SocietyOfDigitalAgencies

SoDA Blog Leadership Ideas and Opinions

Nat Headshot_high res for blog post
May 19, 2015 0 Comments

Watch The 19th Annual Webby Awards Now by Natalie Smith, SoDA

See the best of the Internet’s biggest night—watch The 19th Annual Webby Awards now. The show, hosted by Hannibal Buress is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member […]

Joe Johnston
May 13, 2015 2 Comments

Location Based Personalization: Designing for Privacy by Joe Johnston, Universal Mind

Note: This blog entry is available in English only. Smartphone consumers expect personal experiences… they want their needs and desire to be understood without a hassle. They expect content to appear based on where they are and what they’re doing, and they expect those contextual experiences to follow them and offer that just right, “Goldilocks” […]

Nat Headshot_high res for blog post
May 9, 2015 0 Comments

The SoDA Academy Learning Conference Coming in October by Natalie Smith, SoDA

We are thrilled to announce The SoDA Academy, a transformative two-day, invitation-only learning conference for director-level members of the digital agency community. LEARN MORE One of the founding tenets and key differentiators of SoDA is transparency and radical collaboration across our network of members around the globe. It’s this unique sense of community that makes our […]

LakaiNewman
May 5, 2015 0 Comments

The SoDA Report 2015, Volume 1 – Just Released by Lakai Newman, SoDA

Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]

Daniel H, Mirum
April 24, 2015 0 Comments

Giving gifts to consumers: A blessing or a curse? by Daniel Hagmeijer, Mirum

Note: This blog entry is available in English only. “What’s in it for me?” drives marketing – and life – decisions   What’s in it for me (WIIFM)? That question drives almost every decision we make; it is the most fundamental principle of human motivation. The moment we open our eyes in the morning, our […]

Sandy_Greene blog
April 22, 2015 0 Comments

Sketch Early, Sketch Often, Sketch Quickly, Sketch the Experience by Sandy Greene, Intuitive Company

Note: This blog entry is available in English only. Bill Moggridge, cofounder of IDEO, once said: “The only way to experience an experience is to experience it.” Cavemen who lived 40,000 years ago were able to figure out that one of the best ways to communicate their experience was through drawings. Early civilizations recorded history […]

David Maren
March 23, 2015 0 Comments

Agency Websites, Cobbler’s Shoes by David Maren, EffectiveUI

A wise man once said, “Agency website redesigns are the cobbler’s shoes.” That wise man is a co-worker, Ryan Casey, whom I believe was referencing John Heywood’s Proverbes Part i. Chapter xi., published in 1546: “But who is wurs shod, than the shoemakers wyfe, With shops full of newe shapen shoes all hir lyfe?” The […]

SoDA Returns from another Successful Week in Austin by Natalie Smith

SoDA Member Dinner To kick off the week’s festivities, SoDA once again gathered its members, who were in town from all over the world, for a special dinner and party at the SoDA House. This year, attendees were treated to a graffiti-inspired theme with the help of SpraTX and delicious local fare from Frank. Jeff […]

Leslie Bradshaw
February 16, 2015 0 Comments

Advancing Data Literacy by Leslie Bradshaw, Made by Many

Note: This blog entry is available in English only. To deepen the benefits of Big Data, we must put the social sciences and the humanities on equal footing with math and computer science. Outside the typical Big Data tropes—gathering, storing, measuring, parsing, analyzing—I want to argue that contextualizing, storytelling, and visualizing are equally important tools […]

Behind the Scenes with Google: Redesigning for Mobile Optimization by Chris Feltham, Jason Mayes and Cesar Rodriguez , Google

Note: This blog entry is available in English only. After two and a half years uploading hundreds of educational resources and thousands of creative examples, we recognized the need to redesign the Rich Media Gallery, a website for the ad industry that inspires creative innovation and helps agencies produce engaging digital ads. In the process, […]