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SoDA’s Presence at SXSW 2014 a Success

by Natalie Smith, SoDA / March 28, 2014

From DJ Booth for website











SoDA’s presence at SXSW Interactive went off without a hitch for the sixth year in a row! We welcomed over 700 members and industry leaders to our events over the course of SXSW Interactive. Stemming from last year’s success, we once again kicked off SXSW with the support of Microsoft as our Host Partner, with a candid and participative event. This year’s SoDA Session at Microsoft’s beautiful SXSW Studio focused on the types of experiences, platforms and forms of engagement needed to drive our industry forward.

SoDA members, Wesley ter Haar (Co-Founder, MediaMonks), Patricia Korth-McDonnell (Managing Director, Huge), Andrew O’Dell (CEO and Co-Founder, Pereira & O’Dell), and Gaston Legorburu (Executive Director / Global Chief Creative Officer, SapientNitro) were featured speakers who engaged the packed audience with their knowledge and industry experience.

Next on our roster, was our annual members-only dinner. This year the theme was a Tex-Mex Fiesta. Despite the weather, we had an amazing turnout and full house! While taking a break from the photo area, members dined on exquisite fare from Iron Cactus (an Austin institution) while sipping frozen margaritas. SoDA members from all over the globe in town for SXSW made the trip to the hills above Austin for another spectacular evening at “The SoDA House.” We also held an intimate meet-up with the women of SoDA (and their friends) at Huge’s SXSW HQ on Sunday. We are very grateful to Huge for volunteering their space as well as to Nancy Daum (Pereira & O’Dell), Pauline Ploquin (Struck) and Keren Nimmo (EffectiveUI) for helping to spearhead this event!

Rounding out the week, our Happy Hour at the Dogwood Austin was once again sold out and allowed attendees to network, have a cocktail, and enjoy the collaborative atmosphere of SoDA and SXSW. This year, attendees were treated to live music by a fantastic singer / songwriter.

Click here to see more pictures from the event! 

SoDA would like to recognize the support of the following Happy Hour Event Co-hosts: Adobe, Enlighten, Econsultancy, and Ethology.  We’d also like to thank our organizational sponsor Microsoft for hosting our SoDA Session at their SXSW HQ.  A big thank you to Huge for their support and resources with our Women in Digital Meet-Up.

 And finally, we would also like to thank the following organizational sponsors, Adobe Systems Inc. and Microsoft, for their overall support of all of our events at SXSW 2014 and throughout the year.




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