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January 8, 2016 0 Comments

The New Semantics of Visual Language by Jennifer Reid, In the Company of Huskies

Note: This blog entry is available in English only. Some 70% of the global population will own a smartphone by 2020, according to network experts Ericsson predictions from their 2015 Mobility Report. Alongside this increase, we have also seen a rise in visual media as a means of expression, particularly the language of emoji. No […]


David Maren
March 23, 2015 0 Comments

Agency Websites, Cobbler’s Shoes by David Maren, EffectiveUI

A wise man once said, “Agency website redesigns are the cobbler’s shoes.” That wise man is a co-worker, Ryan Casey, whom I believe was referencing John Heywood’s Proverbes Part i. Chapter xi., published in 1546: “But who is wurs shod, than the shoemakers wyfe, With shops full of newe shapen shoes all hir lyfe?” The […]


December 21, 2014 0 Comments

3 Shining Examples of How Great PR Can Conquer All by Megan Brenig, LaneTerralever

Note: This blog entry is available in English only. Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale […]


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October 2, 2014 0 Comments

How To Have Social Media #Smarts by Jessica Box, IE

Note: This blog entry is available in English only. Brand, marketing and PR manager for IE Agency, Jessica Box, shows how brands can translate their social media tactics into business growth. Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing […]


September 5, 2014 0 Comments

The Evolution of 4 Iconic Logo Designs by Benjamin Starr, Column Five

Note: This blog entry is available in English only. (This post originally appeared on Visage.) A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into […]


ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]


Tony Quin NEW headshot
May 22, 2014 0 Comments

The Great Social Media Bait & Switch by Tony Quin, IQ

Note: This blog entry is available in English only. The social media free ride is over. Brands are either hip-deep in social media or in the process of getting there. At the center of it all, of course, has been the astonishing rise of the big social platforms. With millions of users at the ready, […]


Amy Lanigan
January 21, 2014 0 Comments

A Letter to the President of Levi’s by Amy Lanigan, Fluid

Note: This blog entry is available in English only. In September, I saw James Curleigh, the EVP and President of Levi’s speak. He opened with a roaring rendition of Bruce Springsteen’s Born in the USA. The song ended with his back to the crowd, his fist in the air and the attention of the crowd on Bruce’s famous pose. […]


January 5, 2014 0 Comments

Spend less time at work by Hugh de Winton, Dare

Note: This blog entry is available in English only. Great work starts with getting to the truth about a situation. The problem is some methods of research only get us so far. Hugh, one of our Senior Planners, investigates… Every now and again I check my bank statements. My eyes are usually fixed on the […]


December 14, 2013 0 Comments

Real Relationships Lead To Valuable Customer Insight by Julia Barrett, EffectiveUI

Note: This blog entry is available in English only. We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give […]