Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released - SoDA - The Digital Society


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Volume 2 of SoDA’s Biannual Outlook on Digital Marketing Released

by Chris Buettner, SoDA / November 13, 2012

Note: This blog entry is available in English only.










SoDA has once again brought together content from some of the most influential thinkers in the digital marketing world for the most recent edition of The SoDA Report (Volume 2, 2012). The SoDA Report is the organization’s biannual trend report that includes primary research, thought leadership pieces, interviews, infographics and case studies from top digital agencies, production companies and client-side digital marketing executives worldwide.   Industry leaders from North America, Europe, Latin America and Asia have contributed to this edition which is now available for iPad.

A number of new features have been added to the tablet edition to enhance how the report is consumed and shared amongst industry peers.  Interactive infographics, pan & zoom photography, bookmarking, and video have been incorporated using Adobe® Digital Publishing Suite.

Keeping with this year’s Transformation theme from the Volume 1: 2012 edition, this volume introduces an infographic that highlights the key issues on the minds of executives from top digital agencies and production companies around the globe.  The issues cover a wide range of categories such as business strategy, innovation, operations and talent cultivation, illustrating the most critical factors shaping the success of key players in the industry.

“Our contributors offer advice on what digital agencies and marketers can learn from one of the most celebrated architect and artist teams in history, the importance of story, user experience and engagement, and how brands need to behave more like people,” said Angèle Beausoleil (Editor-in-Chief of The SoDA Report).

Visit the Apple App Store to secure your copy of the report.

For more information on SoDA’s efforts to advance the digital marketing industry worldwide through best practices, education and advocacy, please contact us at info@sodaspeaks.com.




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