Note: This blog entry is available in English only. To deepen the benefits of Big Data, we must put the social sciences and the humanities on equal footing with math and computer science. Outside the typical Big Data tropes—gathering, storing, measuring, parsing, analyzing—I want to argue that contextualizing, storytelling, and visualizing are equally important tools […]
Note: This blog entry is available in English only. After two and a half years uploading hundreds of educational resources and thousands of creative examples, we recognized the need to redesign the Rich Media Gallery, a website for the ad industry that inspires creative innovation and helps agencies produce engaging digital ads. In the process, […]
We’re very excited to release the results of SoDA’s most recent membership ballots and announce that the following ten companies have joined our roster! Instrument; Portland, OR inTacto; Buenos Aires (HQ), Madrid, Mexico City, Miami Invoke; Vancouver Koombea; Miami (HQ), Barranquilla, Colombia Local Projects; New York Method; New York (HQ), San Francisco, London Neo: San […]
As the Big Game landed Sunday and we finally had a chance to see all the ads, we discovered just how strange this year is for Super Bowl advertising. From spots aired in only one city, to a crowdsourced ad featuring 37 brands, to a slew of tech brands…2015 shaped up to be an interesting, call it weird, year in […]
Note: This blog entry is available in English only. Some marketers are finally embracing a “mobile-first” ethos as they hurry to catch up with consumers. But with consumer behaviors and technologies evolving so quickly, it can be difficult to determine what mobile even means, much less how to make the most of it. Luckily, there are […]
Note: This blog entry is available in English only. Recovering after a media or brand crisis can be a make it or break it moment. Some businesses handle crisis well, some take precautions and learn from previous mistakes, and some will freeze and fail. Recovery potential and duration vary based on several different factors: the scale […]
Note: This blog entry is available in English only. SoDA’s annual Digital Outlook Survey for 2015-2016 is now available! This short survey should take only a few moments of your time and will gauge your perspective on the future of marketing and digital experiences, as well as your projections for 2015-2016. In return for your participation, you’ll receive […]
Note: This blog entry is available in English only. Let’s talk about MVPs. No, we’re not talking about the most valuable player. In design, when we talk about the MVP we mean the “Minimum Viable Product.” The MVP is the smallest, fastest, easiest way to create your desired product in order to create a proof […]
Note: This blog entry is available in English only. It’s been said, “insanity is doing the same thing over and over again and expecting different results.” While every organization (and its shareholders) clearly expect different year-over-year results – increased brand awareness, revenue, and performance, many are […]
Note: This blog entry is available in English only. The Monolithic App Things like the hamburger nav and off canvas navigation have become the staple of most mobile experiences -it’s become a problem though. We’ve taken advantage of these features to cram in more stuff and have overloaded experiences beyond what they should be. Mobile apps aren’t meant […]
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