Radiation Exposure and the Body – What You Need to Know - SoDA - The Digital Society


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Radiation Exposure and the Body – What You Need to Know

by Andreas Roell / April 8, 2011

Note: This blog entry is available in English only.

The Fukushima explosion is the worst nuclear disaster in Japan since World War II.  This situation comes on the heels of—not one, but two—natural disasters, and the in the midst of this crisis, questions undoubtedly arise about the safety of radiation exposure.

Everyone has been inundated with information about radiation and nuclear reactors, but unfortunately the information does not create a clear picture about what is actually going on. Radiation is not something we think about every day, so there is understandably the need for a little clarity.

As marketers, we are communicators. As such, we wanted to help everyone understand the different types of radiation, its effects and how to mitigate risks of exposure. Geary put together this infographic that aggregates information from a number of sources about radiation. Infographics are a hot commodity these days because they help people visualize information that is difficult to digest. They also enable companies the chance to establish themselves as thought leaders on topics that can advance a marketing program. For example, we just launched one for a client that sells auto insurance; the infographic focused on the risks of transportation accidents.

While this particular infographic does not relate to any of our services, it was particularly timely and helpful for readers. It details the threat levels of radiation exposure from events like the Fukushima explosion down to a dental x-ray. The objective was to dispel the magnitude of everyday threats and help increase awareness around what Japan (and the world) is facing in light of these tragic circumstances.

Disclaimer: As a digital marketing agency, Geary Interactive is not an expert about radiation or its effects. We compiled available information and presented in a way that is easily visualized and easy to understand.

If you would like to help the Japan recovery effort, please text REDCROSS to 90999 donate $10. If you would like to donate more, please continue on to the Red Cross website.

Created by Geary Interactive, a digital marketing agency




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