Volume 2 of The SoDA Report Now Available
by Lakai Newman, SoDA / November 11, 2014
Note: This blog entry is available in English only.
Research and findings in Volume 1 revealed several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. In this edition, we continue to explore some of those same findings, offering very different perspectives and lines of reasoning in an effort to challenge our own assumptions and improve our analysis of important industry issues.
The meticulously-curated editorial sections within the Report include Industry Insider, Modern Marketer and Tech Talk. You’ll also find an exemplary collection of projects from SoDA members and partners that feature work with world-renowned brands such as Coca-Cola, Nike, Google, Pepsi, and YouTube in addition to immersive digital experiences for museums and academic institutions.
Next year, in addition to the biannual editions, we’ll be publishing a series of smaller SoDA Reports on a variety of topics throughout the year. To become a subscriber of The SoDA Report, please email SoDA and we’ll make sure you have priority access to the release of upcoming editions, as well as complimentary access to the new series of smaller reports that will be released under The SoDA Report brand.
Finally, a special thank you to SoDA members Vasava and Rain. Vasava is responsible for designing The SoDA Report cover – creating a beautiful visual metaphor which was recently showcased on Behance’s Illustration Served blog, to show that there is always more than one path to create value for consumers, clients and society as a whole. Rain has expertly developed the responsive version of The SoDA Report with a variety of solutions from the Adobe Creative Cloud.
We hope you enjoy this latest edition of The SoDA Report and share it with your colleagues.