SoDA Orchestrates Largest Presence to Date at Cannes Lions!
by Lior Vexler, SoDA / May 29, 2013
Note: This blog entry is available in English only.
With 11,000 delegates from 94 countries, the Cannes Lions International Festival of Creativity is one of the most important events of the year for digital marketing leaders around the globe. Cannes Lions has been inspiring creativity for 60 years. It is known as the world’s greatest celebration of creativity in communications. From June 16th to 22nd, the creative industry comes together to learn from the best and celebrate the work changing the communications landscape. SoDA is planning its third and largest presence to date in Cannes – make sure to check out our events below.
SoDA Digerati Fête and Young Lions Party, June 18th 9:30pm onward
On the eve before Cyber Wednesday, 1,500 SoDA leaders, luminaries from top digital agencies, elite production companies, client-side digital marketers and Young Lions delegates will converge at the Bâoli Beach Club for a night of networking, drinks, amazing views of the beach and dancing. Attendance by Invitation Only.
“SoDA Presents” Forum entitled “Welcome to the Connected Age” (Creativity in Mobile Track), June 18th 2-3pm, Palais des Festivals, Audi A
A time in which consumers are always mobile and constantly bombarded by a cacophony of marketing messages, most of which lack the creative insight to inspire action or participation. It is also a time in which traditional “impressions” – particularly in a mobile context – don’t mean squat. People are seeking valuable experiences, or more specifically, useful and emotive interactions around their interests and personal passions. See full details here. European and North American SoDA member companies (Media Monks, Made by Many, Grow and Nurun) will engage in a highly interactive debate on best practices and emerging trends in the mobile space, as well as innovative advertising, mobile products and services creating a stronger relationship between brands and consumers. All official Cannes Delegates are encouraged to attend.
SoDA and the Young Lions Academies, June 17-21
SoDA is proud to have a number of member companies and partners presenting and engaging in dialogue with the various Young Lions Academies. Participating member and partners include: Adobe, Huge, Mint Digital, Organic, Perfect Fools, Phenomblue and Undertone.
A special thank you to our sponsors for making SoDA’s presence at the 2013 Cannes Lions possible!
For press inquiries or additional information on any of SoDA’s activities at the 2013 Cannes Lions, please contact us at firstname.lastname@example.org.