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Leslie Bradshaw
February 16, 2015 0 Comments

Advancing Data Literacy by Leslie Bradshaw, Made by Many

Note: This blog entry is available in English only. To deepen the benefits of Big Data, we must put the social sciences and the humanities on equal footing with math and computer science. Outside the typical Big Data tropes—gathering, storing, measuring, parsing, analyzing—I want to argue that contextualizing, storytelling, and visualizing are equally important tools […]

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Side
November 17, 2014 0 Comments

A future when we’re all online by Adam Brodowski, Made by Many

Note: This blog entry is available in English only. Last week Quartz held a conference focusing on the next billion people to connect to the internet as the developing world comes online quicker and quicker. The conference brought in speakers from all different fields and backgrounds. Google talked about Project: Loon, an architect specializing in […]

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ChrisBuettner_Final for blog post
May 27, 2014 6 Comments

Subscribe to The SoDA Report by Chris Buettner, SoDA

                The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]

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May 14, 2014 0 Comments

What Matters Now: Data Analytics by John Gibs, David Rossitter, Ken Allard, Marissa Gluck, Huge

Note: This blog entry is available in English only. The top trends making Big Data more than just marketing buzzwords. People throw the term “Big Data” around frequently, but few can define it precisely. It typically refers to large-scale customer data sets that grow quickly and need advanced analytics tools to access and parse. Marketers […]

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chris
December 4, 2013 0 Comments

What the Beauty Industry Can Teach Ecommerce Brands About Personalization by Chris Haines, Fluid

Note: This blog entry is available in English only. “Everything has beauty, but not everyone sees it.”  – Confucius As a man, beauty has always been something of a mystery to me.  I’m not talking about physical beauty, or even beauty as a concept. I mean Beauty with a capital B, as in the retail […]

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October 19, 2013 0 Comments

Metadata, PRISM and You by Leala Abbott & Jon Gibs, Huge

Note: This blog entry is available in English only. In the wake of disclosures about the N.S.A.’s PRISM program, the media and the world are learning something that information architects and data-driven marketers have known for a while: Metadata and analytics matter. While President Obama was quick to point out that the government hasn’t been […]

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Marcus Castenfors
August 27, 2013 0 Comments

No, There’s Not an App for That! by Marcus Castenfors, SapientNitro

Note: This blog entry is available in English only. Imagine yourself travelling to the airport. You are running behind schedule. As you launch yourself out the door, you fumble with your smartphone to open the app showing the subway schedule. In the subway, as you gulp your latte, you open the airport train app to […]

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August 23, 2013 0 Comments

The Emergence of the DarkNet and What It Means for Marketers by Andrew Delamarter & Leala Abbott, HUGE

Note: This blog entry is available in English only. The conventional wisdom for several years now has told us that privacy is dead. The benefits of online sharing outstrip the drawbacks of lost privacy, and Millennials, a digital-first and -only cohort, are willing to bare all (sometimes literally) to the world. The reality is more complicated. […]

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Tony-Quin-NEW-headshot-for-survey
July 17, 2013 0 Comments

Innovation and Data – The Marketer’s Dilemma by Tony Quin, IQ

Note: This blog entry is available in English only. If there’s one thing that brands and marketers seem to agree on, it’s the importance of innovation. It’s one of those wonderfully squishy concepts that people bandy about, assuming that everyone else understands what they are talking about. But what is innovation, really — and how […]

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Stephanie S
July 3, 2013 0 Comments

Digital Noise or Data Heaven? by Stephanie Shkolnik, Digitaria

Note: This blog entry is available in English only. Some call it social media noise. I call it data heaven. The information across digital — content, experiences, campaigns — have enabled marketers to access what the public is thinking, feeling and saying at any given moment. Social monitoring provides insight into data across multiple channels and […]

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