SoDA Blog Leadership Ideas and Opinions

Jen Kung
January 19, 2016 0 Comments

Why ‘Fake Social’ Has Real Implications for Your Brand by Jennifer Kung, Big Spaceship

Note: This blog entry is available in English only. What does it mean to be “Internet-y?” This series explores internet subcultures and micro-trends, explaining their underlying meanings for both brands as well as our culture at large.   From avocados to Donald Trump, parody accounts have been cultivating micro-communities across the social media landscape since the early years of […]

January 15, 2016 0 Comments

Coworking + Prototyping: The Iteration Essentials by Dominic Wong, Invoke

Note: This blog entry is available in English only. What’s iterative design? “Iterative design” is a term that’s thrown around a lot. Though many designers treat it like the hot new thing, it’s actually a methodology that has been used by other disciplines (such as industrial design) for a long time. To understand what iterative […]

January 8, 2016 0 Comments

The New Semantics of Visual Language by Jennifer Reid, In the Company of Huskies

Note: This blog entry is available in English only. Some 70% of the global population will own a smartphone by 2020, according to network experts Ericsson predictions from their 2015 Mobility Report. Alongside this increase, we have also seen a rise in visual media as a means of expression, particularly the language of emoji. No […]

Nat Headshot_high res for blog post
January 4, 2016 1 Comments

SoDA Adds New Members by Natalie Smith, SoDA

We are thrilled to welcome several new members into SoDA from the membership ballot held in November which was recently ratified by the Board. The addition of these companies — with locations in Ireland, Germany, the UK, the Netherlands, Spain, Australia, Costa Rica, Japan, the US and Canada — further strengthens SoDA’s global footprint. We’re […]

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Lakai Newman
December 22, 2015 0 Comments

Now Available: The SoDA Report, Vol. 2 by Lakai Newman

The second edition of The SoDA Report 2015, our biannual publication, is now available in its responsive design format and for complimentary download via SlideShare. The SoDA Report features meticulously-curated editorial sections including Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that […]

Duncan Blair
December 17, 2015 0 Comments

Your App Is Not Your Business by Duncan Blair, Invoke

Note: This blog entry is available in English only.   “My business is an app that does something.” No, it isn’t. Your business is not an app, anymore than it is a telephone call, an email, a retail store, a person interrupting you as you stroll through the mall, or an SMS. Your business is […]

Nat Headshot_high res for blog post
October 26, 2015 0 Comments

Newest Member Class Added to SoDA’s Membership by Natalie Smith, SoDA

We’re thrilled to announce that the following seven companies have successfully become SoDA’s newest members! Flock; Mexico City Leviathan; Chicago Metajive; Carlsbad (CA) Ready Set Rocket; New York Rockpool; New York, Bristol, London Voltage; Louisville (CO) We Are Royale; Los Angeles, Seattle SoDA’s total membership is now up to an impressive roster of 100 companies […]


Lakai Newman
September 28, 2015 0 Comments

New SoDA Study Reveals Workflow Challenges and Opportunities by Lakai Newman

New SoDA Study Reveals Workflow Challenges and Opportunities Abound Within Today’s Agencies SoDA: The Digital Society, in partnership with Deltek, has released The SoDA Report On… The State of Agency Workflow Management. The SoDA Report On… is a white-paper series spun from the larger bi-annual trend publication, The SoDA Report, used by today’s top agencies […]

AriWeissman-01 (1)
September 10, 2015 0 Comments

Information Architecture: What Clients Need to Know by Ari Weissman, EffectiveUI

Note: This blog entry is available in English only. WHAT IS IA?   Information Architecture (IA) refers to the structure and organization of content. When done well, it makes sites and apps easy to use and content easy to find. When ignored, it makes even the prettiest sites a quagmire, reducing user engagement, conversion and […]

Huge Sophie Kleber
September 3, 2015 0 Comments

The Sweet Spot. by Sophie Kleber & Till Grusche, Huge

Note: This blog entry is available in English only. At its core, borderlines separate one thing from another. They are the discernible applications of the human idea of order, giving us a means of understanding our surroundings. We draw lines on maps to define nations; we split up target audiences; we retrospectively identify transition […]