SocietyOfDigitalAgencies

SoDA Blog Leadership Ideas and Opinions

MB1
December 21, 2014 0 Comments

3 Shining Examples of How Great PR Can Conquer All by Megan Brenig, LaneTerralever

Note: This blog entry is available in English only. Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale […]

LakaiNewman
December 17, 2014 0 Comments

2015 Digital Outlook Survey by Lakai Newman, SoDA

Note: This blog entry is available in English only. SoDA’s annual Digital Outlook Survey for 2015-2016 is now available! This short survey should take only a few moments of your time and will gauge your perspective on the future of marketing and digital experiences, as well as your projections for 2015-2016. In return for your participation, you’ll receive […]

AriWeissman-01
December 15, 2014 0 Comments

Defining The MVP: What Clients Need To Know by Ari Weissman, EffectiveUI

Note: This blog entry is available in English only. Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof […]

ED-Headshot-StephenBeck
December 4, 2014 0 Comments

Why Brands Should Consider Innovation Across the Organization. by Stephen Beck, Engine Digital

Note: This blog entry is available in English only.                   It’s been said, “insanity is doing the same thing over and over again and expecting different results.” While every organization (and its shareholders) clearly expect different year-over-year results – increased brand awareness, revenue, and performance, many are […]

Joe_Johnston-XL
November 24, 2014 0 Comments

App Unbundling: Simplifying Apps by Breaking Out Their Experiences by SoDA Communications

Note: This blog entry is available in English only. The Monolithic App   Things like the hamburger nav and off canvas navigation have become the staple of most mobile experiences -it’s become a problem though. We’ve taken advantage of these features to cram in more stuff and have overloaded experiences beyond what they should be. Mobile apps aren’t meant […]

Nat Headshot_high res for blog post
November 18, 2014 0 Comments

SoDA’s Newest Member Class Announced by Natalie Smith, SoDA

Note: This blog entry is available in English only. We are happy to be welcoming 6 new members into SoDA as a result of the most recent membership ballot! With 13 offices in the US, Japan, Canada, the UK, Singapore and Colombia, we know that each of these new members are excited at the opportunity […]

Side
November 17, 2014 0 Comments

A future when we’re all online by Adam Brodowski, Made by Many

Note: This blog entry is available in English only. Last week Quartz held a conference focusing on the next billion people to connect to the internet as the developing world comes online quicker and quicker. The conference brought in speakers from all different fields and backgrounds. Google talked about Project: Loon, an architect specializing in […]

LakaiNewman
November 11, 2014 0 Comments

Volume 2 of The SoDA Report Now Available by Lakai Newman, SoDA

Note: This blog entry is available in English only.                     The second edition of The SoDA Report 2014, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major […]

LakaiNewman
October 10, 2014 0 Comments

SoDA Session Los Angeles Recap by Lakai Newman, SoDA

Note: This blog entry is available in English only. Digital and entertainment executives endured notorious Los Angeles traffic to join the latest SoDA Session: “What’s Next at the Intersection of Digital & Entertainment.” The Session featured four future-gazing presentations that explored new technologies, forms of storytelling and forms of engagement that aim to revolutionize the […]

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October 2, 2014 0 Comments

How To Have Social Media #Smarts by Jessica Box, IE

Note: This blog entry is available in English only. Brand, marketing and PR manager for IE Agency, Jessica Box, shows how brands can translate their social media tactics into business growth. Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing […]