Note: This blog entry is available in English only. Language controls the way we think; everyone knows that. There are Polynesian tribes who don’t have warfare because their language has no words for ‘war’ – they just live in a 24/7 luau love-fest. According to a Winter Olympics announcer, the people of Togo have no […]
Note: This blog entry is available in English only. “I hate the idea of trends. I hate imitation; I have reverence for individuality.” -Clint Eastwood, Wild Open Spaces: Why We Love Westerns “Trends lists” are interesting animals. They are trotted out in all industries, targeted at different types of people – all with good intentions to […]
Note: This blog entry is available in English only. I taught some teens about content marketing last week. In return, they showed me the future. My wife’s teaching advertising to her eighth grade classes, and she asked me how she could describe content marketing to them. Realizing that it would take more than five minutes, […]
Note: This blog entry is available in English only. Friday January 31st is the last chance to enter The Webby Awards, a SoDA partner and one of the leading international award competitions honoring excellence on the Internet. The Webby Awards recognizes outstanding digital work across all platforms: Websites, Online Film & Video, Interactive Advertising & […]
Note: This blog entry is available in English only. In September, I saw James Curleigh, the EVP and President of Levi’s speak. He opened with a roaring rendition of Bruce Springsteen’s Born in the USA. The song ended with his back to the crowd, his fist in the air and the attention of the crowd on Bruce’s famous pose. […]
Note: This blog entry is available in English only. Great work starts with getting to the truth about a situation. The problem is some methods of research only get us so far. Hugh, one of our Senior Planners, investigates… Every now and again I check my bank statements. My eyes are usually fixed on the […]
Thanks to the collective efforts of our members, partners, directors, advisors and operations team members around the world, SoDA has been fortunate to have an incredibly successful and rewarding 2013! Out of a field of 300+ candidates, eighteen new companies were added to our impressive roster of members making SoDA’s presence felt on six continents. […]
Hailed by The New York Times as “the Internet’s highest honor,” SoDA Partner, The Webby Awards, recognizes outstanding digital work across: Websites, Online Film & Video, Interactive Advertising & Media, Social, and Mobile & Apps. As the Internet evolves, so does The Webbys, and this year they have introduced a suite of new categories including Productivity in Mobile […]
Note: This blog entry is available in English only. We’ve all been there: you’re at a party, speaking to someone new. You ask their name, maybe what they do for work. They mumble a response, hesitate to make eye contact, constantly scanning the room for someone more important to speak to. Once found, they give […]
The SoDA Report, our biannual trends publication, has become one of the most viewed digital trend publications in the world – with our ’13 editions surpassing 250,000 views/downloads. The first ’14 edition is coming soon! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the […]
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