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SoDA Blog Leadership Ideas and Opinions

Vivi Chau1
April 13, 2016 0 Comments

How to optimise your organistional skills. by Vivi Chau, August

Note: This blog entry is available in English only.   When you’re calm, assured and on top of your responsibilities, you often feel on top of the world. That’s because with less stress, you achieve more. Less time spent on analysing and prioritising tasks means more time spent getting them done. There’s a kind of […]

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April 1, 2016 0 Comments

The Growing Bond Between Product Management and Successful SaaS Companies by Nicolas Costa, Koombea

Note: This blog entry is available in English only.   SaaS is quickly becoming the new tech giant, and it is only getting bigger. Here is a snapshot of the industry growth. In 2010, sales in the –software as a service — business hit the high mark of $10 billion in revenue. 2013 saw that […]

March 30, 2016 0 Comments

Another Week in Austin Comes to a Close by Natalie Smith

SoDA & Deltek Session – Balancing Profitability vs. Creativity Kicking off our time in Austin, we held a SoDA Session in partnership with Deltek, which brought together a line-up of industry leaders who came together to debate what it takes to thrive in a creative environment without crippling your margins.  Our line-up of speakers, including […]

Anton (from LI)
March 8, 2016 0 Comments

Using Digital for Disruptive Innovation. by Anton Moulder, Urbian

Note: This blog entry is available in English only.   Up until now it has been a daunting task to constantly be ahead of the game. For the last few years, staying ahead of the pack and retaining market share has meant keeping a close eye on your competitors. How many times have we received […]

ED-Headshot-StephenBeck gif
February 24, 2016 0 Comments

Forget Predictions by Stephen Beck, Engine Digital

Note: This blog entry is available in English only.   Forget predictions – 2016 is all about value creation through elevated customer experience. The start of a new year is upon us – when we begin to lay out a game plan to help achieve our business goals and objectives for the next 12 months. […]

VictorPineiro
February 22, 2016 0 Comments

Five Social Trends Marketers Won’t Be Able to Ignore in 2016 by Victor Pineiro, Big Spaceship

Note: This blog entry is available in English only.   Marketers Must Adapt or Die As Social Continues to Evolve  With the year coming to an end, headlines like “The War on Advertising” and “The Perfect Storm” are becoming more common as marketers are getting the year-end jitters, asking “What’s next?” and “Where is there […]

Lakai Newman, SoDA
February 18, 2016 0 Comments

2016 SoDA Digital Outlook Survey by Lakai Newman

SoDA has launched its annual Digital Outlook Survey — which gauges perspectives on the future of marketing and digital experiences, as well as projections for 2016-2017. For the first time ever, we have teamed with Forrester Research to delve into the issues, challenges, insights and perspectives of marketing leaders and industry insiders across the globe. We have no doubt this […]

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February 16, 2016 0 Comments

Choosing a 3rd Party Service without Losing Your Shirt by George Eid, AREA 17

Note: This blog entry is available in English only.   Segment enables you to collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing. As digital product engineers, there are a few over-riding principles that govern our work. As an agency, one of the most critical […]

Nat Headshot_high res for blog post
February 15, 2016 0 Comments

SoDA at SXSWi 2016 by Natalie Smith, SoDA

With less than a month to go until we descend upon Austin, TX for SXSW Interactive we wanted to provide the details for the various events we’ll be hosting throughout the week! Thursday, March 10th: SoDA Session Austin: The Balancing Act: Creativity vs. Profitability On the eve of SXSWi 2016 (Thursday, March 10th), SoDA – […]

Jen Kung
January 19, 2016 0 Comments

Why ‘Fake Social’ Has Real Implications for Your Brand by Jennifer Kung, Big Spaceship

Note: This blog entry is available in English only. What does it mean to be “Internet-y?” This series explores internet subcultures and micro-trends, explaining their underlying meanings for both brands as well as our culture at large.   From avocados to Donald Trump, parody accounts have been cultivating micro-communities across the social media landscape since the early years of […]