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Lori Kirkland for website
January 17, 2013 0 Comments

Who are you to your customers? by Lori Kirkland, Universal Mind

Note: This blog entry is available in English only. How understanding your customer’s goals can increase the chance of hitting your business goals. Do you know how your customers see you? How do they talk about you when other colleagues ask about your business? Surprisingly, many companies do not have an accurate understanding of their […]

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KateThompson_Terralever for website
January 10, 2013 0 Comments

Generating Positive Online Reviews Will Boost Your Reputation by Kate Thompson, Terralever

Note: This blog entry is available in English only.     Overall reputation (online and offline) can influence purchase decisions and ultimately impact your bottom line. When it comes to online reputation management, local businesses do not have much control (if any) over their customers’ reviews. However, you can in fact influence the conversation and […]

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Karina Portuondo for website
December 11, 2012 0 Comments

Douchebaggery in Marketing: How Words Get In the Way of Good Work by Karina Portuondo, Big Spaceship

Note: This blog entry is available in English only. Hello, America.  A few weeks ago, I was warmly welcomed to speak at two AAF luncheons in the lovely Louisiana towns of Lafayette and New Orleans. I could choose any topic I wanted that relates to marketing. When I sent them a list of options, their good-humored […]

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November 13, 2012 0 Comments

Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released by Chris Buettner, SoDA

Note: This blog entry is available in English only.                   SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s […]

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Pip Jones for website
October 22, 2012 0 Comments

Business Without Marketing? by Pip Jones, Deepend

Note: This blog entry is available in English only. Ever since I was a child I’ve hated advertising. It seemed silly to me that they kept telling me about cornflakes, even though I already ate them every day! “They should only be allowed to tell me about new things” I remember saying to my mum […]

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October 2, 2012 0 Comments

Should Brands Be Leaders? by Penny Norman, Dare

Note: This blog entry is available in English only. An interesting thought occurred to me whilst chatting with a friend who had just run a marathon with her husband. He was a seasoned runner having completed an iron man previously and this was her first marathon attempt. After following him for the first 15 miles […]

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Mark Pollard, Big Spaceship for website
September 11, 2012 0 Comments

5 Ideas Trapping the Advertising Industry Right Now by Mark Pollard, Big Spaceship

Note: This blog entry is available in English only. Image by Antony Theobald (licensed under CC) Recently, I was playing Frisbee with my six-year-old at Coney Island Beach when eight-year-old Frankie joined in. I asked Frankie where his black eye came from. “This kid was cursin’ at me at school so I popped him in […]

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