Note: This blog entry is available in English only. The 2013 Tony Award nominees were announced today and it got me thinking about how much technology, people and shopping have evolved over the last 17 years. If Broadway theatre, technology and shopping seem like wildly unrelated topics, allow me to explain. Back in 1996, I was the [...]
Note: This blog entry is available in English only. A week or so ago, Crispin Porter + Bogusky’s director of interactive production Tony Tung (@tonyptung) spoke at the Ad Fed Minnesota monthly meeting. Tony’s presentation was geared toward industry professionals, and addressed a lot of the pain points we all experience in the day-to-day attempt [...]
Note: This blog entry is available in English only. Outside the agency environment, I was introduced to Agile development: an iterative approach to development that sees a project evolve as it’s built. But typically within the agency world, a small core team finalizes each project concept before production starts. This can lead to a one-dimensional [...]
Note: This blog entry is available in English only. SheSays, a long-time SoDA partner and friend, is an award-winning organization running free mentorship and events to women in the creative and marketing businesses. Recently they launched a open-source tool (widget) for individuals and organizations to find great women in their fields. The widget supports several [...]
Note: This blog entry is available in English only. The French saying, ‘beau geste’ or beautiful gesture, is used to describe an action that is noble but may result in unintended consequences. This term could aptly describe a few of the user interfaces we encounter day to day. These interfaces may look beautiful, but in [...]
In an effort to mitigate the crippling effect that patent litigation has had on the industry, SoDA – the leading voice of the digital agency and production company community – has partnered with IPISC to offer intellectual property (IP) coverage tailored specifically to its member companies. The insurance is written through IPISC, the pioneer and [...]
Note: This blog entry is available in English only. A wonderful slice of opinion by Whitney Johnson about the way constraints can lead, or better yet force, one to create their most innovative work. I recently applied for AWARD school where being assigned a black pen, a piece of paper and a brief was [...]
Note: This blog entry is available in English only. If you believe its hacked Twitter account, Jeep was sold to Cadillac today. Yesterday it was Burger King’s Twitter account that was compromised. This rash of hacks is a wake up call for marketers, brands and social platforms alike. Security is an often overlooked aspect [...]
Note: This blog entry is available in English only. The first 2013 edition of The SoDA Report, SoDA’s biannual trend publication, which showcases content from some of the most influential thinkers in the digital marketing world, has been released for downloading on iPads. This edition explores the topic of Perceptions and features various point [...]
Note: This blog entry is available in English only. A couple of weeks ago, Ad Age posted an article discussing the trend of “hiring” a celebrity as part of your creative team (article here). For example, as opposed to signing Marc Jacobs on as a spokesperson, Diet Coke has upped the ante by hiring him [...]
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