The first edition of The SoDA Report 2014, our biannual trends publication, has been released! In this volume, we explore the concept of value. We place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, […]
Note: This blog entry is available in English only. We are all aware of our interactions with devices, whether our phones, computers, cars or TVs. We build a relationship of reliance and expectation with each piece of technology and look to it to respond to us in kind, yielding convenience and knowledge right at our […]
SoDA’s presence at SXSW Interactive went off without a hitch for the sixth year in a row! We welcomed over 700 members and industry leaders to our events over the course of SXSW Interactive. Stemming from last year’s success, we once again kicked off SXSW […]
Note: This blog entry is available in English only. Language controls the way we think; everyone knows that. There are Polynesian tribes who don’t have warfare because their language has no words for ‘war’ – they just live in a 24/7 luau love-fest. According to a Winter Olympics announcer, the people of Togo have no […]
Note: This blog entry is available in English only. “I hate the idea of trends. I hate imitation; I have reverence for individuality.” -Clint Eastwood, Wild Open Spaces: Why We Love Westerns “Trends lists” are interesting animals. They are trotted out in all industries, targeted at different types of people – all with good intentions to […]
Note: This blog entry is available in English only. I taught some teens about content marketing last week. In return, they showed me the future. My wife’s teaching advertising to her eighth grade classes, and she asked me how she could describe content marketing to them. Realizing that it would take more than five minutes, […]
Note: This blog entry is available in English only. Friday January 31st is the last chance to enter The Webby Awards, a SoDA partner and one of the leading international award competitions honoring excellence on the Internet. The Webby Awards recognizes outstanding digital work across all platforms: Websites, Online Film & Video, Interactive Advertising & […]
Note: This blog entry is available in English only. In September, I saw James Curleigh, the EVP and President of Levi’s speak. He opened with a roaring rendition of Bruce Springsteen’s Born in the USA. The song ended with his back to the crowd, his fist in the air and the attention of the crowd on Bruce’s famous pose. […]
Note: This blog entry is available in English only. Great work starts with getting to the truth about a situation. The problem is some methods of research only get us so far. Hugh, one of our Senior Planners, investigates… Every now and again I check my bank statements. My eyes are usually fixed on the […]
Thanks to the collective efforts of our members, partners, directors, advisors and operations team members around the world, SoDA has been fortunate to have an incredibly successful and rewarding 2013! Out of a field of 300+ candidates, eighteen new companies were added to our impressive roster of members making SoDA’s presence felt on six continents. […]
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