Note: This blog entry is available in English only. Some marketers are finally embracing a “mobile-first” ethos as they hurry to catch up with consumers. But with consumer behaviors and technologies evolving so quickly, it can be difficult to determine what mobile even means, much less how to make the most of it. Luckily, there are […]
Note: This blog entry is available in English only. Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale […]
Note: This blog entry is available in English only. SoDA’s annual Digital Outlook Survey for 2015-2016 is now available! This short survey should take only a few moments of your time and will gauge your perspective on the future of marketing and digital experiences, as well as your projections for 2015-2016. In return for your participation, you’ll receive […]
Note: This blog entry is available in English only. Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof […]
Note: This blog entry is available in English only. It’s been said, “insanity is doing the same thing over and over again and expecting different results.” While every organization (and its shareholders) clearly expect different year-over-year results – increased brand awareness, revenue, and performance, many are […]
Note: This blog entry is available in English only. The Monolithic App Things like the hamburger nav and off canvas navigation have become the staple of most mobile experiences -it’s become a problem though. We’ve taken advantage of these features to cram in more stuff and have overloaded experiences beyond what they should be. Mobile apps aren’t meant […]
Note: This blog entry is available in English only. We are happy to be welcoming 6 new members into SoDA as a result of the most recent membership ballot! With 13 offices in the US, Japan, Canada, the UK, Singapore and Colombia, we know that each of these new members are excited at the opportunity […]
Note: This blog entry is available in English only. Last week Quartz held a conference focusing on the next billion people to connect to the internet as the developing world comes online quicker and quicker. The conference brought in speakers from all different fields and backgrounds. Google talked about Project: Loon, an architect specializing in […]
Note: This blog entry is available in English only. The second edition of The SoDA Report 2014, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major […]
Note: This blog entry is available in English only. Digital and entertainment executives endured notorious Los Angeles traffic to join the latest SoDA Session: “What’s Next at the Intersection of Digital & Entertainment.” The Session featured four future-gazing presentations that explored new technologies, forms of storytelling and forms of engagement that aim to revolutionize the […]
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