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December 21, 2014 0 Comments

3 Shining Examples of How Great PR Can Conquer All by Megan Brenig, LaneTerralever

Note: This blog entry is available in English only. Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale […]

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October 8, 2013 0 Comments

5 Reasons Why Research and Development is Essential for Digital Agencies by David Tucker, Universal Mind

Note: This blog entry is available in English only. We often associate Research and Development with product companies or large enterprise organizations. In many situations, organizational word association with Research and Development would lead people to think of groups like Microsoft, Boeing, or Dyson. In most cases, few would associate digital agencies with this type […]

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August 13, 2013 0 Comments

A Guide to Using Technology to Deliver Meaningful Stories & Compelling Brand Experiences by Phenomblue

Note: This blog entry is available in English only. “We are born storytellers and listeners. We like to be entertained, moved and instructed, to connect with something larger than ourselves.” — Big Thinking at the Bottom: Storytelling vs. Storyselling Storytelling is inseparable from the human experience. Stories impart valuable lessons, entertain and delight us, cultivate our […]

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May 26, 2013 0 Comments

What’s love got to do with it? by Hugh De Winton, Dare

Note: This blog entry is available in English only. When was the last time you overheard someone talk about the importance of relationships, love and loyalty and then realised they weren’t talking about their private life but about marketing? If I was to hazard a guess I’d say it’s been very recently. Now, I haven’t […]

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May 2, 2013 0 Comments

When Good Ideas Get Expensive by Miranda Anderson, Digitaria

Note: This blog entry is available in English only. A week or so ago, Crispin Porter + Bogusky’s director of interactive production Tony Tung (@tonyptung) spoke at the Ad Fed Minnesota monthly meeting. Tony’s presentation was geared toward industry professionals, and addressed a lot of the pain points we all experience in the day-to-day attempt […]

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