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Lead Faculty Complete for 2016 Academy

by SoDA Communications / August 9, 2016

The lead faculty for the 2016 SoDA Academy have been finalized, with new track leaders for Design & Design Thinking, Business Development, Technology, Product Development, Small Agency Leadership and Operations rounding out our stellar roster.

In the next few weeks, guest speakers and other featured contributors will be announced, so stay tuned!

Rounding out the 2016 Academy leadership:

Joining Canvas’ John Kaminsky leading the Small Agency Leadership track will be Bill Fritsch. Bill currently serves on the Board of Digital Kitchen as Vice Chairman. In this role he works with partner companies in the KYU Collective (IDEO, Sid Lee, S/Y Partners, InfraRed).

Until recently Bill was CEO of DK. As CEO, Bill led DK and its Seattle, Los Angeles, and Chicago offices into the new era of brand-as-defined-by-consumer-experiences. Bill joined DK in 2012, bringing 35 years of experience building creative business enterprises along with deep knowledge about brand, marketing and corporate strategy with him, to help the company meet the future in a way that capitalizes on the exciting creative heritage and provides growth and opportunity during this sea-change in the communication industry.

The Design & Design Thinking track will be led by Cedric Devitt of Big Spaceship and Brett Waskelewicz from Wondersauce.

Cedric serves as the Chief Creative Officer at Big Spaceship, where he’s charged with growing and overseeing the creative output of the agency’s work across all clients in Brooklyn and Seoul. Before joining Big Spaceship, Devitt served as Chief Creative Officer of MRY. During his tenure the agency was named OMMA Social Media Agency of the Year and Mashable Digital Innovator of the Year. Prior to MRY he was recruited to help start LBi in the US in 2010 with the merger of Special Ops Media and Icon Nicholson. Over the next 4 years, the New York agency became the most awarded agency in the LBi Network. Previous stints include almost a decade leading the creative vision at TribalDDB and Grey Worldwide.

Brett is Partner and Executive Creative Director at Wondersauce. Brett specializes in art direction and design across multiple mediums and platforms including print, web, and motion. Prior to joining Wondersauce in 2013, he was Creative Director at Code and Theory  and Senior Designer at Domani Studios.

Joining Gartner’s Tom Beck leading the Operations track will be Nancy Daum, COO/CFO Perira & O’Dell.  At P&O, Nancy is responsible for scaling and growing companies through strategic management of operations, finance, IT, HR and project management for year over year revenue generation, realization and profit generation. Experience in advertising and marketing, social media, ecommerce, web-content businesses, gaming, publishing, interactive games and toys, retail, direct marketers, global investments and entities, start-ups, venture backed, private equity, private to public offering experience, raising equity and debt, restructures, mergers and acquisitions, strategic planning, from both the operational and financial sides of the business.

Working with founders, entrepreneurs, senior management, governmental agencies, investors, board of directors, board committees, outside service providers, audits by big 4 accounting firms, banks, and other agencies.

James O’Reilly, Chief Technology Officer, MCD Partners will join Steve Glauberman of Perficient in leading the Technology track.  James is creative thinker who enjoys generating alternative ideas to solve not just complex but even ordinary problems.  He’s designed, developed and/or managed interactive products for companies including Fuse, HBO, NBA, Aon, Sesame Street, Capitol One, Discover, Samsung, Diet Coke, Hewlett Packard, Motorola, Fortune Magazine, The New York Times, Hanes, Avon, Ralph Lauren, Estée Lauder, Tag Heuer, Baume & Mercier, Chase, Uncle Ben’s, AT&T and Reuters.

James’ specialties include Front-end: HTML5, CSS3, SASS, ES6, JavaScript, Underscore.js;  Backend: Node.js, Express, MongoDB, Socket.io, Redis;  SPA: Backbone.js, AngularJS, ReactJS;  and tools including Grunt, Gulp, Bower,  & Webpack.

Jessica Pezzullo, Strategic Consultant and founder of Pezzullo & Partners will join Made by Many’s Leslie Bradshaw’s in leading the Business Development track.

Jessica was formerly CMO of Huge and Senior Partner/Digital & Global Practice Lead at SelectResources. For Jessica, helping clients and agencies solve their business and marketing problems is a passion, and Jessica has focused on driving results and enhancing marketing quality and value through resource portfolio strategies, organizational optimization, diagnosis and articulation of desired marketing output, global marketing solutions and resource deployment. And early participant in digital and technology, she focuses a good portion of her time helping companies and agencies leverage these more ably.

Jessica serves Fortune 50-500 clients across multiple sectors. Among her favorite tasks is helping to articulate and refine brand and business strategy and positioning, as well as diagnosing and solving corporate client and agency organizational design and capabilities challenges.

Joining Andrew Howlett of Rain on the Product Development track will be Matthew Johnson, Partner, VP Products & Services of GoKart Labs.  Matthew describes himself as a “Creative Realist” with the unique ability to see the bigger picture behind new ventures and the importance of designing not only incredible products and experiences, but more importantly sustainable business models. A chronic inventor, serial entrepreneur, and dedicated leader focused on creating/cultivating a culture of digital innovators.

Matthew’s specialties include Strategic Leadership, Innovation Strategy, New Product Development, Web/Mobile Application Strategy, Design Strategy & Experience Architecture, Human/User Centric Design, Business Model Definition, Insight and Analytics, and writing songs you can’t get out of your head.

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