SoDA Blog Leadership Ideas and Opinions

Nat Headshot_high res for blog post
November 18, 2014 0 Comments

SoDA’s Newest Member Class Announced by Natalie Smith, SoDA

Note: This blog entry is available in English only. We are happy to be welcoming 6 new members into SoDA as a result of the most recent membership ballot! With 13 offices in the US, Japan, Canada, the UK, Singapore and Colombia, we know that each of these new members are excited at the opportunity […]

November 17, 2014 0 Comments

A future when we’re all online by Adam Brodowski, Made by Many

Note: This blog entry is available in English only. Last week Quartz held a conference focusing on the next billion people to connect to the internet as the developing world comes online quicker and quicker. The conference brought in speakers from all different fields and backgrounds. Google talked about Project: Loon, an architect specializing in […]

November 11, 2014 0 Comments

Volume 2 of The SoDA Report Now Available by Lakai Newman, SoDA

Note: This blog entry is available in English only.                     The second edition of The SoDA Report 2014, our biannual publication, is now available in a responsive design format and for complimentary download via SlideShare. Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major […]

October 10, 2014 0 Comments

SoDA Session Los Angeles Recap by Lakai Newman, SoDA

Note: This blog entry is available in English only. Digital and entertainment executives endured notorious Los Angeles traffic to join the latest SoDA Session: “What’s Next at the Intersection of Digital & Entertainment.” The Session featured four future-gazing presentations that explored new technologies, forms of storytelling and forms of engagement that aim to revolutionize the […]

unnamed (2)
October 2, 2014 0 Comments

How To Have Social Media #Smarts by Jessica Box, IE

Note: This blog entry is available in English only. Brand, marketing and PR manager for IE Agency, Jessica Box, shows how brands can translate their social media tactics into business growth. Does your brand have its advocates dispersed strategically across the social stratosphere? Are you creating content in a meaningful way? Are you actually seeing […]

September 9, 2014 0 Comments

Unconditional Project-Rearing by Brett Thompson, Reactive

Note: This blog entry is available in English only. This year I became a parent for the first time, learning very quickly some of those lessons life waits until now to share. Any parent knows these lessons – namely: The true meaning of spare time. The importance of routine. The value of un-broken sleep. Like […]

September 5, 2014 0 Comments

The Evolution of 4 Iconic Logo Designs by Benjamin Starr, Column Five

Note: This blog entry is available in English only. (This post originally appeared on Visage.) A strong visual language is the best way to establish brand recognition among your audience, and your logo is the foundation of that visual identity. A well-designed logo complements a brand, oftentimes taking on a life of its own and effectively settling into […]

Kate Collinson, IE FOR SITE
August 25, 2014 0 Comments

Convenience for Conversion: How delivery options are becoming a consumer expectation by Kate Collinson, IE Agency

Providing consumers with multiple options for delivery is a growing standard embraced by leading global retailers, but few Australian retailers are following suit.   When world-class retailer Amazon, this week partners with Doddle, a niche start-up that facilitates product collection and delivery at railway stations across the UK, we might now safely assume that we’re […]

Nat Headshot_high res for blog post
August 14, 2014 0 Comments

SoDA GMM 2014 (Barcelona) by Natalie Smith, SoDA


SoDA Session Barcelona: “Global Perspectives on What’s Next” by Lakai Newman, SoDA

                                                                  Barcelona locals and SoDA members from around the world converged at the esteemed Mobile World Centre to kick off the Global Member […]