SoDA Blog Leadership Ideas and Opinions

July 24, 2015 0 Comments

The Rise of Micro-Content by Jackson Murphy & Nick Kewin, Pound & Grain

Note: This blog entry is available in English only. Pound & Grain’s Jackson Murphy and Nick Kewin break down the media sub-genre’s potential.   Social media has changed us. It’s changed the way we learn and, to a large extent, it’s changed the way we think. It should come as no surprise then, that social media […]

Lakai Newman
July 1, 2015 0 Comments

SoDA: Cannes Lions 2015 by Lakai Newman

Note: This blog entry is available in English only. SoDA is fresh off the heels of our most active and successful presence at the Cannes Lions festival to date. Our presence this year included content sessions at Microsoft Beach, a standing-room-only session in the Palais, member-only networking events, the taping of a video vignette series […]

Lakai Newman
June 11, 2015 0 Comments

SoDA: All Things Cannes 2015 by Lakai Newman

Note: This blog entry is available in English only. For everyone who will be attending Cannes Lions, which is just around the corner, we want to give you a brief rundown of some exciting SoDA events that will be taking place. MONDAY, JUNE 22 09:00 – 10:00 | Microsoft Beach Club SoDA Session Cannes: Things […]

Nat Headshot_high res for blog post
May 19, 2015 0 Comments

Watch The 19th Annual Webby Awards Now by Natalie Smith, SoDA

See the best of the Internet’s biggest night—watch The 19th Annual Webby Awards now. The show, hosted by Hannibal Buress is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member […]

Joe Johnston
May 13, 2015 2 Comments

Location Based Personalization: Designing for Privacy by Joe Johnston, Universal Mind

Note: This blog entry is available in English only. Smartphone consumers expect personal experiences… they want their needs and desire to be understood without a hassle. They expect content to appear based on where they are and what they’re doing, and they expect those contextual experiences to follow them and offer that just right, “Goldilocks” […]

Nat Headshot_high res for blog post
May 9, 2015 0 Comments

The SoDA Academy Learning Conference Coming in October by Natalie Smith, SoDA

We are thrilled to announce The SoDA Academy, a transformative two-day, invitation-only learning conference for director-level members of the digital agency community. LEARN MORE One of the founding tenets and key differentiators of SoDA is transparency and radical collaboration across our network of members around the globe. It’s this unique sense of community that makes our […]

Lakai Newman
May 5, 2015 0 Comments

The SoDA Report 2015, Volume 1 – Just Released by Lakai Newman, SoDA

Note: This blog entry is available in English only. The first edition of The SoDA Report 2015, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. The Report features compelling research insights from our annual Digital Outlook Study and meticulously-curated editorial sections including Advocacy, Industry Insider, Modern Marketer, Talent and Tech Talk. You’ll […]

Daniel H, Mirum
April 24, 2015 0 Comments

Giving gifts to consumers: A blessing or a curse? by Daniel Hagmeijer, Mirum

Note: This blog entry is available in English only. “What’s in it for me?” drives marketing – and life – decisions   What’s in it for me (WIIFM)? That question drives almost every decision we make; it is the most fundamental principle of human motivation. The moment we open our eyes in the morning, our […]

Sandy_Greene blog
April 22, 2015 0 Comments

Sketch Early, Sketch Often, Sketch Quickly, Sketch the Experience by Sandy Greene, Intuitive Company

Note: This blog entry is available in English only. Bill Moggridge, cofounder of IDEO, once said: “The only way to experience an experience is to experience it.” Cavemen who lived 40,000 years ago were able to figure out that one of the best ways to communicate their experience was through drawings. Early civilizations recorded history […]

David Maren
March 23, 2015 0 Comments

Agency Websites, Cobbler’s Shoes by David Maren, EffectiveUI

A wise man once said, “Agency website redesigns are the cobbler’s shoes.” That wise man is a co-worker, Ryan Casey, whom I believe was referencing John Heywood’s Proverbes Part i. Chapter xi., published in 1546: “But who is wurs shod, than the shoemakers wyfe, With shops full of newe shapen shoes all hir lyfe?” The […]