SoDA Blog Leadership Ideas and Opinions

Tony Quin NEW headshot
August 25, 2015 0 Comments

HAL in your pocket – Artificial Intelligence is here by Tony Quin, IQ

Note: This blog entry is available in English only. One of the most important things brands expect from their agencies, according to a recent survey in the SoDA Report, are insights on what’s coming next. No sooner do we get comfortable than technology has a nasty habit of changing things up. At the SoDA annual […]

Emily Pic[2]
August 11, 2015 0 Comments

What Mad Men Can Teach Us About Marketing to Women by Emily Garvey, Rokkan

Note: This blog entry is available in English only. As the Mad Men dust finally settles, so do the industry’s self-congratulations on just how far the advertising world has come for women. Interviews with top female ad execs were abound the past few weeks – a collective rejoice that (spoiler alert!) ladies can now be […]

Donald Chesnut_600x#F68E24B
August 3, 2015 1 Comments

Storyscaping Through Storymaking by Donald Chesnut, SapientNitro

Note: This blog entry is available in English only. How the maker movement is changing advertising and marketing What is the maker movement, and what relevance does it have on the advertising and marketing industry? Some have called the movement a “bottom-up approach to transforming the manufacturing industry,” but the creative trends embodied in the […]

July 24, 2015 0 Comments

The Rise of Micro-Content by Jackson Murphy & Nick Kewin, Pound & Grain

Note: This blog entry is available in English only. Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.   Social media has changed us. It’s changed the way we learn and, to a large extent, it’s changed the way we think. It should come as no surprise then, that social media […]

Lakai Newman
July 1, 2015 0 Comments

SoDA: Cannes Lions 2015 by Lakai Newman

Note: This blog entry is available in English only. SoDA is fresh off the heels of our most active and successful presence at the Cannes Lions festival to date. Our presence this year included content sessions at Microsoft Beach, a standing-room-only session in the Palais, member-only networking events, the taping of a video vignette series […]

Lakai Newman
June 11, 2015 0 Comments

SoDA: All Things Cannes 2015 by Lakai Newman

Note: This blog entry is available in English only. For everyone who will be attending Cannes Lions, which is just around the corner, we want to give you a brief rundown of some exciting SoDA events that will be taking place. MONDAY, JUNE 22 09:00 – 10:00 | Microsoft Beach Club SoDA Session Cannes: Things […]

Nat Headshot_high res for blog post
May 19, 2015 0 Comments

Watch The 19th Annual Webby Awards Now by Natalie Smith, SoDA

See the best of the Internet’s biggest night—watch The 19th Annual Webby Awards now. The show, hosted by Hannibal Buress is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member […]

Joe Johnston
May 13, 2015 2 Comments

Location Based Personalization: Designing for Privacy by Joe Johnston, Universal Mind

Note: This blog entry is available in English only. Smartphone consumers expect personal experiences… they want their needs and desire to be understood without a hassle. They expect content to appear based on where they are and what they’re doing, and they expect those contextual experiences to follow them and offer that just right, “Goldilocks” […]

Nat Headshot_high res for blog post
May 9, 2015 0 Comments

The SoDA Academy Learning Conference Coming in October by Natalie Smith, SoDA

We are thrilled to announce The SoDA Academy, a transformative two-day, invitation-only learning conference for director-level members of the digital agency community. LEARN MORE One of the founding tenets and key differentiators of SoDA is transparency and radical collaboration across our network of members around the globe. It’s this unique sense of community that makes our […]

Lakai Newman
May 5, 2015 0 Comments

The SoDA Report 2015, Volume 1 – Just Released by Lakai Newman, SoDA

Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]