Barcelona is home to the Mobile World Centre which prides itself on offering an open platform and exhibition showroom where guests are able to understand and experience the ways in which mobile technology is enhancing their lives. This impressive venue will also host our upcoming SoDA Session. SoDA Session: “Global Perspectives on What’s Next” Innovators from Spain, […]
Kudos to everyone who helped make SoDA’s presence at Cannes this year a terrific success. This is SoDA’s fourth year at the Festival and I am excited to say that SoDA is really starting to become well known amongst the world’s marketing glitterati. With our global focus, Cannes has always seemed like the perfect event […]
Top digital agency minds came together to discuss innovation today at a SoDA Session hosted by Microsoft at the Cannes Advertising Festival. Tony Quin, Founder and Board Chair of SoDA, kicked off the Session which focused on how agencies are tackling digital product and service innovation along with their more routine advertising and marketing duties. […]
We are proud and excited to once again announce the newest additions to SoDA. We have welcomed the 9 companies below to join our already existing roster of accomplished and diverse members. They were carefully selected and reviewed by current members, SoDA’s board of directors and our regional committees and comprise a very small percentage […]
With so many digital conferences vying for attention, it’s hard to pick and choose the best to visit, so we’re lucky that after last years success in London, Generate Conference is coming to New York for the first time courtesy of net magazine and Creative Bloq. Intended for intermediate to senior-level experts in Design, UX […]
The first edition of The SoDA Report 2014, our biannual trends publication, has been released – in SlideShare and in the app store! To become a subscriber of The SoDA Report please email SoDA and you will have priority access to the release of upcoming editions, as […]
Note: This blog entry is available in English only. The social media free ride is over. Brands are either hip-deep in social media or in the process of getting there. At the center of it all, of course, has been the astonishing rise of the big social platforms. With millions of users at the ready, […]
With Cannes Lions Festival just a few weeks away, we’d like to share a brief rundown of some exciting events that SoDA has in store! Monday, June 16th 17:00 — 20:00 | SoDA Flat SoDA Member Meet-Up *This event is exclusively for SoDA Members* Each year, […]
Note: This blog entry is available in English only. Solomon, King of the early Federation of Israel in 950 bce made the proclamation that there was nothing new under the sun: what has been, will be again. While some may see this statement as a rather skeptical view of the world of innovation and progress, I […]
Note: This blog entry is available in English only. The top trends making Big Data more than just marketing buzzwords. People throw the term “Big Data” around frequently, but few can define it precisely. It typically refers to large-scale customer data sets that grow quickly and need advanced analytics tools to access and parse. Marketers […]
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