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SoDA Blog Leadership Ideas and Opinions

Chris Dauer
June 6, 2016 Comments Off on The planning and development of the 2nd Annual SoDA Academy is well underway!

The planning and development of the 2nd Annual SoDA Academy is well underway! by SoDA Communications

The planning and development of the 2nd Annual SoDA Academy—the transformative and immersive, invitation-only learning conference for director-level members of the digital agency community—is well underway. A year ago, The SoDA Academy was created in response to member feedback decrying the paucity of professional education opportunities for digital leaders. When the Academy launched, we stressed that it would […]

Lakai Newman, SoDA
June 5, 2016 1 Comments

Now Live: The SoDA Report 2016, Vol. 1 by Lakai Newman

We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]

Lakai Newman, SoDA
May 23, 2016 1 Comments

Now Available: The SoDA Report On.. The State of Agency Project Management by Lakai Newman

On behalf of SoDA and Workfront, we’re proud to share a complimentary copy of The SoDA Report On… Agency Project Management with you. This edition of The SoDA Report On… explores project management challenges and successes that agencies are facing and how best practices can help with margin predictions, managing client expectations, nurturing the agency’s creative team, […]

Nat Headshot_high res for blog post
May 5, 2016 Comments Off on SoDA Presence at Cannes Lions 2016

SoDA Presence at Cannes Lions 2016 by Natalie Smith, SoDA

With a little under two months to go, we’re excited to once again be gearing up for Cannes Lions! Below is a brief description of our annual SoDA Digerati Mixer & Young Lions Party that will take place during the festival. There will be more details to come regarding other SoDA initiatives and activities occurring […]

BLITZ_Horz_RGB for website
April 1, 2016 Comments Off on The Growing Bond Between Product Management and Successful SaaS Companies

The Growing Bond Between Product Management and Successful SaaS Companies by Nicolas Costa, Koombea

Note: This blog entry is available in English only.   SaaS is quickly becoming the new tech giant, and it is only getting bigger. Here is a snapshot of the industry growth. In 2010, sales in the –software as a service — business hit the high mark of $10 billion in revenue. 2013 saw that […]

March 30, 2016 Comments Off on Another Week in Austin Comes to a Close

Another Week in Austin Comes to a Close by Natalie Smith

SoDA & Deltek Session – Balancing Profitability vs. Creativity Kicking off our time in Austin, we held a SoDA Session in partnership with Deltek, which brought together a line-up of industry leaders who came together to debate what it takes to thrive in a creative environment without crippling your margins.  Our line-up of speakers, including […]

Anton (from LI)
March 8, 2016 Comments Off on Using Digital for Disruptive Innovation.

Using Digital for Disruptive Innovation. by Anton Moulder, Urbian

Note: This blog entry is available in English only.   Up until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of the pack and retaining market share has meant keeping a close eye on your competitors. How many times have we received […]

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February 24, 2016 Comments Off on Forget Predictions

Forget Predictions by Stephen Beck, Engine Digital

Note: This blog entry is available in English only.   Forget predictions – 2016 is all about value creation through elevated customer experience. The start of a new year is upon us – when we begin to lay out a game plan to help achieve our business goals and objectives for the next 12 months. […]

VictorPineiro
February 22, 2016 Comments Off on Five Social Trends Marketers Won’t Be Able to Ignore in 2016

Five Social Trends Marketers Won’t Be Able to Ignore in 2016 by Victor Pineiro, Big Spaceship

Note: This blog entry is available in English only.   Marketers Must Adapt or Die As Social Continues to Evolve  With the year coming to an end, headlines like “The War on Advertising” and “The Perfect Storm” are becoming more common as marketers are getting the year-end jitters, asking “What’s next?” and “Where is there […]

Lakai Newman, SoDA
February 18, 2016 Comments Off on 2016 SoDA Digital Outlook Survey

2016 SoDA Digital Outlook Survey by Lakai Newman

SoDA has launched its annual Digital Outlook Survey — which gauges perspectives on the future of marketing and digital experiences, as well as projections for 2016-2017. For the first time ever, we have teamed with Forrester Research to delve into the issues, challenges, insights and perspectives of marketing leaders and industry insiders across the globe. We have no doubt this […]