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Daniel H, Mirum
April 24, 2015 Comments Off on Giving gifts to consumers: A blessing or a curse?

Giving gifts to consumers: A blessing or a curse? by Daniel Hagmeijer, Mirum

Note: This blog entry is available in English only. “What’s in it for me?” drives marketing – and life – decisions   What’s in it for me (WIIFM)? That question drives almost every decision we make; it is the most fundamental principle of human motivation. The moment we open our eyes in the morning, our […]

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Jeff Roach
February 2, 2015 Comments Off on 5 Reasons Why 2015 Was a Weird Year for Super Bowl Ads

5 Reasons Why 2015 Was a Weird Year for Super Bowl Ads by Jeff Roach, Fuel

As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands…2015 shaped up to be an interesting, call it weird, year in […]

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MB1
December 21, 2014 Comments Off on 3 Shining Examples of How Great PR Can Conquer All

3 Shining Examples of How Great PR Can Conquer All by Megan Brenig, LaneTerralever

Note: This blog entry is available in English only. Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale […]

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Tony-Quin-NEW-headshot-for-survey
July 17, 2013 Comments Off on Innovation and Data – The Marketer’s Dilemma

Innovation and Data – The Marketer’s Dilemma by Tony Quin, IQ

Note: This blog entry is available in English only. If there’s one thing that brands and marketers seem to agree on, it’s the importance of innovation. It’s one of those wonderfully squishy concepts that people bandy about, assuming that everyone else understands what they are talking about. But what is innovation, really — and how […]

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Chris Pruitt
June 21, 2013 Comments Off on SEO is not an add-on product

SEO is not an add-on product by Chris Pruitt, Terralever

Note: This blog entry is available in English only. SEO stands for Search Engine Optimization. I say this because I get asked often. SEO is used as a verb, a noun and even an adjective. But it’s not an add-on product. A shopping cart is an add-on. An email newsletter that automates your client communications […]

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Tony-Quin-NEW-headshot-for-survey
May 26, 2013 Comments Off on What Do We Say When ‘Digital’ Has Lost All Meaning?

What Do We Say When ‘Digital’ Has Lost All Meaning? by Tony Quin, IQ

Note: This blog entry is available in English only. I am the CEO of a digital agency. I also chair the board of an association of digital agencies. My problem is I don’t know how to tell people what I do. It’s not that I don’t know what I do. I just don’t know how […]

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PaulColombo
March 6, 2013 Comments Off on Social Platform Security Tips: Don’t be the next Jeep or Burger King

Social Platform Security Tips: Don’t be the next Jeep or Burger King by Paul Colombo, Deep Focus

Note: This blog entry is available in English only.   If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect […]

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ChrisBuettner_Final for blog post
February 28, 2013 Comments Off on Volume 1 of The SoDA Report 2013 Now Available

Volume 1 of The SoDA Report 2013 Now Available by Chris Buettner, SoDA

Note: This blog entry is available in English only.   The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads.  This edition explores the topic of Perceptions and features various point […]

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Michael Lynch
February 26, 2013 Comments Off on Is Hiring A Celebrity As Your Creative Director Worth It?

Is Hiring A Celebrity As Your Creative Director Worth It? by Michael Lynch, Rocket XL

Note: This blog entry is available in English only. A couple of weeks ago, Ad Age posted an article discussing the trend of “hiring” a celebrity as part of your creative team (article here).  For example, as opposed to signing Marc Jacobs on as a spokesperson, Diet Coke has upped the ante by hiring him […]

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Tony Quin NEW headshot for survey
February 13, 2013 Comments Off on All Content Is Not Created Equal

All Content Is Not Created Equal by Tony Quin, IQ

Note: This blog entry is available in English only. Attention all you content marketers out there: judgment day is at hand. That’s the day that many brands will wake up soon to discover their content doesn’t attract an audience like they were told it would. Don’t Be Drowned Out It seems that everybody and their […]

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