Global Digital Outlook Study from Forrester and SoDA Finds Digital Differentiation Disappearing and a Widening Gap Between Agency Leaders and Brand Marketers on Innovation Newly released study shows growth in digital spending, marketers’ plans for in-sourcing digital capabilities and significant investment on the horizon for machine-based technologies such as programmatic advertising, AI, chatbots and conversational […]
We’re thrilled to welcome three new members into the SoDA community: Doberman, Collectively and Traction. Doberman – Stockholm (Sweden), New York Collectively – San Francisco, Los Angeles, New York Traction – San Francisco As is always the case, each of these new members has made a personal commitment to be actively engaged in SoDA and they’ve successfully navigated what continues to be […]
SoDA – The Digital Society is pleased to announce that the Board of Directors has appointed Pauline Ploquin as Chair of the Board, effective immediately. Ms. Ploquin is Chief Relationship Officer at Salt Lake City-based creative agency, Struck – one of the original founding member agencies of SoDA. She’s been active in the organization since […]
We are extremely happy to report that The SoDA Report On… The New Normal is now live (www.sodareporton.com)! This report is the third in a series of white papers we’ll be releasing under The SoDA Report On… moniker in order to conduct deep dives on a number of issues impacting the companies and people who are creating the future […]
We’re so excited to keep growing the SoDA Academy; giving our past attendees and new attending delegates so much to look forward to. Last week, we announced the 2016 SoDA Academy’s detailed Schedule. You can view that here. Spaces are filling up for each of the ten tracks and now is the time to secure your spot. If you haven’t prequalified yet, we’d suggest […]
The lead faculty for the 2016 SoDA Academy have been finalized, with new track leaders for Design & Design Thinking, Business Development, Technology, Product Development, Small Agency Leadership and Operations rounding out our stellar roster. In the next few weeks, guest speakers and other featured contributors will be announced, so stay tuned! Rounding out the […]
The development of the SoDA Academy faculty is continuing apace, with new faces coming on board, joining some returning track leaders from 2015’s strong inaugural effort. We’re excited to say that our lead faculty roster is nearly complete! We’ve continued to collaborate with and recruit agency leaders possessing the depth and breadth of experience—along […]
We are thrilled to welcome several new members into SoDA from the first 2 membership ballots of 2016! They hail from Belgium, France, the US and the UK.
The planning and development of the 2nd Annual SoDA Academy—the transformative and immersive, invitation-only learning conference for director-level members of the digital agency community—is well underway. A year ago, The SoDA Academy was created in response to member feedback decrying the paucity of professional education opportunities for digital leaders. When the Academy launched, we stressed that it would […]
We are extremely happy to report that Volume 1 of 2016’s The SoDA Report is now live (www.sodareport.com)! For this edition, we’re proud to have partnered with Forrester Research to highlight industry trends in our annual Digital Outlook Study. In addition to a solid research section, The SoDA Report includes 15 exclusive opinion piece articles by the industry’s most senior executives, […]
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