Note: This blog entry is available in English only. SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s [...]
Note: This blog entry is available in English only. This year omnichannel is omnipresent. Consumers are at the forefront. And retailers are sold on multiple touch points as the pinnacle of user experience. Research via mobile while standing in a store aisle. Share an ecommerce purchase via social. Revel in catalog imagery gone interactive on [...]
Note: This blog entry is available in English only. An interesting thought occurred to me whilst chatting with a friend who had just run a marathon with her husband. He was a seasoned runner having completed an iron man previously and this was her first marathon attempt. After following him for the first 15 miles [...]
Note: This blog entry is available in English only. Visual has snuck up on verbal and become the new darling of digital. What do I mean? Digital shopping, design and communication are now ruled by vivid imagery that aims to stop consumers in their tracks. This is a window shopping world of show and tell. [...]
Note: This blog entry is available in English only. The year is 323 BC. Alexander the Great, ruler of an empire which stretched from Europe to the Himalayas, is dead. His death is sudden and he has no established heir. Enter the Διάδοχοι – the Successors. These men were Alexander’s generals; loyal to him in [...]
Note: This blog entry is available in English only. Social happened fast and its growth occurred organically, fragmented and decentralized. Today there are thousands of social technologies for brands to evaluate and deploy. On a per brand and/or agency basis the supply is greater than the demand, meaning, there are more technologies to leverage than [...]
Note: This blog entry is available in English only. Last week, Facebook announced that brand pages will be switching over to the Timeline layout on March 30. We at Fluid think that corporate pages may actually be better suited to this format than profile pages. For starters, it’s significantly less creepy to find out what [...]
Note: This blog entry is available in English only. Confession … this post was inspired by a morning trip to take my daughter to daycare. We were following a Century Link installation truck. I wouldn’t have given it a second thought, but on the top of the truck, I saw a ladder spray-painted with US [...]
Note: This blog entry is available in English only. As the year comes to a close, SoDA is once again preparing to publish the 2012 edition of The SoDA Report. The publication is the only industry produced outlook not from a single company or agency. It brings a one-of-a-kind global perspective from members about digital [...]
Note: This blog entry is available in English only. The Internet: It’s not just for computers anymore. One of the biggest shifts in the digital landscape has been the consumer shift from the traditional desktop PC, browser-based web to engaging information through applications and devices that can be accessed at their desk, on their couch or [...]
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