SoDA at SXSWi 2016
by Natalie Smith, SoDA / February 15, 2016
With less than a month to go until we descend upon Austin, TX for SXSW Interactive we wanted to provide the details for the various events we’ll be hosting throughout the week!
Thursday, March 10th: SoDA Session Austin: The Balancing Act: Creativity vs. Profitability
On the eve of SXSWi 2016 (Thursday, March 10th), SoDA – The Digital Society and Deltek will tackle a topic that is top of mind for digital agency leaders around the globe. To secure a spot at the top of the agency value chain, agencies need more than technical and creative expertise. They need brilliant creative minds who understand every aspect of their client – from product research and development, to marketing, sales and customer service. While the demand from clients for rapid-fire innovation and even greater levels of creativity has never been stronger, agencies are also facing an environment of compounding complexity for digital projects and pressure on budgets. In this SoDA Session, a line-up of industry leaders including SoDA members Huge and SapientNitro, will debate what it takes to thrive in this environment, driving greater levels of creativity without crippling margins. It doesn’t have to be a zero sum game. Creativity and profitability are possible. Our line-up of speakers (and attendees) will not only discuss current industry challenges, but also how a forward-thinking cross-section of shops are reporting increased revenues and profits by working in new, innovative and more efficient ways.
Where: Max’s Wine Dive | Grand Reserve Room | 207 San Jacinto Blvd., Austin TX
When: Thursday, March 10th, 4:00pm to 7:00pm (CT)
Saturday, March 12th: SoDA Sessions at Ballet Austin
On Saturday, March 12th, SoDA will be headquartered at the beautiful Austin Ballet complex (just a short walk from the Convention Center) and will have content running all day. Come by for a beer and a chance to hear from SoDA members and other industry thought leaders from around the globe.
*The specific line up of sessions will be released as confirmed.
Where: Ballet Austin| 501 W. 3rd St., Austin TX
When: Saturday, March 12th, 10:00am to 5:00pm (CT)
Monday, March 14th: SoDA Happy Hour at Dogwood Austin
Join SoDA Dogwood Austin’s outside patio to meet with SoDA Members and other digital marketing movers and shakers from around the globe. Reserve your spot at this exclusive networking event with drinks courtesy of our event co-host Unanet, MediaMonks, Perficient Digital and Dutch Digital Agencies (DDA).
Where: Dogwood Austin| 715 W. 6th St., Austin TX
When: Monday, March 14th, 5:00pm to 8:00pm (CT)