the horizon for machine-based technologies such as programmatic advertising, AI, chatbots and conversational […]


Joe Johnston
May 13, 2015 2 Comments

Location Based Personalization: Designing for Privacy by Joe Johnston, Universal Mind

Note: This blog entry is available in English only. Smartphone consumers expect personal experiences… they want their needs and desire to be understood without a hassle. They expect content to appear based on where they are and what they’re doing, and they expect those contextual experiences to follow them and offer that just right, “Goldilocks” […]


Jeff Roach
February 2, 2015 0 Comments

5 Reasons Why 2015 Was a Weird Year for Super Bowl Ads by Jeff Roach, Fuel

As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands…2015 shaped up to be an interesting, call it weird, year in […]


ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]


white box
May 14, 2014 0 Comments

What Matters Now: Data Analytics by John Gibs, David Rossitter, Ken Allard, Marissa Gluck, Huge

Note: This blog entry is available in English only. The top trends making Big Data more than just marketing buzzwords. People throw the term “Big Data” around frequently, but few can define it precisely. It typically refers to large-scale customer data sets that grow quickly and need advanced analytics tools to access and parse. Marketers […]


May 1, 2014 0 Comments

Combining technology and ethnography for the visually impaired by Edouard Plante & Cécile Eymard, Nurun

Note: This blog entry is available in English only.   Cécile Eymard from Nurun’s Montreal office also contributed to this article. Nurun worked on a prototype that combines new technologies with insights from a recent ethnographic sprint. The objective of the overall project was to improve the shopping experience for visually impaired people with the […]


January 5, 2014 0 Comments

Spend less time at work by Hugh de Winton, Dare

Note: This blog entry is available in English only. Great work starts with getting to the truth about a situation. The problem is some methods of research only get us so far. Hugh, one of our Senior Planners, investigates… Every now and again I check my bank statements. My eyes are usually fixed on the […]


December 14, 2013 0 Comments

Real Relationships Lead To Valuable Customer Insight by Julia Barrett, EffectiveUI

Note: This blog entry is available in English only. We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give […]


David Crichton Photo
September 25, 2013 0 Comments

Facebook Posts its Status Update on Television by David Crichton, Grip Limited

Note: This blog entry is available in English only. Facebook has recently launched Facebook Home. The elevator pitch is essentially this: people don’t talk to apps, they talk to people, so instead of seeing a screen of apps on your phone, you see all the friends you interact with, instead. At first blush, it seems like […]


May 26, 2013 0 Comments

What’s love got to do with it? by Hugh De Winton, Dare

Note: This blog entry is available in English only. When was the last time you overheard someone talk about the importance of relationships, love and loyalty and then realised they weren’t talking about their private life but about marketing? If I was to hazard a guess I’d say it’s been very recently. Now, I haven’t […]