SoDA Blog Leadership Ideas and Opinions

October 10, 2014 0 Comments

SoDA Session Los Angeles Recap by Lakai Newman, SoDA

Note: This blog entry is available in English only. Digital and entertainment executives endured notorious Los Angeles traffic to join the latest SoDA Session: “What’s Next at the Intersection of Digital & Entertainment.” The Session featured four future-gazing presentations that explored new technologies, forms of storytelling and forms of engagement that aim to revolutionize the […]

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October 2, 2014 0 Comments

How To Have Social Media #Smarts by Jessica Box, IE

Note: This blog entry is available in English only. Brand, marketing and PR manager for IE Agency, Jessica Box, shows how brands can translate their social media tactics into business growth. Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing […]

September 9, 2014 0 Comments

Unconditional Project-Rearing by Brett Thompson, Reactive

Note: This blog entry is available in English only. This year I became a parent for the first time, learning very quickly some of those lessons life waits until now to share. Any parent knows these lessons – namely: The true meaning of spare time. The importance of routine. The value of un-broken sleep. Like […]

September 5, 2014 0 Comments

The Evolution of 4 Iconic Logo Designs by Benjamin Starr, Column Five

Note: This blog entry is available in English only. (This post originally appeared on Visage.) A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into […]

Kate Collinson, IE FOR SITE
August 25, 2014 0 Comments

Convenience for Conversion: How delivery options are becoming a consumer expectation by Kate Collinson, IE Agency

Providing consumers with multiple options for delivery is a growing standard embraced by leading global retailers, but few Australian retailers are following suit.   When world-class retailer Amazon, this week partners with Doddle, a niche start-up that facilitates product collection and delivery at railway stations across the UK, we might now safely assume that we’re […]

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August 14, 2014 0 Comments

SoDA GMM 2014 (Barcelona) by Natalie Smith, SoDA


SoDA Session Barcelona: “Global Perspectives on What’s Next” by Lakai Newman, SoDA

                                                                  Barcelona locals and SoDA members from around the world converged at the esteemed Mobile World Centre to kick off the Global Member […]

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July 2, 2014 1 Comments

SoDA Wins the Spotlight at Cannes by Tony Quin, IQ

Kudos to everyone who helped make SoDA’s presence at Cannes this year a terrific success. This is SoDA’s fourth year at the Festival and I am excited to say that SoDA is really starting to become well known amongst the world’s marketing glitterati. With our global focus, Cannes has always seemed like the perfect event […]

June 19, 2014 0 Comments

SoDA Session Cannes: From Advertising to Product Creation by Lakai Newman, SoDA

Top digital agency minds came together to discuss innovation today at a SoDA Session hosted by Microsoft at the Cannes Advertising Festival. Tony Quin, Founder and Board Chair of SoDA, kicked off the Session which focused on how agencies are tackling digital product and service innovation along with their more routine advertising and marketing duties. […]

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June 13, 2014 0 Comments

New Members in 2014 by Natalie Smith, SoDA

We are proud and excited to once again announce the newest additions to SoDA. We have welcomed the 9 companies below to join our already existing roster of accomplished and diverse members. They were carefully selected and reviewed by current members, SoDA’s board of directors and our regional committees and comprise a very small percentage […]

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