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Anson
September 16, 2013 Comments Off on HUMANIZE YOUR BRAND: ACT LIKE A PARENT

HUMANIZE YOUR BRAND: ACT LIKE A PARENT by Anson Sowby, Rocket XL

Note: This blog entry is available in English only. With all of the digital tools that are readily available it’s too easy for brands to fall into the habit of continuously asking their customers to do things. Like us. Hurry up and retweet this. Hey you, watch over here! The brands wonder why this doesn’t […]

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tom_mccauley
September 8, 2013 Comments Off on 5 Tips to Find Your Voice in a Content-Noisy World (Exclusive for SoDA)

5 Tips to Find Your Voice in a Content-Noisy World (Exclusive for SoDA) by Tom McCauley, Phenomblue

Note: This blog entry is available in English only. I’m afraid of public singing. Not public speaking, that’s no problem. I could host a talk show if I wanted to (actually, thanks to my job, I do). But if you gave me the option to sing karaoke for my colleagues tomorrow or speak off-the-cuff to […]

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kat-soda
August 20, 2013 Comments Off on Shoppable Media: Content Meets Commerce

Shoppable Media: Content Meets Commerce by Katrina Scott, Reactive

Note: This blog entry is available in English only. The arrival of Shoppable Media in the form of Shoppable Films signals a shift from branded content back to commerce. It is the strongest sign yet that video might be where traditional media and digital media ultimately converge. Branded content has facilitated customer engagement in unprecedented […]

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August 13, 2013 Comments Off on A Guide to Using Technology to Deliver Meaningful Stories & Compelling Brand Experiences

A Guide to Using Technology to Deliver Meaningful Stories & Compelling Brand Experiences by Phenomblue

Note: This blog entry is available in English only. “We are born storytellers and listeners. We like to be entertained, moved and instructed, to connect with something larger than ourselves.” — Big Thinking at the Bottom: Storytelling vs. Storyselling Storytelling is inseparable from the human experience. Stories impart valuable lessons, entertain and delight us, cultivate our […]

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July 29, 2013 Comments Off on The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical (Exclusive for SoDA)

The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical (Exclusive for SoDA) by Victoria Young, Digitaria

Note: This blog entry is available in English only. This article is part of our new series of original thought leadership articles written by SoDA members exclusively for the SoDA blog.   The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical As Affluents become more digital and continue making large luxury purchases over e-Commerce, luxury […]

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May 26, 2013 Comments Off on What’s love got to do with it?

What’s love got to do with it? by Hugh De Winton, Dare

Note: This blog entry is available in English only. When was the last time you overheard someone talk about the importance of relationships, love and loyalty and then realised they weren’t talking about their private life but about marketing? If I was to hazard a guess I’d say it’s been very recently. Now, I haven’t […]

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November 13, 2012 Comments Off on Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]

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Amy Lanigan
October 19, 2012 Comments Off on Six Models for Tackling Channel Conflict

Six Models for Tackling Channel Conflict by Amy Lanigan, Fluid

Note: This blog entry is available in English only. This year omnichannel is omnipresent. Consumers are at the forefront. And retailers are sold on multiple touch points as the pinnacle of user experience. Research via mobile while standing in a store aisle. Share an ecommerce purchase via social. Revel in catalog imagery gone interactive on […]

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October 2, 2012 Comments Off on Should Brands Be Leaders?

Should Brands Be Leaders? by Penny Norman, Dare

Note: This blog entry is available in English only. An interesting thought occurred to me whilst chatting with a friend who had just run a marathon with her husband. He was a seasoned runner having completed an iron man previously and this was her first marathon attempt. After following him for the first 15 miles […]

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August 10, 2012 Comments Off on Digital Trend: The Shift from Verbal to Visual

Digital Trend: The Shift from Verbal to Visual by Amy Lanigan, Fluid

Note: This blog entry is available in English only. Visual has snuck up on verbal and become the new darling of digital. What do I mean? Digital shopping, design and communication are now ruled by vivid imagery that aims to stop consumers in their tracks. This is a window shopping world of show and tell. […]

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